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Test #499 on Shmoodyapp.com by Michael McSweeney   Oct 20, 2023 Mobile Signup

Michael McSweeney Tested Pattern #99: Progress Bar In Test #499 On Shmoodyapp.com

In this experiment, a progress bar was added to a signup flow of a mental health app. It appeared on numerous steps of a onboarding flow. Impact on signup completions and checkouts was measured.

Test #495 on Formelskin.de by Alexander Krieger   Sep 25, 2023 Mobile Signup

Alexander Krieger Tested Pattern #9: Multiple Steps In Test #495 On Formelskin.de

In this experiment two sections of a form on a single page (control) were broken out into 2 separate steps (variation). The two sections included personal details and shipping information. This step appeared after having received a product recommendation when filling out a questionnaire for a skin care product. Impact on next step progression and purchases was measured.

Test #490 on by Jakub Linowski   Aug 17, 2023 Desktop Mobile

Jakub Linowski Tested Pattern #9: Multiple Steps In Test #490

In this experiment, a section dedicated to choosing gift messages was taken out and separated into its own individial step. The change happened on the first step of a checkout flow and increased the flow by an additional step. Impact on checkouts and total sales was measured.

Test #460 on Backstage.com by Stanley Zuo   Mar 21, 2023 Mobile Listing

Stanley Zuo Tested Pattern #41: Sticky Call To Action In Test #460 On Backstage.com

In this experiment, a floating top navigation was shown with a "Join" button. In the control, the navigation was only visible at the top of the page. Also keep in mind that signup starts were also triggered throughout multiple CTAs throughout the page and from particular job detail pages. The a/b test ran on a listing page of Backstage - a casting call job site. Impact on signups  and checkouts was measured.

Test #457 on by Jakub Linowski   Feb 26, 2023 Desktop Mobile Shopping Cart

Jakub Linowski Tested Pattern #64: Tunnel In Test #457

In this experiment, hamburger navigation with product links, was removed from the shopping / add to cart page. Tertiary links (How It Works, Guarantee details and support pages) were also removed, while a "Secure Checkout" message was brought into the header. This header version was already present on the next checkout page, and was copied over one step earlier. The idea was to keep customers within the checkout flow. Impact on sales was measured.

Test #456 on Aboalarm.de by Daria Kurchinskaia   Feb 23, 2023 Desktop Mobile Signup

Daria Kurchinskaia Tested Pattern #28: Easiest Fields First In Test #456 On Aboalarm.de

In this experiment, a more difficult step of a contract cancelation service flow was rearranged toward a later step. In the variation, the easier step (hypothetically) with personal details and address fields was placed as the first step. Whereas the step with contract or account numbers (hypothetically more difficult) were placed as the second step.

Test #453 on by Jakub Linowski   Jan 31, 2023 Desktop Mobile Shopping Cart

Jakub Linowski Tested Pattern #64: Tunnel In Test #453

In this experiment, the footer was simplified with multiple elements being removed (catalog request, secondary links, and a guarantee). Additionally, a more prominent phone number was also displayed.

Test #450 on Trenyrkarna.cz by Ondřej Ilinčev   Jan 20, 2023 Desktop Shopping Cart

Ondřej Ilinčev Tested Pattern #64: Tunnel In Test #450 On Trenyrkarna.cz

In this experiment, top category navigation (with fly out categories) was removed from the shopping cart of an online store. Impact on sale transactions was measured.

Test #444 on by Melina Hess   Nov 30, 2022 Mobile Product

Melina Hess Tested Pattern #41: Sticky Call To Action In Test #444

In this experiment, a floating add-to-cart with two product choices (color and size) were added on a product page. This appeared only after scrolling past the existing / embedded product selection buy box.

The floating add-to-cart widget had another layer of complexity in that it allowed customers to make a size and color selection with an expandable fly out. Making a selection would also append the total price to the add-to-cart button label.

Impact on total transactions was measured.

Test #441 on by Melina Hess   Nov 23, 2022 Desktop Mobile Product

Melina Hess Tested Pattern #41: Sticky Call To Action In Test #441

In this experiment, a floating sticky bar was added on product pages. The sticky elements only appeared after users scrolled beyond the fixed buy box  area that is relatively high on the page (visible on the control screenshot). The sticky bar contained three elements: a button to configure up to three product choices, a flavor selection pulldown, and the add-to-cart button. 

In the variation, when users clicked on the flavor pulldown three things happened. First, they were anchored back to the top of the buy box. Second, the floating sticky disappeared. And third, the flavors pulldown automatically expanded (overlapping the original primary add-to-cart button).

The control did not have any of the sticky behaviors.

Impact to total sales was measured.

Test #435 on Volders.de by Daria Kurchinskaia   Oct 17, 2022 Desktop Mobile Checkout

Daria Kurchinskaia Tested Pattern #9: Multiple Steps In Test #435 On Volders.de

In this experiment, a question about a customer's reason for purchase was broken out into a separate step and moved earlier in the process. In the control, this question was asked in the final checkout step along with a plan selection (Step 4 of 4). In the variation, this question was shifted as a standalone first step (Step 1 of 5). Impact on completed purchases was measured (for a contract cancellation service in this case).

Test #432 on Snocks.com by Melina Hess   Sep 29, 2022 Mobile Global

Melina Hess Tested Pattern #94: Visible Search In Test #432 On Snocks.com

In this experiment, search functionality was added in the variation, globally on mobile. Impact on sales was measured

Test #430 on by Jakub Linowski   Sep 20, 2022 Desktop Product

Jakub Linowski Tested Pattern #26: Cart Reminder And Recently Viewed In Test #430

In this experiment, up to 5 recently viewed product pages would appear on the left hand navigation. The idea was to make it easier for users get back to what they were looking at in case they were browsing. These recently viewed products were not visibile in the control. Impact on adds-to-cart and completed transactions was measured.

Test #428 on Volders.de by Daria Kurchinskaia   Aug 16, 2022 Desktop Mobile Signup

Daria Kurchinskaia Tested Pattern #26: Cart Reminder And Recently Viewed In Test #428 On Volders.de

In this test 1) a passive hint communicated to users that their data will be saved for 7 days for them to be able to continue their cancellation later and 2) dropped off users were targeted with an email campaign within the first 4 hours after drop off. The reminder email linked users to a shipping page (checkout page) without them requiring to fill out their personal, contract information one more time. 

Test #426 on Phorest.com by Sorcha Mullis   Aug 09, 2022 Desktop Mobile Home & Landing

Sorcha Mullis Tested Pattern #9: Multiple Steps In Test #426 On Phorest.com

In this experiment, a single step popup modal was tested against a 4 step sign up funnel. Users entered the experiment on the homepage and the behavior of the two buttons, book a demo and get a quote, was adjusted. Impact on leads was measured.

Test #425 on by Jakub Linowski   Aug 03, 2022 Desktop Product

Jakub Linowski Tested Pattern #41: Sticky Call To Action In Test #425

In this experiment, the complete buy box on a product detail page, floated along as users scrolled through the long screen. The variation made sure the product choice and order now button was always visible. Impact on adds-to-cart and sales was measured.

Test #414 on Volders.de by Frederik Fröhle   May 31, 2022 Desktop Mobile Checkout

Frederik Fröhle Tested Pattern #98: Auto Suggest In Test #414 On Volders.de

Does adding Google's address auto complete functionality to an address field help with higher form completions? This auto fill feature has been tested in the variation of a contract cancellation funnel. After selecting an auto completed address from a pulldown menu, the following fields were preselected: house number, zip code, city and country (potentially lowering friction?). Impact on successful form completions (contract cancellations) has been measured. Notice how the form also expanded progressively upon selecting the complete address in the variation.  

Test #405 on Learnwithhomer.com by Stanley Zuo   Apr 07, 2022 Mobile Signup

Stanley Zuo Tested Pattern #119: Unselected Or Selected Defaults In Test #405 On Learnwithhomer.com

In this experiment, the annual plan was preselected instead of starting off unselected in the control. Impact on two metrics was measured: any plan and annual plan purchases.

Test #390 on Snocks.com by Melina Hess   Dec 21, 2021 Desktop Mobile Checkout

Melina Hess Tested Pattern #106: Back Buttons In Test #390 On Snocks.com

In this experiment, the variation has a "Back To Shopping Cart" link right underneath the checkout button. Impact on sales was measured.

Test #388 on by Jakub Linowski   Dec 09, 2021 Mobile Listing

Jakub Linowski Tested Pattern #51: Shortcut Buttons In Test #388

In this experiment, extra "buy now" buttons were added on a listing page. These buttons were shortcuts to an add to cart flow, whereas the "learn more" buttons lead customers to product detail pages (visible in both control and variation). Impact on adds-to-cart and sales was measured.