5 Choice Patterns

Only Members have access to test results that allow sorting by highest impact patterns.

Test results allow members see which patterns tend to win, lose, by how much and when.
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Pattern #12: Credit Card Trial

By Jakub Linowski · Founder & Editor @ GoodUI.org

Based on 1 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Days
  • Screens: Home & Landing

Pattern #36: More Results

By Rodrigo Maués · Global UX Design Lead @ Anheuser-Busch InBev

Based on 1 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Minutes
  • Screens: Listing

Pattern #37: List Vs. Grid View

By Rodrigo Maués · Global UX Design Lead @ Anheuser-Busch InBev

Based on 2 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Hours
  • Screens: Listing

Pattern #64: Tunnel

By Vlad Malik · UI Analyst & Designer @ GoodUI.org

Based on 1 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Hours
  • Screens: Signup

Pattern #72: Priming Step

By Ethan Smith · Growth Advisor @ Ticketmaster, Thumbtack (Past: Chief Growth Officer @ Yummly)

Experimental Pattern
  • Effort: Hours
  • Screens: Home & Landing, Signup

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