All Latest 571 A/B Tests
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MOST RECENT TESTS
Test #118 on
Akademiafotografii.p...
by
Grzegorz Jancewicz
Oct 01, 2017
Desktop
Product
Grzegorz Jancewicz Tested Pattern #34: Open In A New Tab In Test #118 On Akademiafotografii.p...


The only change in this test was the way links were opened on this course listings page. Variation A opened links in the same window, and variation B opened them in a new tab (and focusing on the newly opened screen).
Test #115 on
Akademiafotografii.p...
by
Grzegorz Jancewicz
Sep 01, 2017
Desktop
Product
Grzegorz Jancewicz Tested Pattern #4: Testimonials In Test #115 On Akademiafotografii.p...


Test #100 on
Vivareal.com.br
by
Rodrigo Maués
Aug 01, 2017
Mobile
Product
Rodrigo Maués Tested Pattern #20: Canned Response In Test #100 On Vivareal.com.br


Test #106 on
Examine.com
by
Martin Wong
May 23, 2017
Desktop
Product
Martin Wong Tested Pattern #15: Bulleted Reassurances In Test #106 On Examine.com


Three reassurances were added underneath each purchase button: Lifetime Updates, Works On All Devices and Money-Back Guarantee.
Test #107 on
Examine.com
by
Martin Wong
May 22, 2017
Desktop
Product
Martin Wong Tested Pattern #14: Exposed Menu Options In Test #107 On Examine.com


Test #102 on
Vivareal.com.br
by
Rodrigo Maués
May 02, 2017
Desktop
Mobile
Product
Rodrigo Maués Tested Pattern #24: Visible Availability In Test #102 On Vivareal.com.br


Test #85 on
Vivareal.com.br
by
Rodrigo Maués
Mar 01, 2017
Desktop
Mobile
Product
Rodrigo Maués Tested Pattern #3: Fewer Form Fields In Test #85 On Vivareal.com.br


Test #87 on
Vivareal.com.br
by
Rodrigo Maués
Mar 01, 2017
Desktop
Mobile
Product
Rodrigo Maués Tested Pattern #15: Bulleted Reassurances In Test #87 On Vivareal.com.br


Test #46 on
Hylokusa.com
by
Julian Gaviria
Feb 01, 2017
Desktop
Product
Julian Gaviria Tested Pattern #60: Repeated Bottom Call To Action In Test #46 On Hylokusa.com


Test #79 on
by
Chris Goward
Jan 10, 2017
Desktop
Product
Chris Goward Tested Pattern #15: Bulleted Reassurances In Test #79


Test #80 on
Vivareal.com.br
by
Rodrigo Maués
Jan 03, 2017
Mobile
Product
Rodrigo Maués Tested Pattern #18: Single Or Alternative Buttons In Test #80 On Vivareal.com.br


Test #63 on
Vanityplanet.com
by
Doug Baltman
Jan 01, 2017
Desktop
Product
Doug Baltman Tested Pattern #30: Authentic Photos In Test #63 On Vanityplanet.com


Test #48 on
Adoramapix.com
by
Herman Klein
Oct 01, 2016
Product
Herman Klein Tested Pattern #4: Testimonials In Test #48 On Adoramapix.com


Test #54 on
by
Chris Goward
Aug 11, 2016
Desktop
Mobile
Product
Chris Goward Tested Pattern #7: Social Counts In Test #54


Client background (e.g. industry, business model):
This client is a healthcare company: their website is designed for lead generation. This company collects leads for their kidney-focused programs and ultimately provides kidney dialysis for those who decide to become patients.
Experiment background:
This experiment was focused on a right rail and the goal was to encourage more users to sign up to download the client’s free diabetes-friendly cookbook.
Test #38 on
Mt.com
by
Vito Mediavilla
May 01, 2016
Desktop
Product
Vito Mediavilla Tested Pattern #10: Postponed Modal Forms In Test #38 On Mt.com


Test #27 on
Adoramapix.com
by
Herman Klein
Mar 01, 2016
Desktop
Mobile
Product
Herman Klein Tested Pattern #11: Gradual Reassurance In Test #27 On Adoramapix.com


Test #1 on
by
Oskar Zabik
May 01, 2015
Desktop
Product
Oskar Zabik Tested Pattern #9: Multiple Steps In Test #1


Test #4 on
by
Oskar Zabik
Dec 03, 2014
Mobile
Desktop
Product
Oskar Zabik Tested Pattern #54: Buy Now Or Smaller Commitment Button In Test #4


A simple experiment with a button label change - comparing "buy now" vs potentially easier "contact this seller now" buttons. This test ran on a marketplace product detail page with the intention of generating leads.