All Latest 610 A/B Tests
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MOST RECENT TESTS
Test #276 on
Umbraco.com
by 
Lars Skjold Iversen
Dec 31, 2019
Desktop
Mobile
Home & Landing
Lars Tested Pattern #111: Field Explanations On Umbraco.com
In this experiment, the idea was to move away from copy that was focusing on the needs of the company ("we need your email") towards copy that hinted at a customer benefit ("create your trial").
Test #271 on
Analytics-toolkit.co...
by 
Georgi Z. Georgiev
Nov 24, 2019
Desktop
Mobile
Signup
Georgi Tested Pattern #4: Testimonials On Analytics-toolkit.co...
In this experiment, the test variant showed 2 testimonials on the user registration / free trial registration page at Analytics-Toolkit.com
Test #267 on
Backstage.com
by 
Stanley Zuo
Nov 05, 2019
Mobile
Checkout
Stanley Tested Pattern #99: Progress Bar On Backstage.com
A "Step X of 4" progress bar was tested against a fully visible one that was also clickable.
Test #266 on
by 
Someone
Oct 25, 2019
Desktop
Mobile
Product
Someone Tested Pattern #4: Testimonials
In this experiment, a product page showed customer reviews at the bottom of the page (B) instead of hiding them under a tab (A).
Test #263 on
Goodui.org
by 
Jakub Linowski
Oct 04, 2019
Desktop
Mobile
Home & Landing
Jakub Tested Pattern #22: Empowering Headline On Goodui.org
In this experiment a different headline was tested. "Reach Higher Conversions Faster" vs. "Learn From What We Try And Test".
Test #262 on
Thomasnet.com
by 
Julian Gaviria
Oct 03, 2019
Desktop
Mobile
Listing
Julian Tested Pattern #32: Condensed List On Thomasnet.com
In this experiment, the B version condensed the company listings. This was done by showing less of the description and introducing a "more" and "less" dynamic links that would expand and collapse the description.
Test #261 on
Valkexclusief.nl
by 
Online Dialogue
Sep 20, 2019
Desktop
Checkout
Online Tested Pattern #111: Field Explanations On Valkexclusief.nl
In this experiment on Valk Exclusief's web site, a reason was provided for why the e-mail address is being collected. Google translation of the added text is as follows: "If your e-mail address is not yet known to us, we will ask you to add some missing information. Then you immediately benefit from our benefits such as the ValkLoyal savings program."
Test #260 on
Valkexclusief.nl
by Online Dialogue
Sep 16, 2019
Desktop
Home & Landing
Online Tested Pattern #45: Benefit Bar On Valkexclusief.nl
In this experiment on Valk Exclusief's web site, a transparent overview of the benefits for booking hotels was shown. The copy translates to: "Why should you book here? - 5€ Loyalty Discount - Best Price Guarantee - Discount On Packages - No Reservation Costs. Valk is a 150 year hotel chain in the Netherlands.
Test #258 on
Thomasnet.com
by Julian Gaviria
Sep 12, 2019
Desktop
Mobile
Signup
Julian Tested Pattern #110: Optional Field Labels On Thomasnet.com
In this variation an optional field label was added.
Test #259 on
Thomasnet.com
by Julian Gaviria
Sep 12, 2019
Desktop
Mobile
Signup
Julian Tested Pattern #110: Optional Field Labels On Thomasnet.com
Test #249 on
Autoscout24.com
by 
Optimizely
Jul 17, 2019
Desktop
Product
Optimizely Tested Pattern #20: Canned Response On Autoscout24.com
AutoScout24 is Europe’s largest online marketplace for new and used cars. As published by Optimizely, they tested a form pre-filled with text that read: ‘Hello. I am interested in your vehicle. Please contact me. Kind regards.’
Test #246 on
Thomasnet.com
by Julian Gaviria
Jun 12, 2019
Desktop
Mobile
Home & Landing
Julian Tested Pattern #88: Action Button On Thomasnet.com
In this experiment, the navigation label was changed from "Network" to "Find Suppliers". The idea was to make use of an action label with a clearer benefit.
Test #237 on
Goodui.org
by Jakub Linowski
Apr 29, 2019
Desktop
Mobile
Listing
Jakub Tested Pattern #103: Money Back Guarantee On Goodui.org
Test #232 on
Yoast.com
by 
Sjardo Janssen
Mar 15, 2019
Desktop
Mobile
Checkout
Sjardo Tested Pattern #6: Customer Star Ratings On Yoast.com
In this experiment, the Yoast team replaced one of the bulleted reassurances on their checkout page ("4.9 out of 5 stars" vs "24/7 Free support"). Raising the question - is free support or high reviews valued more? - Thanks Sjardo & Meike for sharing!
Test #229 on
by Jakub Linowski
Mar 08, 2019
Desktop
Mobile
Checkout
Jakub Tested Pattern #99: Progress Bar
Test #228 on
by Jakub Linowski
Mar 05, 2019
Desktop
Mobile
Checkout
Jakub Tested Pattern #99: Progress Bar
The variation added a progress bar to one of the checkout steps for a ticket ordering site.
Test #222 on
Thomasnet.com
by Julian Gaviria
Feb 01, 2019
Desktop
Listing
Julian Tested Pattern #7: Social Counts On Thomasnet.com
In this variation, a number of social proof references were added to a signup modal.
Test #216 on
Support.microsoft.co...
by 
Ronny Kohavi
Dec 21, 2018
Desktop
Home & Landing
Ronny Tested Pattern #2: Icon Labels On Support.microsoft.co...
Microsoft ran an experiment on their Customer Satisfaction Survey at both support.microsoft.com and answers.microsoft.com (Desktop). The treatment contained two icon labels at the opposite sides of the star rating range (ex: Very Dissatisfied and Very Satisfied) - providing it with additional meaning.
Test #212 on
Mt.com
by 
Vito Mediavilla
Dec 04, 2018
Desktop
Mobile
Product
Vito Tested Pattern #60: Repeated Bottom Call To Action On Mt.com
In this experiment, a call to action was repeated at the bottom of the product page. Additional certification icons were also added for additional reassurance.