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Test #54 by Chris GowardChris Goward Aug 11, 2016 Desktop Mobile Product X.X% Leads

Chris Tested Pattern #7: Social Counts

Pattern #7: Social Counts - Variant A
Pattern #7: Social Counts - Variant B

Client background (e.g. industry, business model):

This client is a healthcare company: their website is designed for lead generation. This company collects leads for their kidney-focused programs and ultimately provides kidney dialysis for those who decide to become patients.

 

Experiment background:

This experiment was focused on a right rail and the goal was to encourage more users to sign up to download the client’s free diabetes-friendly cookbook.
Total Sample: 95,073 • Statistical Power at 5% MDE: 12.4%

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Test #47 on Adoramapix.com by Herman KleinHerman Klein Jun 09, 2016 Desktop Shopping Cart X.X% Sales

Herman Tested Pattern #4: Testimonials On Adoramapix.com

Pattern #4: Testimonials - Variant A
Pattern #4: Testimonials - Variant B
Total Sample: 3,083 • Statistical Power at 5% MDE: 59.9%

Test #37 on Onlinefaxes.com by Jaymie FriesenJaymie Friesen Apr 09, 2016 Desktop Mobile Home & Landing X.X% Sales

Jaymie Tested Pattern #27: More For Less Headline On Onlinefaxes.com

Pattern #27: More For Less Headline - Variant A
Pattern #27: More For Less Headline - Variant B
Total Sample: 21,822 • Statistical Power at 5% MDE: 11.1%

Test #35 by Someone Someone Apr 01, 2016 Desktop Mobile Home & Landing X.X% Sales

Someone Tested Pattern #26: Cart Reminder And Recently Viewed

Pattern #26: Cart Reminder And Recently Viewed - Variant A
Pattern #26: Cart Reminder And Recently Viewed - Variant B
Total Sample: 37,741 • Statistical Power at 5% MDE: 11.9%

Test #23 on Checkineasy.com by Justin BaerJustin Baer Oct 01, 2015 Desktop Mobile Home & Landing X.X% Signups

Justin Tested Pattern #52: How It Works On Checkineasy.com

Pattern #52: How It Works - Variant A
Pattern #52: How It Works - Variant B
Total Sample: 4,743 • Statistical Power at 5% MDE: 8.7%

Test #53 by Someone Someone Aug 01, 2015 Desktop Home & Landing X.X% Sales

Someone Tested Pattern #6: Customer Star Ratings

Pattern #6: Customer Star Ratings - Variant A
Pattern #6: Customer Star Ratings - Variant B
Total Sample: 117,360 • Statistical Power at 5% MDE: 13.8%

Test #4 by Oskar ZabikOskar Zabik Dec 03, 2014 Mobile Desktop Product X.X% Leads

Oskar Tested Pattern #54: Buy Now Or Smaller Commitment Button

Pattern #54: Buy Now Or Smaller Commitment Button - Variant A
Pattern #54: Buy Now Or Smaller Commitment Button - Variant B

A simple experiment with a button label change - comparing "buy now" vs potentially easier "contact this seller now" buttons. This test ran on a marketplace product detail page with the intention of generating leads.
Total Sample: 5,809 • Statistical Power at 5% MDE: 5%