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Test #216 on Support.microsoft.co... by Ronny Kohavi   Dec 21, 2018 Desktop Home & Landing

Ronny Kohavi Tested Pattern #2: Icon Labels In Test #216 On Support.microsoft.co...

Microsoft ran an experiment on their Customer Satisfaction Survey at both support.microsoft.com and answers.microsoft.com (Desktop). The treatment contained two icon labels at the opposite sides of the star rating range (ex: Very Dissatisfied and Very Satisfied) - providing it with additional meaning.

Test #212 on Mt.com by Vito Mediavilla   Dec 04, 2018 Desktop Mobile Product

Vito Mediavilla Tested Pattern #60: Repeated Bottom Call To Action In Test #212 On Mt.com

In this experiment, a call to action was repeated at the bottom of the product page. Additional certification icons were also added for additional reassurance.

Test #211 on Skype App by Ronny Kohavi   Nov 20, 2018 Mobile Global

Ronny Kohavi Tested Pattern #2: Icon Labels In Test #211

Microsoft Skype ran an experiment for the mobile segment of the Skype application with a treatment having combined icons with corresponding labels. The control only showed icons.

Test #204 on Kenhub.com by Niels Hapke   Oct 11, 2018 Desktop Mobile Global

Niels Hapke Tested Pattern #85: Benefit Button In Test #204 On Kenhub.com

In the variation, the "Help" section was reworded to "How to study".

Test #201 on by Ben Labay   Sep 19, 2018 Desktop Mobile Thank You

Ben Labay Tested Pattern #7: Social Counts In Test #201

In this test the upsell modal had an added text box with number of people that day who took the offer. The test hypothesis was that social proof will add motivation to take an action and the offer.

Test #200 on Trydesignlab.com by Will Anderson   Sep 14, 2018 Desktop Mobile Home & Landing

Will Anderson Tested Pattern #52: How It Works In Test #200 On Trydesignlab.com

In this experiment, a "How It Works" content section was removed.

Test #197 on Reverb.com by Nicholas Evans   Sep 04, 2018 Desktop Product

Nicholas Evans Tested Pattern #4: Testimonials In Test #197 On Reverb.com

In the variation, customer reviews were exposed from a less visible tab view.

Test #192 on Refactoring.guru by Alexander Shvets   Aug 07, 2018 Desktop Mobile Product

Alexander Shvets Tested Pattern #4: Testimonials In Test #192 On Refactoring.guru

In this experiment, a number of customer reviews were added at the middle of a product page.

Test #190 on Diamondcandles.com by Peep Laja   Jul 26, 2018 Mobile Global

Peep Laja Tested Pattern #2: Icon Labels In Test #190 On Diamondcandles.com

This test has explored numerous hamburger menu variations and has been covered in detail over at https://conversionxl.com/blog/testing-hamburger-icon-revenue/ - Thanks Peep Laja for sharing. Here we reported on a consistent increase in both menu clicks and sales.

Test #188 on Thomasnet.com by Julian Gaviria   Jul 11, 2018 Desktop Mobile Home & Landing

Julian Gaviria Tested Pattern #4: Testimonials In Test #188 On Thomasnet.com

In this experiment, a testimonial with a repeated call to action was placed at the bottom of a landing page.

Test #176 on Kenhub.com by Niels Hapke   May 16, 2018 Desktop Mobile Checkout

Niels Hapke Tested Pattern #4: Testimonials In Test #176 On Kenhub.com

In this experiment, testimonials were added on a checkout screen.