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Only Significant A/B Tests

Only show the highest quality tests with a p-value < 0.05

Become a member to unlock the abiltiy to see the highest impact a/b tests. Being able to see the actual test results and sort by impact allows growth and experimentation teams to take action on the biggest gains first

Test #106 on Examine.com by Martin Wong May 23, 2017 Desktop Product

Martin Wong Tested Pattern #15: Bulleted Reassurances In Test #106 On Examine.com

Three reassurances were added underneath each purchase button: Lifetime Updates, Works On All Devices and Money-Back Guarantee.

Test #107 on Examine.com by Martin Wong May 22, 2017 Desktop Product

Martin Wong Tested Pattern #14: Exposed Menu Options In Test #107 On Examine.com

Test #84 on Onlinefaxes.com by Jaymie Friesen Mar 02, 2017 Desktop Mobile Home & Landing

Jaymie Friesen Tested Pattern #7: Social Counts In Test #84 On Onlinefaxes.com

Test #83 on Onlinefaxes.com by Jaymie Friesen Mar 02, 2017 Desktop Home & Landing

Jaymie Friesen Tested Pattern #4: Testimonials In Test #83 On Onlinefaxes.com

Test #79 on by Chris Goward Jan 10, 2017 Desktop Product

Chris Goward Tested Pattern #15: Bulleted Reassurances In Test #79

Test #66 on Telestream.net by Chris Goward Nov 01, 2016 Shopping Cart

Chris Goward Tested Pattern #9: Multiple Steps In Test #66 On Telestream.net

Telestream specializes in software that make it possible to get video content to any audience regardless of how it is created, distributed, or viewed. Telestream’s customer acquisition strategy is centered around driving traffic to their website to trial, or to purchase from their online store. Shoppers can buy software online, download it right away, and immediately start using it. The variation was designed with the same information as the control except spread across 4 steps (instead of 3). The rationale was that each step would be shorter and less overwhelming for the user.

Test #70 on Uptowork.com by Kuba Koziej Nov 01, 2016 Desktop Pricing

Kuba Koziej Tested Pattern #17: Least Or Most Expensive First In Test #70 On Uptowork.com

This test simply ordered the pricing plans from highest to most expensive. Overall sales decreased by an insignificant -1% with a possible +14% increase to the most expensive plan. The net effect was an insignificant 0.9% increase the the premium plans.

Test #51 on Menufy.com by Aleksandr Elesev Oct 20, 2016 Desktop Mobile Checkout

Aleksandr Elesev Tested Pattern #63: Trust Seals In Test #51 On Menufy.com

Test #48 on Adoramapix.com by Herman Klein Oct 01, 2016 Product

Herman Klein Tested Pattern #4: Testimonials In Test #48 On Adoramapix.com

Test #57 on by Jakub Linowski Jul 07, 2016 Desktop Checkout

Jakub Linowski Tested Pattern #66: Complementary Upsell In Test #57

Test #47 on Adoramapix.com by Herman Klein Jun 09, 2016 Desktop Shopping Cart

Herman Klein Tested Pattern #4: Testimonials In Test #47 On Adoramapix.com

Test #42 on Adoramapix.com by Herman Klein May 11, 2016 Shopping Cart

Herman Klein Tested Pattern #1: Remove Coupon Fields In Test #42 On Adoramapix.com

Test #37 on Onlinefaxes.com by Jaymie Friesen Apr 09, 2016 Desktop Mobile Home & Landing

Jaymie Friesen Tested Pattern #27: More For Less Headline In Test #37 On Onlinefaxes.com

Test #35 on by Someone Apr 01, 2016 Desktop Mobile Home & Landing

Someone Tested Pattern #26: Cart Reminder And Recently Viewed In Test #35

Test #27 on Adoramapix.com by Herman Klein Mar 01, 2016 Desktop Mobile Product

Herman Klein Tested Pattern #11: Gradual Reassurance In Test #27 On Adoramapix.com

Test #2 on Wpallimport.com by Louis Reingold Jan 01, 2016 Desktop Pricing

Louis Reingold Tested Pattern #21: What It's Worth In Test #2 On Wpallimport.com

Test #12 on Covenanteyes.com by Nicole Morris Dec 01, 2015 Desktop Mobile Home & Landing

Nicole Morris Tested Pattern #29: Surfaced Content In Test #12 On Covenanteyes.com

In the B variation, 3 blog posts were referenced at the bottom of the homepage. Each of the blog post articles also contained strong copy to present the problem the service was helping customers with (porn addition) - along with clear calls to start a subscription (the primary metric).

Test #53 on by Someone Aug 01, 2015 Desktop Home & Landing