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Test #144 on Examine.com by Martin Wong Jan 14, 2018 Desktop Mobile Product X.X% Sales

Martin Tested Pattern #27: More For Less Headline On Examine.com

Pattern #27: More For Less Headline - Variant A

Pattern #27: More For Less Headline - Variant B

Total Sample: 15,542 • Statistical Power at 5% MDE: 7.8%

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Test #142 on Streamlineicons.com by Vincent Le moign Jan 13, 2018 Desktop Product X.X% Progression

Vincent Tested Pattern #27: More For Less Headline On Streamlineicons.com

Total Sample: 17,575 • Statistical Power at 5% MDE: 8%

Test #140 on Akademiafotografii.p... by Grzegorz Jancewicz Jan 05, 2018 Desktop Mobile Product X.X% Leads

Grzegorz Tested Pattern #46: Pay Later On Akademiafotografii.p...

The test was run on multiple course pages. The screenshot contains the cropped bottom part of a long screen with an exposed signup form. The variation introduced additional text above the form which states: "Free Cancellation. Payment is not required today".

Total Sample: 37,727 • Statistical Power at 5% MDE: 19.9%

Test #141 on Trydesignlab.com by Daniel Shapiro Jan 05, 2018 Desktop Mobile Product X.X% Leads

Daniel Tested Pattern #49: Above The Fold Call To Action On Trydesignlab.com

Pattern #49: Above The Fold Call To Action - Variant A

Pattern #49: Above The Fold Call To Action - Variant B

The variation introduced a call to action at the top of the screen that linked to a form deep down on a long course page.

Total Sample: 5,789 • Statistical Power at 5% MDE: 6.4%

Test #136 on Missetam.nl by Marlies Wilms Floet Dec 18, 2017 Desktop Product X.X% Sales

Marlies Wilms Tested Pattern #42: Countdown Timer On Missetam.nl

Pattern #42: Countdown Timer - Variant A

Pattern #42: Countdown Timer - Variant B

De Nieuwe Zaak (a Dutch ecommerce agency) tested a countdown timer on an ecommerce site. The variation showed how many hours and minutes were left in order to be eligible for next day delivery. The variation beat the control which did not have this element of urgency.

Test #134 on Kenhub.com by Niels Hapke Dec 14, 2017 Desktop Product X.X% Sales

Niels Tested Pattern #41: Sticky Call To Action On Kenhub.com

Pattern #41: Sticky Call To Action - Variant A

Pattern #41: Sticky Call To Action - Variant B

In this beautiful test, the key change was the introduction of a larger call to action linking to a premium / upgrade screen. The call to action was placed on the left sidebar which was floating. This is a great example of providing visibility to important elements by making them persistent.

Total Sample: 29,743 • Statistical Power at 5% MDE: 13.5%

Test #125 on Vivareal.com.br by Rodrigo Maués Nov 13, 2017 Desktop Product X.X% Leads

Rodrigo Tested Pattern #38: Faded Background Form On Vivareal.com.br

Pattern #38: Faded Background Form - Variant A

Pattern #38: Faded Background Form - Variant B

Total Sample: 2,628,666 • Statistical Power at 5% MDE: 99.9%

Test #118 on Akademiafotografii.p... by Grzegorz Jancewicz Oct 01, 2017 Desktop Product X.X% Leads

Grzegorz Tested Pattern #34: Open In A New Tab On Akademiafotografii.p...

Pattern #34: Open In A New Tab - Variant A

Pattern #34: Open In A New Tab - Variant B

The only change in this test was the way links were opened on this course listings page. Variation A opened links in the same window, and variation B opened them in a new tab (and focusing on the newly opened screen).

Total Sample: 3,923 • Statistical Power at 5% MDE: 5.8%

Test #115 on Akademiafotografii.p... by Grzegorz Jancewicz Sep 01, 2017 Desktop Product X.X% Leads