5 Patterns and Tests by Ronny Kohavi

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Pattern #96: Single Focus Photos

By Ronny Kohavi · Technical Fellow and VP, Analysis and Experimentation @ Microsoft

Based on 1 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Hours
  • Screens: Product

Pattern #49: Above The Fold Call To Action

By Daniel Shapiro · Co-Founder @ Designlab

Based on 7 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Minutes
  • Screens: Product, Home & Landing, Listing

Pattern #43: Long Ad Titles

By Ronny Kohavi · Technical Fellow and VP, Analysis and Experimentation @ Microsoft

Based on 1 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Hours
  • Screens: Listing

Pattern #36: More Results

By Rodrigo Maués · Head of Product Design @ Anheuser-Busch InBev

Based on 2 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Minutes
  • Screens: Listing, Home & Landing

Pattern #2: Icon Labels

By Jakub Linowski · Founder & Editor @ GoodUI.org

Based on 7 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Minutes
  • Screens: Home & Landing, Sitewide, Navigation

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