All Latest 391 A/B Tests
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MOST RECENT TESTS
Test #413 on
by
Jakub Linowski
May 26, 2022
Desktop
Mobile
Shopping Cart
Jakub Linowski Tested Pattern #114: Less Or More Visible Prices In Test #413


Should prices be displayed during an editing state on an add-to-cart screen (after adding-to-cart from a product detail page)? In this experiment, club pricing was added and shown in three areas after customers clicked on a small "edit details" links. The control did not have this pricing information (which was only shown on a product detail screen before).
Test #400 on
by
Herman Klein
Mar 06, 2022
Desktop
Shopping Cart
Herman Klein Tested Pattern #65: Add More For Free Shipping In Test #400


In this experiment, customers who were not yet eligible for free shipping (with cart amounts under $39) were presented with an encouraging message to add more and earn free shipping. Impact on progression to checkout and sales was measured.
Test #398 on
Adoramapix.com
by
Herman Klein
Feb 25, 2022
Desktop
Shopping Cart
Herman Klein Tested Pattern #121: Free Shipping In Test #398 On Adoramapix.com


In this experiment, customers were eligible for free shipping (with cart amounts of $39 or more) were presented with an earned free shipping message. The variation also showed the value of the earned free shipping - (for example $10). Impact on progression to checkout and sales was measured.
Test #393 on
by
Melina Hess
Jan 19, 2022
Mobile
Shopping Cart
Melina Hess Tested Pattern #1: Remove Coupon Fields In Test #393


This experiment replaced a visible coupon field with a dynamic text link that would initially hide the form field. Only after clicking the text link would the coupon form field appear. The translation from German is "Do you have a coupon code? Click here to apply". Impact on completed transactions was measured.
Test #384 on
Mariemur.com
by
Gleb Hodorovskiy
Nov 17, 2021
Mobile
Shopping Cart
Gleb Hodorovskiy Tested Pattern #103: Money Back Guarantee In Test #384 On Mariemur.com


In this experiment from Conversionrate.store, a 14 day money back guarantee was added to a shopping cart of a lingerie online store. Secondary text further elaborated this with the following copy "Free returns if size doesn’t match". Impact on transactions was measured.
Test #377 on
Adoramapix.com
by
Jakub Linowski
Sep 30, 2021
Desktop
Shopping Cart
Jakub Linowski Tested Pattern #121: Free Shipping In Test #377 On Adoramapix.com


In this experiment, a big "free shipping" badge was added and defaulted to when available. Impact on progression to checkouts and completed sales was measured.
Test #278 on
by
Someone
Jan 15, 2020
Mobile
Shopping Cart
Someone Tested Pattern #64: Tunnel In Test #278


In this experiment, multiple elemenets were removed from the bottom of the cart page. This was done to see if they were potential distractions that hindered the purchase process. The elements included such things as: Order details (visible on other pages), large product photo, a "what you receive" section with selling points, more reassurances, and a newsletter subscribe box.
Test #177 on
by
Devesh Khanal
May 17, 2018
Desktop
Shopping Cart
Devesh Khanal Tested Pattern #66: Complementary Upsell In Test #177


Test #117 on
Ssdnodes.com
by
Matt Connor
Oct 02, 2017
Desktop
Shopping Cart
Matt Connor Tested Pattern #21: What It's Worth In Test #117 On Ssdnodes.com


Test #88 on
Ssdnodes.com
by
Matt Connor
Mar 31, 2017
Desktop
Mobile
Shopping Cart
Matt Connor Tested Pattern #21: What It's Worth In Test #88 On Ssdnodes.com


Test #66 on
Telestream.net
by
Chris Goward
Nov 01, 2016
Shopping Cart
Chris Goward Tested Pattern #9: Multiple Steps In Test #66 On Telestream.net


Telestream specializes in software that make it possible to get video content to any audience regardless of how it is created, distributed, or viewed. Telestream’s customer acquisition strategy is centered around driving traffic to their website to trial, or to purchase from their online store. Shoppers can buy software online, download it right away, and immediately start using it. The variation was designed with the same information as the control except spread across 4 steps (instead of 3). The rationale was that each step would be shorter and less overwhelming for the user.
Test #47 on
Adoramapix.com
by
Herman Klein
Jun 09, 2016
Shopping Cart
Herman Klein Tested Pattern #4: Testimonials In Test #47 On Adoramapix.com


Test #42 on
Adoramapix.com
by
Herman Klein
May 11, 2016
Shopping Cart
Herman Klein Tested Pattern #1: Remove Coupon Fields In Test #42 On Adoramapix.com


Test #121 on
Bionicgloves.com
by
VWO
Mar 13, 2015
Shopping Cart
VWO Tested Pattern #1: Remove Coupon Fields In Test #121 On Bionicgloves.com


VWO.com published this test which removed two coupon fields on a shopping cart: a gift card code and a special offer code.