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MOST RECENT TESTS

Test #487 on Learnwithhomer.com by Stanley Zuo   Aug 10, 2023 Mobile Pricing

Stanley Zuo Tested Pattern #78: Tags, Badges And Structured Information In Test #487 On Learnwithhomer.com

In this experiment, a "save 50%" badge was replaced with a "most popular" one with the intent of encouraging more users to select the higher priced plan. Impact on total and annual trial starts was measured.

Test #486 on Livefresh.de by Pascal Dietz   Aug 03, 2023 Mobile Product

Pascal Dietz Tested Pattern #78: Tags, Badges And Structured Information In Test #486 On Livefresh.de

Does a "Bestseller" badge increase sales? This experiment tested exactly this by adding a visible badge on a juice cleansing product detail page.

Test #485 on Livefresh.de by Pascal Dietz   Jul 27, 2023 Mobile Product

Pascal Dietz Tested Pattern #131: Authority In Test #485 On Livefresh.de

In this experiment a juice cleanse product (developed by Dr. Ulrike Fischer) was supported with statements and visuals to reinforce her as a doctor and an authority figure. The control only referenced the product itself. Google translations include:

A) Headline: "Reset your body with a juice cleanse"

B) Headline: "The juice cleanse with a scientific basis" 

B) Listed out specific vitamins and supplements.

B) Added Subheadline: "Developed by Dr. Ulrike Fischer, who holds a doctorate in nutritional science" 

Test #483 on Menufy.com by Aleksandr Elesev   Jul 17, 2023 Desktop Checkout

Aleksandr Elesev Tested Pattern #124: Confirmed Selection In Test #483 On Menufy.com

In this experiment, a thanking confirmation message was appended at the top of the checkout screen of a local food delivery service. Impact on completed transactions was measured.

Test #481 on Backstage.com by Stanley Zuo   Jul 14, 2023 Desktop Mobile Checkout

Stanley Zuo Tested Pattern #15: Bulleted Reassurances In Test #481 On Backstage.com

In this experiment, selling points and benefits of a subscription were placed as bullets at the top of a checkout page. The benefits highlighted things such as: unlimited applications, access to vetted jobs and the ability to cancel anytime. Impact on sales was measured.

Test #482 on by Jakub Linowski   Jul 13, 2023 Desktop Mobile Checkout

Jakub Linowski Tested Pattern #124: Confirmed Selection In Test #482

In this experiment, the choice of adding a product to cart was confirmed with a further positive message in the header of the next step (on the add to cart page). Once users left the product detail page, instead of simply stating the product name, the title was rephrased as "Product [X] Makes a Great Gift. They'll Love It!". I view this as a higher "intensity" experiment, given that the add-to-cart page was in some way already confirming the choice. Impact on sales was measured.

Test #479 on Aboalarm.de by Daria Kurchinskaia   Jun 15, 2023 Desktop Mobile Checkout

Daria Kurchinskaia Tested Pattern #15: Bulleted Reassurances In Test #479 On Aboalarm.de

In this experiment, a list of benefits were shown for each of the 3 plans on the last step of a contract cancelation service. Benefit items not included in the lower plans were also shown with grayed out styles (and an "x"). Clearly the higher paid plan had all the benefits listed. Impact on transactions was measured. 

Test #480 on Aboalarm.de by Daria Kurchinskaia   Jun 15, 2023 Desktop Mobile Checkout

Daria Kurchinskaia Tested Pattern #15: Bulleted Reassurances In Test #480 On Aboalarm.de

In this experiment, a list of benefits were shown for each of the 3 plans on the last step of a contract cancelation service. The lowest plan only had one benefit, whereas the highest plan had 3. Impact on transactions was measured. 

Test #475 on Online.metro-cc.ru by Andrey Andreev   Jun 07, 2023 Desktop Mobile Listing

Andrey Andreev Tested Pattern #36: Fewer Or More Results In Test #475 On Online.metro-cc.ru

Are more (popular) product results better than none at all? In this experiment, popular products were shown during an empty search result. Impact on sales was measured.

Test #468 on Umbraco.com by Lars Skjold Iversen   Apr 28, 2023 Desktop Mobile Home & Landing

Lars Skjold Iversen Tested Pattern #6: Customer Star Ratings In Test #468 On Umbraco.com

In this homepage experiment a number of changes were introduced - with perhaps the most prominent one being the replacement of a video component with customer review badges. Additional copy changes included reinforcement of the latest version number (v11) throughout the page, as well as a dedicated (v11) section in the middle of the page. Impact on demo signups was measured.

Test #467 on by Jakub Linowski   Apr 27, 2023 Desktop Mobile Product

Jakub Linowski Tested Pattern #108: Frequently Asked Questions In Test #467

In this experiment, an FAQ section was added near the bottom of a long product page. The reviews were collapsed by default, but expandable upon clicking. Impact on adds-to-cart and sales was measured.

Test #465 on by Melina Hess   Apr 22, 2023 Desktop Mobile Product

Melina Hess Tested Pattern #15: Bulleted Reassurances In Test #465

In this product detail page experiment, a number of reassurances were brought out visually in a lined or bulleted way. The 4 reassurances included: free shipping and returns; Made in Germany, 90 Day Returns; and Buy With Invoice (popular in Germany). Impact on revenue per user was measured. The control contained very feint copy (smaller and more subtle) about free shipping.

Test #464 on Expertinstitute.com by Ardit Veliu   Mar 31, 2023 Desktop Mobile Home & Landing

Ardit Veliu Tested Pattern #7: Social Counts In Test #464 On Expertinstitute.com

In this experiment, copy was added which showed the number of experts (in a given category) a person may gain access to after filling out a lead form. The context of this is a lead-gen landing page where people are seeking experts for legal purposes. Impact on initial progression (of a multi step form) and completed leads was measured.

Test #461 on Snocks.com by Melina Hess   Mar 23, 2023 Mobile Product

Melina Hess Tested Pattern #15: Bulleted Reassurances In Test #461 On Snocks.com

In this product detail page experiment, reassurances under the add-to-cart button were rearranged. The control contained copy about: free shipping and free returns formatted as two gray boxes, with a variety of payment methods and their corresponding logos underneath.

The variation used a more convention bulleted, line-by-line format. It also contained free shipping and returns, but also elaborated with "100 day returns", an "anti-hole guarantee", and "purchase with invoice" (perhaps more popular in Germany?). Impact on sales was measured.

Test #453 on by Jakub Linowski   Jan 31, 2023 Desktop Mobile Shopping Cart

Jakub Linowski Tested Pattern #64: Tunnel In Test #453

In this experiment, the footer was simplified with multiple elements being removed (catalog request, secondary links, and a guarantee). Additionally, a more prominent phone number was also displayed.

Test #452 on Volders.de by Daria Kurchinskaia   Jan 30, 2023 Desktop Mobile Checkout

Daria Kurchinskaia Tested Pattern #62: Urgent Next Day Delivery In Test #452 On Volders.de

In this experiment, a count down timer was added near the top of a checkout page. The timer was only shown before 1pm and clarified that the serivce (contract cancellation) will be initiated on the same day if users act before a cut off time. Impact on completed payments was measured.

Test #451 on Fluke.com by Marika Francisco   Jan 25, 2023 Desktop Product

Marika Francisco Tested Pattern #115: Pricing Comparison Table In Test #451 On Fluke.com

In this experiment, a product comparison table was added in the middle of a product detail page. The comparison table contained products from the same class or family of products. Clicking on the photo thumbnails also allowed customers to visit the specific detail page. Impact on adds to cart and transactions was measured.

Test #445 on Phorest.com by Sorcha Mullis   Dec 14, 2022 Desktop Mobile Home & Landing

Sorcha Mullis Tested Pattern #33: Example Situations In Test #445 On Phorest.com

In this experiment, five clickable feature elements were surfaced on the homepage. Clicking on any of these 5 elements launched an Instastory-like short 10 second video in full screen. These videos explained the key features of the software being offered. Impact on lead generation was measured.

Test #442 on Volders.de by Daria Kurchinskaia   Nov 27, 2022 Desktop Mobile Home & Landing

Daria Kurchinskaia Tested Pattern #4: Testimonials In Test #442 On Volders.de

In this experiment, three testimonials were appended at the bottom of landing pages of a contract cancelation service (paid). These testimonials were also shown throughout the complete signup funnel (4 more steps). Impact on progression (step 2) and final completed purchases were measured.

Test #443 on Volders.de by Daria Kurchinskaia   Nov 27, 2022 Desktop Mobile Home & Landing

Daria Kurchinskaia Tested Pattern #4: Testimonials In Test #443 On Volders.de

In this experiment, four TrustPilot reviews were appended at the bottom of landing pages of a contract cancelation service (paid). These reviews were also shown throughout the complete signup funnel (4 more steps). Impact on progression (step 2) and final completed purchases were measured.