All Latest 384 A/B Tests
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MOST RECENT TESTS
Herman Klein Tested Pattern #65: Add More For Free Shipping In Test #400
In this experiment, customers who were not yet eligible for free shipping (with cart amounts under $39) were presented with an encouraging message to add more and earn free shipping. Impact on progression to checkout and sales was measured.
Herman Klein Tested Pattern #121: Free Shipping In Test #398 On Adoramapix.com
In this experiment, customers were eligible for free shipping (with cart amounts of $39 or more) were presented with an earned free shipping message. The variation also showed the value of the earned free shipping - (for example $10). Impact on progression to checkout and sales was measured.
Melina Hess Tested Pattern #1: Remove Coupon Fields In Test #393
This experiment replaced a visible coupon field with a dynamic text link that would initially hide the form field. Only after clicking the text link would the coupon form field appear. The translation from German is "Do you have a coupon code? Click here to apply". Impact on completed transactions was measured.
Gleb Hodorovskiy Tested Pattern #103: Money Back Guarantee In Test #384 On Mariemur.com
In this experiment from Conversionrate.store, a 14 day money back guarantee was added to a shopping cart of a lingerie online store. Secondary text further elaborated this with the following copy "Free returns if size doesn’t match". Impact on transactions was measured.
Jakub Linowski Tested Pattern #121: Free Shipping In Test #377 On Adoramapix.com
In this experiment, a big "free shipping" badge was added and defaulted to when available. Impact on progression to checkouts and completed sales was measured.
Someone Tested Pattern #64: Tunnel In Test #278
In this experiment, multiple elemenets were removed from the bottom of the cart page. This was done to see if they were potential distractions that hindered the purchase process. The elements included such things as: Order details (visible on other pages), large product photo, a "what you receive" section with selling points, more reassurances, and a newsletter subscribe box.
Devesh Khanal Tested Pattern #66: Complementary Upsell In Test #177
Matt Connor Tested Pattern #21: What It's Worth In Test #117 On Ssdnodes.com
Matt Connor Tested Pattern #21: What It's Worth In Test #88 On Ssdnodes.com
Chris Goward Tested Pattern #9: Multiple Steps In Test #66 On Telestream.net
Telestream specializes in software that make it possible to get video content to any audience regardless of how it is created, distributed, or viewed. Telestream’s customer acquisition strategy is centered around driving traffic to their website to trial, or to purchase from their online store. Shoppers can buy software online, download it right away, and immediately start using it. The variation was designed with the same information as the control except spread across 4 steps (instead of 3). The rationale was that each step would be shorter and less overwhelming for the user.
Herman Klein Tested Pattern #4: Testimonials In Test #47 On Adoramapix.com
Herman Klein Tested Pattern #1: Remove Coupon Fields In Test #42 On Adoramapix.com
VWO Tested Pattern #1: Remove Coupon Fields In Test #121 On Bionicgloves.com
VWO.com published this test which removed two coupon fields on a shopping cart: a gift card code and a special offer code.