All Latest 534 A/B Tests
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MOST RECENT TESTS
Test #216 on Support.microsoft.co... by Ronny Kohavi Dec 21, 2018 Desktop Home & Landing
Ronny Kohavi Tested Pattern #2: Icon Labels In Test #216 On Support.microsoft.co...
Microsoft ran an experiment on their Customer Satisfaction Survey at both support.microsoft.com and answers.microsoft.com (Desktop). The treatment contained two icon labels at the opposite sides of the star rating range (ex: Very Dissatisfied and Very Satisfied) - providing it with additional meaning.
Test #212 on Mt.com by Vito Mediavilla Dec 04, 2018 Desktop Mobile Product
Vito Mediavilla Tested Pattern #60: Repeated Bottom Call To Action In Test #212 On Mt.com
In this experiment, a call to action was repeated at the bottom of the product page. Additional certification icons were also added for additional reassurance.
Test #211 on Skype App by Ronny Kohavi Nov 20, 2018 Mobile Global
Ronny Kohavi Tested Pattern #2: Icon Labels In Test #211
Microsoft Skype ran an experiment for the mobile segment of the Skype application with a treatment having combined icons with corresponding labels. The control only showed icons.
Test #204 on Kenhub.com by Niels Hapke Oct 11, 2018 Desktop Mobile Global
Niels Hapke Tested Pattern #85: Benefit Button In Test #204 On Kenhub.com
In the variation, the "Help" section was reworded to "How to study".
Test #201 on by Ben Labay Sep 19, 2018 Desktop Mobile Thank You
Ben Labay Tested Pattern #7: Social Counts In Test #201
In this test the upsell modal had an added text box with number of people that day who took the offer. The test hypothesis was that social proof will add motivation to take an action and the offer.
Test #200 on Trydesignlab.com by Will Anderson Sep 14, 2018 Desktop Mobile Home & Landing
Will Anderson Tested Pattern #52: How It Works In Test #200 On Trydesignlab.com
In this experiment, a "How It Works" content section was removed.
Test #197 on Reverb.com by Nicholas Evans Sep 04, 2018 Desktop Product
Nicholas Evans Tested Pattern #4: Testimonials In Test #197 On Reverb.com
In the variation, customer reviews were exposed from a less visible tab view.
Test #195 on Yummly.com by Kimberly Cheung Aug 13, 2018 Desktop Mobile Listing
Kimberly Cheung Tested Pattern #78: Tags, Badges And Structured Information In Test #195 On Yummly.com
Test #192 on Refactoring.guru by Alexander Shvets Aug 07, 2018 Desktop Mobile Product
Alexander Shvets Tested Pattern #4: Testimonials In Test #192 On Refactoring.guru
In this experiment, a number of customer reviews were added at the middle of a product page.
Test #190 on Diamondcandles.com by Peep Laja Jul 26, 2018 Mobile Global
Peep Laja Tested Pattern #2: Icon Labels In Test #190 On Diamondcandles.com
This test has explored numerous hamburger menu variations and has been covered in detail over at https://conversionxl.com/blog/testing-hamburger-icon-revenue/ - Thanks Peep Laja for sharing. Here we reported on a consistent increase in both menu clicks and sales.
Test #191 on Diamondcandles.com by Peep Laja Jul 26, 2018 Mobile Global
Peep Laja Tested Pattern #2: Icon Labels In Test #191 On Diamondcandles.com
Test #189 on Yummly.com by Kimberly Cheung Jul 23, 2018 Desktop Mobile Signup
Kimberly Cheung Tested Pattern #7: Social Counts In Test #189 On Yummly.com
Test #188 on Thomasnet.com by Julian Gaviria Jul 11, 2018 Desktop Mobile Home & Landing
Julian Gaviria Tested Pattern #4: Testimonials In Test #188 On Thomasnet.com
In this experiment, a testimonial with a repeated call to action was placed at the bottom of a landing page.
Test #184 on Bomgar.com by Lee Elkins Jun 25, 2018 Desktop Mobile Home & Landing
Lee Elkins Tested Pattern #15: Bulleted Reassurances In Test #184 On Bomgar.com
Test #183 on Trydesignlab.com by Daniel Shapiro Jun 19, 2018 Desktop Mobile Product
Daniel Shapiro Tested Pattern #46: Pay Later In Test #183 On Trydesignlab.com
Test #181 on Yummly.com by Kimberly Cheung Jun 04, 2018 Desktop Mobile Signup
Kimberly Cheung Tested Pattern #7: Social Counts In Test #181 On Yummly.com
Test #180 on Radhabeauty.com by Viljo Vabrit Jun 03, 2018 Mobile Global
Viljo Vabrit Tested Pattern #45: Benefit Bar In Test #180 On Radhabeauty.com
Test #176 on Kenhub.com by Niels Hapke May 16, 2018 Desktop Mobile Checkout
Niels Hapke Tested Pattern #4: Testimonials In Test #176 On Kenhub.com
In this experiment, testimonials were added on a checkout screen.
Test #174 on Examine.com by Martin Wong May 13, 2018 Desktop Mobile Checkout
Martin Wong Tested Pattern #67: Currency & Taxes In Test #174 On Examine.com
Test #168 on Akademiafotografii.p... by Grzegorz Jancewicz Apr 23, 2018 Desktop Listing