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Test #54 on by Chris Goward   Aug 11, 2016 Product

Chris Goward Tested Pattern #7: Social Counts In Test #54

Client background (e.g. industry, business model):

This client is a healthcare company: their website is designed for lead generation. This company collects leads for their kidney-focused programs and ultimately provides kidney dialysis for those who decide to become patients.

 

Experiment background:

This experiment was focused on a right rail and the goal was to encourage more users to sign up to download the client’s free diabetes-friendly cookbook.

Test #4 on by Oskar Zabik   Dec 03, 2014 Mobile Desktop Product

Oskar Zabik Tested Pattern #54: Buy Now Or Smaller Commitment Button In Test #4

A simple experiment with a button label change - comparing "buy now" vs potentially easier "contact this seller now" buttons. This test ran on a marketplace product detail page with the intention of generating leads.