All Latest 610 A/B Tests
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MOST RECENT TESTS
Test #211 on
Skype App
by 
Ronny Kohavi
Nov 20, 2018
Mobile
Global
Ronny Tested Pattern #2: Icon Labels
Microsoft Skype ran an experiment for the mobile segment of the Skype application with a treatment having combined icons with corresponding labels. The control only showed icons.
Test #204 on
Kenhub.com
by 
Niels Hapke
Oct 11, 2018
Desktop
Mobile
Global
Niels Tested Pattern #85: Benefit Button On Kenhub.com
In the variation, the "Help" section was reworded to "How to study".
Test #201 on
by 
Ben Labay
Sep 19, 2018
Desktop
Mobile
Thank You
Ben Tested Pattern #7: Social Counts
In this test the upsell modal had an added text box with number of people that day who took the offer. The test hypothesis was that social proof will add motivation to take an action and the offer.
Test #200 on
Trydesignlab.com
by 
Will Anderson
Sep 14, 2018
Desktop
Mobile
Home & Landing
Will Tested Pattern #52: How It Works On Trydesignlab.com
In this experiment, a "How It Works" content section was removed.
Test #197 on
Reverb.com
by 
Nicholas Evans
Sep 04, 2018
Desktop
Product
Nicholas Tested Pattern #4: Testimonials On Reverb.com
In the variation, customer reviews were exposed from a less visible tab view.
Test #195 on
Yummly.com
by 
Kimberly Cheung
Aug 13, 2018
Desktop
Mobile
Listing
Kimberly Tested Pattern #78: Tags, Badges And Structured Information On Yummly.com
Test #192 on
Refactoring.guru
by 
Alexander Shvets
Aug 07, 2018
Desktop
Mobile
Product
Alexander Tested Pattern #4: Testimonials On Refactoring.guru
In this experiment, a number of customer reviews were added at the middle of a product page.
Test #190 on
Diamondcandles.com
by 
Peep Laja
Jul 26, 2018
Mobile
Global
Peep Tested Pattern #2: Icon Labels On Diamondcandles.com
This test has explored numerous hamburger menu variations and has been covered in detail over at https://conversionxl.com/blog/testing-hamburger-icon-revenue/ - Thanks Peep Laja for sharing. Here we reported on a consistent increase in both menu clicks and sales.
Test #191 on
Diamondcandles.com
by Peep Laja
Jul 26, 2018
Mobile
Global
Peep Tested Pattern #2: Icon Labels On Diamondcandles.com
Test #189 on
Yummly.com
by Kimberly Cheung
Jul 23, 2018
Desktop
Mobile
Signup
Kimberly Tested Pattern #7: Social Counts On Yummly.com
Test #188 on
Thomasnet.com
by 
Julian Gaviria
Jul 11, 2018
Desktop
Mobile
Home & Landing
Julian Tested Pattern #4: Testimonials On Thomasnet.com
In this experiment, a testimonial with a repeated call to action was placed at the bottom of a landing page.
Test #184 on
Bomgar.com
by 
Lee Elkins
Jun 25, 2018
Desktop
Mobile
Home & Landing
Lee Tested Pattern #15: Bulleted Reassurances On Bomgar.com
Test #183 on
Trydesignlab.com
by 
Daniel Shapiro
Jun 19, 2018
Desktop
Mobile
Product
Daniel Tested Pattern #46: Pay Later On Trydesignlab.com
Test #181 on
Yummly.com
by Kimberly Cheung
Jun 04, 2018
Desktop
Mobile
Signup
Kimberly Tested Pattern #7: Social Counts On Yummly.com
Test #180 on
Radhabeauty.com
by 
Viljo Vabrit
Jun 03, 2018
Mobile
Global
Viljo Tested Pattern #45: Benefit Bar On Radhabeauty.com
Test #176 on
Kenhub.com
by Niels Hapke
May 16, 2018
Desktop
Mobile
Checkout
Niels Tested Pattern #4: Testimonials On Kenhub.com
In this experiment, testimonials were added on a checkout screen.
Test #174 on
Examine.com
by 
Martin Wong
May 13, 2018
Desktop
Mobile
Checkout
Martin Tested Pattern #67: Currency & Taxes On Examine.com
Test #168 on
Akademiafotografii.p...
by 
Grzegorz Tested Pattern #45: Benefit Bar On Akademiafotografii.p...
Test #163 on
Lovehoney.co.uk
by 
Matthew Curry
Mar 27, 2018
Mobile
Desktop
Product
Matthew Tested Pattern #62: Urgent Next Day Delivery On Lovehoney.co.uk
Test #157 on
Bobandlush.com
by Viljo Vabrit
Mar 06, 2018
Desktop
Product
Viljo Tested Pattern #62: Urgent Next Day Delivery On Bobandlush.com
Hypothesis - Urgency leads to higher conversions as people have less time to think and will instead follow their impulse to complete the purchase now rather than later.
The Treatment - From Monday to Friday, before 4 PM, we added the urgency message “Free next business day delivery if you order before 4 PM (UK)”. We placed the urgency message just below the product name ensuring that it fell into the reading pattern of all visitors interested in the products. To ensure the treatment was only shown at the right time and for the right people we added a condition: MON, TUE, WED, THU, FRI before 4 PM; UK IP.