All Latest 582 A/B Tests
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MOST RECENT TESTS
Test #138 on
Trydesignlab.com
by
Daniel Shapiro
Dec 22, 2017
Desktop
Mobile
Checkout
Daniel Shapiro Tested Pattern #42: Countdown Timer In Test #138 On Trydesignlab.com
This test was run on a 3 step checkout process. The first screen was asking for contact information, and the second screen asked for credit card details. The change was shown on both first two steps as shown on the image below.
Test #135 on
Akademiafotografii.p...
by
Grzegorz Jancewicz Tested Pattern #4: Testimonials In Test #135 On Akademiafotografii.p...
Test #136 on
Missetam.nl
by
Marlies Wilms Floet
Dec 18, 2017
Desktop
Product
Marlies Wilms Floet Tested Pattern #42: Countdown Timer In Test #136 On Missetam.nl
De Nieuwe Zaak (a Dutch ecommerce agency) tested a countdown timer on an ecommerce site. The variation showed how many hours and minutes were left in order to be eligible for next day delivery. The variation beat the control which did not have this element of urgency.
Test #133 on
Bing.com
by
Ronny Kohavi
Dec 13, 2017
Desktop
Mobile
Listing
Ronny Kohavi Tested Pattern #43: Long Titles In Test #133 On Bing.com
In 2012 a Microsoft employee working on Bing had an idea about changing the way the search engine displayed ad headlines. Developing it wouldn’t require much effort—just a few days of an engineer’s time—but it was one of hundreds of ideas proposed, and the program managers deemed it a low priority. So it languished for more than six months, until an engineer, who saw that the cost of writing the code for it would be small, launched a simple online controlled experiment—an A/B test—to assess its impact. Within hours the new headline variation was producing abnormally high revenue, triggering a “too good to be true” alert.
HBR, September–October 2017 Issue, https://hbr.org/2017/09/the-surprising-power-of-online-experiments
Note: This experiment was a solid success and replicated multiple times over a period of months. It worked at Bing and had a profound influence. The only reason why we atributed a 0.25 point (a "Maybe") was because we don't have the exact sample size and conversion data.
Test #128 on
Acousticalsurfaces.c...
by
Nina Bayatti Tested Pattern #20: Canned Response In Test #128 On Acousticalsurfaces.c...
Test #127 on
Glass.net
by
Mark Freedle
Nov 23, 2017
Desktop
Mobile
Listing
Mark Freedle Tested Pattern #42: Countdown Timer In Test #127 On Glass.net
Test #117 on
Ssdnodes.com
by
Matt Connor
Oct 02, 2017
Desktop
Shopping Cart
Matt Connor Tested Pattern #21: What It's Worth In Test #117 On Ssdnodes.com
Test #115 on
Akademiafotografii.p...
by
Grzegorz Jancewicz Tested Pattern #4: Testimonials In Test #115 On Akademiafotografii.p...
Test #114 on
Akademiafotografii.p...
by
Grzegorz Jancewicz Tested Pattern #32: Condensed List In Test #114 On Akademiafotografii.p...
Test #100 on
Vivareal.com.br
by
Rodrigo Maués
Aug 01, 2017
Mobile
Product
Rodrigo Maués Tested Pattern #20: Canned Response In Test #100 On Vivareal.com.br
Test #112 on
Glass.net
by
Mark Freedle
Jul 14, 2017
Desktop
Mobile
Signup
Mark Freedle Tested Pattern #20: Canned Response In Test #112 On Glass.net
Test #89 on
Ssdnodes.com
by
Matt Connor
Jun 01, 2017
Desktop
Mobile
Checkout
Matt Connor Tested Pattern #4: Testimonials In Test #89 On Ssdnodes.com
Test #109 on
3dhubs.com
by
Rob Draaijer
Jun 01, 2017
Desktop
Signup
Rob Draaijer Tested Pattern #20: Canned Response In Test #109 On 3dhubs.com
Test #106 on
Examine.com
by
Martin Wong
May 23, 2017
Desktop
Product
Martin Wong Tested Pattern #15: Bulleted Reassurances In Test #106 On Examine.com
Three reassurances were added underneath each purchase button: Lifetime Updates, Works On All Devices and Money-Back Guarantee.
Test #97 on
3dhubs.com
by
Rob Draaijer
May 03, 2017
Desktop
Mobile
Listing
Rob Draaijer Tested Pattern #24: Visible Availability In Test #97 On 3dhubs.com
Test #102 on
Vivareal.com.br
by
Rodrigo Maués
May 02, 2017
Desktop
Mobile
Product
Rodrigo Maués Tested Pattern #24: Visible Availability In Test #102 On Vivareal.com.br
Test #95 on
Vivareal.com.br
by
Rodrigo Maués
May 01, 2017
Desktop
Mobile
Home & Landing
Rodrigo Maués Tested Pattern #15: Bulleted Reassurances In Test #95 On Vivareal.com.br
Test #96 on
3dhubs.com
by
Rob Draaijer
Apr 21, 2017
Desktop
Mobile
Home & Landing
Rob Draaijer Tested Pattern #61: Local Headline In Test #96 On 3dhubs.com
Test #88 on
Ssdnodes.com
by
Matt Connor
Mar 31, 2017
Desktop
Mobile
Shopping Cart
Matt Connor Tested Pattern #21: What It's Worth In Test #88 On Ssdnodes.com
Test #83 on
Onlinefaxes.com
by
Jaymie Friesen
Mar 02, 2017
Desktop
Home & Landing
Jaymie Friesen Tested Pattern #4: Testimonials In Test #83 On Onlinefaxes.com
