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MOST RECENT TESTS

Test #394 on Chaos.com by Velin Penev   Jan 29, 2022 Desktop Product

Velin Penev Tested Pattern #113: More Or Fewer Plans In Test #394 On Chaos.com

In this experiment, a two plan pricing plan (standalone product with a higher collection set) was tested against a single plan one (only a collection set). Impact on clicks and total sales was measured.

Test #5 on Busyteacher.org by Andrei Zakhareuski   Jan 23, 2022 Desktop Mobile Product

Andrei Zakhareuski Tested Pattern #21: What It's Worth In Test #5 On Busyteacher.org

The variation included a simple extention of the headline to include the full dollar worth of a discounted bundle deal. 

Test #122 on Designlab.com by Daniel Shapiro   Jan 22, 2022 Desktop Mobile Product

Daniel Shapiro Tested Pattern #30: Authentic Photos In Test #122 On Designlab.com

In this experiment for an online design course, the variation had an extra section with student work previews. The previews were not clickable but were added just below the fold. Impact on leads was measured by potential students requesting a syllabus through an online form throughout the long landing page.

Test #392 on by Jakub Linowski   Dec 31, 2021 Desktop Mobile Product

Jakub Linowski Tested Pattern #122: Zigzag Layout In Test #392

In this experiment, paragraph style copy was reorganized into a zig zag layout with key sections being reinforiced with copy-as-image statements. Impact on adds-to-cart and sales was measured.

Test #385 on Snocks.com by Samuel Hess   Nov 25, 2021 Mobile Product

Samuel Hess Tested Pattern #63: Trust Seals In Test #385 On Snocks.com

In this experiment, a simple Amazon badge was added on a product page. The translated (Google) language read: "Since we founded snocks, our customers have always been our focus - we are constantly trying to develop further. That's why we're extremely proud that Amazon attracted attention and that they named us Sales Partner of the Year in 2019."

Test #382 on Snocks.com by Samuel Hess   Oct 31, 2021 Desktop Product

Samuel Hess Tested Pattern #43: Long Titles In Test #382 On Snocks.com

In this experiment, the variation contained a simple text change that described the quality of the product. According to Google Translate the text changed from "tight men's underpants" (control) to "are so comfortable that you don't feel them when you wear them" (variation).

Test #378 on by Jakub Linowski   Oct 07, 2021 Desktop Mobile Product

Jakub Linowski Tested Pattern #119: Unselected Or Selected Defaults In Test #378

Here we have an experiment with a variation that preselected an option for a club duration. The control required customers to first express the choice for how many months they would like to order a product for. Whereas the variation defaulted to 12 months from the beginning.

Impact on adds-to-cart and sales was measured. The experiment unfortunately had to be stopped early due to another embedded variation that was performing poorly. And so it does not have many transactions.

Test #376 on Snocks.com by Samuel Hess   Sep 29, 2021 Mobile Desktop Product

Samuel Hess Tested Pattern #15: Bulleted Reassurances In Test #376 On Snocks.com

In this experiment, a series of reassurances were added just below the add to cart button. These included: "free shipping", "free returns" and an "anti-hole guarantee". The test ran on the product page of an socks ecommerce company. Impact on sales was measured.

Test #372 on Fluke.com by Marika Francisco   Aug 30, 2021 Desktop Product

Marika Francisco Tested Pattern #122: Zigzag Layout In Test #372 On Fluke.com

In this experiment, product descriptions were changed to an alternating zig zag layout with images. Impact on adds-to-cart and sales was measured.

Test #366 on Mvideo.ru by Andrey Andreev   Jul 14, 2021 Desktop Mobile Product

Andrey Andreev Tested Pattern #93: Auto Next In Test #366 On Mvideo.ru

In this experiment, the interaction on a product page was changed. In the control (A), after clicking "add to cart", the customer would remain on the product page with an updated basket and the button changing to "Go To Cart". The variation (B) however took customers forward automatically to the cart.

Test #365 on Mvideo.ru by Andrey Andreev   Jul 13, 2021 Mobile Product

Andrey Andreev Tested Pattern #4: Testimonials In Test #365 On Mvideo.ru

In this experiment, reviews on product pages were exposed completely. Instead of hiding them under a clickable tab, they were shown by default in the variation. Impact on sales was measured.

Test #364 on Lotuscrafts.eu by Samuel Hess   Jul 06, 2021 Desktop Product

Samuel Hess Tested Pattern #122: Zigzag Layout In Test #364 On Lotuscrafts.eu

In this experiment, product descriptions or qualities were added using a zigzag layout pattern composed of photos and extra copy. This sections was appended between existing copy and testimonials. Some of the copy highlights included wording such as "innovative surface", "non-slip and wide", and "skin-friendly". Impact on adds-to-cart and sales was measured.

Test #363 on by Jakub Linowski   Jul 05, 2021 Desktop Mobile Product

Jakub Linowski Tested Pattern #30: Authentic Photos In Test #363

In this experiment, six product photos from were added which showed the actual products (including unboxing images).

Test #362 on Vivareal.com.br by Vinicius Barros Peixoto   Jun 23, 2021 Desktop Mobile Product

Vinicius Barros Peixoto Tested Pattern #7: Social Counts In Test #362 On Vivareal.com.br

In this experiment, the number of recent property views was displayed under the call to action. Impact on overall lead generation was measured. (Translated using Google from Brazilian Portuguese.)

Test #361 on Chaosgroup.com by Velin Penev   Jun 22, 2021 Desktop Product

Velin Penev Tested Pattern #49: Above The Fold Call To Action In Test #361 On Chaosgroup.com

In this experiment, a pricing plan selector was shifted from the very bottom of a long product page towards (almost) the top. Impact on any transactions or sales was measured.

Test #360 on by Jakub Linowski   Jun 16, 2021 Desktop Product

Jakub Linowski Tested Pattern #60: Repeated Bottom Call To Action In Test #360

In this experiment, a comparison chart with various purchasing options was appended at the bottom of a product page. 

Test #359 on Snocks.com by Samuel Hess   Jun 11, 2021 Desktop Mobile Product

Samuel Hess Tested Pattern #43: Long Titles In Test #359 On Snocks.com

In this experiment, product titles were extended with descriptive copy. Instead of just showing the product name, "with organic cotton" was appended on product and category/listing pages. Impact to adds to cart and sales was measured.

Test #354 on Mvideo.ru by Andrey Andreev   May 25, 2021 Desktop Mobile Product

Andrey Andreev Tested Pattern #69: Autodiscounting In Test #354 On Mvideo.ru

In this experiment, the discounted price was shown along with an active promotion. The control only showed that the relative -8% discount was present with the pre-discounted price.

Test #353 on Backstage.com by Stanley Zuo   May 12, 2021 Desktop Product

Stanley Zuo Tested Pattern #13: Centered Forms & Buttons In Test #353 On Backstage.com

This experiment challanged a right aligned detail page. After clicking a result of a job role on a listing page, an overlay would appear on the right with the details. The variation used a full width screen instead - effectively centering the page.

Test #343 on Snocks.com by Samuel Hess   Mar 12, 2021 Desktop Mobile Product

Samuel Hess Tested Pattern #122: Zigzag Layout In Test #343 On Snocks.com

In this experiment, the content on a product page was reorganized into a zigzagging (alternating layout) along with reinforcing photos. Impact on adds-to-cart and total sales was measured.