All Latest 571 A/B Tests

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Test #378 on by Jakub Linowski Oct 07, 2021 Desktop Mobile Product

Jakub Linowski Tested Pattern #119: Unselected Or Selected Defaults In Test #378

Here we have an experiment with a variation that preselected an option for a club duration. The control required customers to first express the choice for how many months they would like to order a product for. Whereas the variation defaulted to 12 months from the beginning.

Impact on adds-to-cart and sales was measured. The experiment unfortunately had to be stopped early due to another embedded variation that was performing poorly. And so it does not have many transactions.

Test #374 on Expertinstitute.com by Ardit Veliu Sep 15, 2021 Desktop Mobile Home & Landing

Ardit Veliu Tested Pattern #9: Multiple Steps In Test #374 On Expertinstitute.com

In this experiment, a lead form with numerous fields shown all at once, was broken down into 3 steps. The first step only asked for a Specialty choice that expanded into a list of options. Impact on full form completions was measured.

Test #366 on Mvideo.ru by Andrey Andreev Jul 14, 2021 Desktop Mobile Product

Andrey Andreev Tested Pattern #93: Auto Next In Test #366 On Mvideo.ru

In this experiment, the interaction on a product page was changed. In the control (A), after clicking "add to cart", the customer would remain on the product page with an updated basket and the button changing to "Go To Cart". The variation (B) however took customers forward automatically to the cart.

Test #351 on Baremetrics.com by Brian Sierakowski Apr 30, 2021 Desktop Mobile Home & Landing

Brian Sierakowski Tested Pattern #11: Gradual Reassurance In Test #351 On Baremetrics.com

In this experiment, static integration logos were replaced with selectable ones that reassured users to signup. After clicking an integration logo, a comparison chart would appear showing how Baremetrics improves upon a selected payment processor, along with a call to signup. Impact on signups was measured.

Test #333 on Expertinstitute.com by Ardit Veliu Dec 31, 2020 Desktop Mobile Home & Landing

Ardit Veliu Tested Pattern #11: Gradual Reassurance In Test #333 On Expertinstitute.com

In this experiment, the variation broke up a lead form into two parts. In the first step users were asked for their state followed by a standard contact form on a second step. All of the states were shown as selectable options. In the control version, the landing page only showed a button which lead to the full form. The experiment measured impact on lead form submissions.

Test #313 on Trydesignlab.com by Daniel Shapiro Aug 19, 2020 Desktop Mobile Home & Landing

Daniel Shapiro Tested Pattern #11: Gradual Reassurance In Test #313 On Trydesignlab.com

In this experiment, instead of showing a single-focused lead form (for the UX Academy Program), users were asked to express a wider set of choices first (for the UX Academy or shortter set of skill-based courses). The experiment measured overall leads for both types of programs.

Test #39 on Over-blog.com by Tael Pinault Jul 02, 2019 Desktop Signup

Tael Pinault Tested Pattern #83: Progressive Fields In Test #39 On Over-blog.com

This test explored a progressive disclosure interaction in variation B. When a user started typing text into the first field, two more fields expanded into view.

Test #172 on Trydesignlab.com by Daniel Shapiro May 08, 2018 Desktop Mobile Product

Daniel Shapiro Tested Pattern #11: Gradual Reassurance In Test #172 On Trydesignlab.com

Test #131 on Kenhub.com by Niels Hapke Dec 11, 2017 Desktop Home & Landing

Niels Hapke Tested Pattern #11: Gradual Reassurance In Test #131 On Kenhub.com

Test #93 on Examine.com by Martin Wong Aug 01, 2017 Desktop Home & Landing

Martin Wong Tested Pattern #29: Surfaced Content In Test #93 On Examine.com

Test #103 on Rollbar.com by Mike Smith May 01, 2017 Desktop Home & Landing

Mike Smith Tested Pattern #11: Gradual Reassurance In Test #103 On Rollbar.com

Test #46 on Hylokusa.com by Julian Gaviria Feb 01, 2017 Desktop Product

Julian Gaviria Tested Pattern #60: Repeated Bottom Call To Action In Test #46 On Hylokusa.com

Test #94 on Vivareal.com.br by Rodrigo Maués Feb 01, 2017 Mobile Desktop Signup

Rodrigo Maués Tested Pattern #14: Exposed Menu Options In Test #94 On Vivareal.com.br

Test #76 on Goodui.org by Jakub Linowski Feb 01, 2017 Desktop Home & Landing

Jakub Linowski Tested Pattern #16: Welcome Mat - Partial In Test #76 On Goodui.org

Test #82 on Poll-app.com by Pierre Olivier Martel Jan 17, 2017 Desktop Mobile Home & Landing

Pierre Olivier Martel Tested Pattern #10: Postponed Modal Forms In Test #82 On Poll-app.com

Test #64 on Goodui.org by Jakub Linowski Jan 01, 2017 Desktop Home & Landing

Jakub Linowski Tested Pattern #41: Sticky Call To Action In Test #64 On Goodui.org

In this experiment, we showed a sticky navigation bar with 5 actions such as (newsletter signup, and visiting certain landing pages). Upon completion of each task, the navigation would transform into a completed state while using cookies to store it for future reference.

Test #91 on 3dhubs.com by Rob Draaijer Jan 01, 2017 Desktop Listing