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Test #262 on
Thomasnet.com
by
Julian Gaviria
Oct 03, 2019
Desktop
Mobile
Listing
Julian Gaviria Tested Pattern #32: Condensed List In Test #262 On Thomasnet.com


In this experiment, the B version condensed the company listings. This was done by showing less of the description and introducing a "more" and "less" dynamic links that would expand and collapse the description.
Test #261 on
Valkexclusief.nl
by
Online Dialogue
Sep 20, 2019
Desktop
Checkout
Online Dialogue Tested Pattern #111: Field Explanations In Test #261 On Valkexclusief.nl


In this experiment on Valk Exclusief's web site, a reason was provided for why the e-mail address is being collected. Google translation of the added text is as follows: "If your e-mail address is not yet known to us, we will ask you to add some missing information. Then you immediately benefit from our benefits such as the ValkLoyal savings program."
Test #260 on
Valkexclusief.nl
by
Online Dialogue
Sep 16, 2019
Desktop
Home & Landing
Online Dialogue Tested Pattern #45: Benefit Bar In Test #260 On Valkexclusief.nl


In this experiment on Valk Exclusief's web site, a transparent overview of the benefits for booking hotels was shown. The copy translates to: "Why should you book here? - 5€ Loyalty Discount - Best Price Guarantee - Discount On Packages - No Reservation Costs. Valk is a 150 year hotel chain in the Netherlands.
Test #258 on
Thomasnet.com
by
Julian Gaviria
Sep 12, 2019
Desktop
Mobile
Signup
Julian Gaviria Tested Pattern #110: Optional Field Labels In Test #258 On Thomasnet.com


In this variation an optional field label was added.
Test #259 on
Thomasnet.com
by
Julian Gaviria
Sep 12, 2019
Desktop
Mobile
Signup
Julian Gaviria Tested Pattern #110: Optional Field Labels In Test #259 On Thomasnet.com


Test #249 on
Autoscout24.com
by
Optimizely
Jul 17, 2019
Desktop
Product
Optimizely Tested Pattern #20: Canned Response In Test #249 On Autoscout24.com


AutoScout24 is Europe’s largest online marketplace for new and used cars. As published by Optimizely, they tested a form pre-filled with text that read: ‘Hello. I am interested in your vehicle. Please contact me. Kind regards.’
Test #246 on
Thomasnet.com
by
Julian Gaviria
Jun 12, 2019
Desktop
Mobile
Home & Landing
Julian Gaviria Tested Pattern #88: Action Button In Test #246 On Thomasnet.com


In this experiment, the navigation label was changed from "Network" to "Find Suppliers". The idea was to make use of an action label with a clearer benefit.
Test #242 on
by
Alex James
May 27, 2019
Desktop
Mobile
Signup
Alex James Tested Pattern #7: Social Counts In Test #242


Test #237 on
Goodui.org
by
Jakub Linowski
Apr 29, 2019
Desktop
Mobile
Listing
Jakub Linowski Tested Pattern #103: Money Back Guarantee In Test #237 On Goodui.org


Test #232 on
Yoast.com
by
Sjardo Janssen
Mar 15, 2019
Desktop
Mobile
Checkout
Sjardo Janssen Tested Pattern #6: Customer Star Ratings In Test #232 On Yoast.com


In this experiment, the Yoast team replaced one of the bulleted reassurances on their checkout page ("4.9 out of 5 stars" vs "24/7 Free support"). Raising the question - is free support or high reviews valued more? - Thanks Sjardo & Meike for sharing!
Test #229 on
by
Jakub Linowski
Mar 08, 2019
Desktop
Mobile
Checkout
Jakub Linowski Tested Pattern #99: Progress Bar In Test #229


Test #228 on
by
Jakub Linowski
Mar 05, 2019
Desktop
Mobile
Checkout
Jakub Linowski Tested Pattern #99: Progress Bar In Test #228


The variation added a progress bar to one of the checkout steps for a ticket ordering site.
Test #222 on
Thomasnet.com
by
Julian Gaviria
Feb 01, 2019
Desktop
Listing
Julian Gaviria Tested Pattern #7: Social Counts In Test #222 On Thomasnet.com


In this variation, a number of social proof references were added to a signup modal.
Test #216 on
Support.microsoft.co...
by
Ronny Kohavi
Dec 21, 2018
Desktop
Home & Landing
Ronny Kohavi Tested Pattern #2: Icon Labels In Test #216 On Support.microsoft.co...


Microsoft ran an experiment on their Customer Satisfaction Survey at both support.microsoft.com and answers.microsoft.com (Desktop). The treatment contained two icon labels at the opposite sides of the star rating range (ex: Very Dissatisfied and Very Satisfied) - providing it with additional meaning.
Test #212 on
Mt.com
by
Vito Mediavilla
Dec 04, 2018
Desktop
Mobile
Product
Vito Mediavilla Tested Pattern #60: Repeated Bottom Call To Action In Test #212 On Mt.com


In this experiment, a call to action was repeated at the bottom of the product page. Additional certification icons were also added for additional reassurance.
Test #211 on
Skype App
by
Ronny Kohavi
Nov 20, 2018
Mobile
Global
Ronny Kohavi Tested Pattern #2: Icon Labels In Test #211


Microsoft Skype ran an experiment for the mobile segment of the Skype application with a treatment having combined icons with corresponding labels. The control only showed icons.
Test #204 on
Kenhub.com
by
Niels Hapke
Oct 11, 2018
Desktop
Mobile
Global
Niels Hapke Tested Pattern #85: Benefit Button In Test #204 On Kenhub.com


In the variation, the "Help" section was reworded to "How to study".
Test #201 on
by
Ben Labay
Sep 19, 2018
Desktop
Mobile
Thank You
Ben Labay Tested Pattern #7: Social Counts In Test #201


In this test the upsell modal had an added text box with number of people that day who took the offer. The test hypothesis was that social proof will add motivation to take an action and the offer.
Test #200 on
Trydesignlab.com
by
Will Anderson
Sep 14, 2018
Desktop
Mobile
Home & Landing
Will Anderson Tested Pattern #52: How It Works In Test #200 On Trydesignlab.com


In this experiment, a "How It Works" content section was removed.
Test #197 on
Reverb.com
by
Nicholas Evans
Sep 04, 2018
Desktop
Product
Nicholas Evans Tested Pattern #4: Testimonials In Test #197 On Reverb.com


In the variation, customer reviews were exposed from a less visible tab view.