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Test #225 on
by
Devesh Khanal
Feb 17, 2019
Desktop
Product
Devesh Khanal Tested Pattern #41: Sticky Call To Action In Test #225
Test #221 on
Microsoft.com
by
Ronny Kohavi
Jan 27, 2019
Desktop
Product
Ronny Kohavi Tested Pattern #49: Above The Fold Call To Action In Test #221 On Microsoft.com
Microsoft Store ran an experiment on the Office 365 Home product page. The treatment raised the purchase calls to action higher by removing the hero image.
Test #49 on
Menufy.com
by
Aleksandr Elesev
Oct 26, 2018
Desktop
Mobile
Checkout
Aleksandr Elesev Tested Pattern #46: Pay Later In Test #49 On Menufy.com
Test #204 on
Kenhub.com
by
Niels Hapke
Oct 11, 2018
Desktop
Mobile
Global
Niels Hapke Tested Pattern #85: Benefit Button In Test #204 On Kenhub.com
In the variation, the "Help" section was reworded to "How to study".
Test #203 on
Driving-tests.org
by
Andrei Zakhareuski
Oct 10, 2018
Desktop
Global
Andrei Zakhareuski Tested Pattern #85: Benefit Button In Test #203 On Driving-tests.org
In the variation, the button label "Upgrade To Premium" was changed to one with a clearer benefit of "Pass The First Time".
Test #202 on
Kenhub.com
by
Niels Hapke
Oct 01, 2018
Desktop
Mobile
Checkout
Niels Hapke Tested Pattern #13: Centered Forms & Buttons In Test #202 On Kenhub.com
In this experiment, the form layout was adjusted by shifting the side benefits further down below the form.
Test #201 on
by
Ben Labay
Sep 19, 2018
Desktop
Mobile
Thank You
Ben Labay Tested Pattern #7: Social Counts In Test #201
In this test the upsell modal had an added text box with number of people that day who took the offer. The test hypothesis was that social proof will add motivation to take an action and the offer.
Test #200 on
Trydesignlab.com
by
Will Anderson
Sep 14, 2018
Desktop
Mobile
Home & Landing
Will Anderson Tested Pattern #52: How It Works In Test #200 On Trydesignlab.com
In this experiment, a "How It Works" content section was removed.
Test #197 on
Reverb.com
by
Nicholas Evans
Sep 04, 2018
Desktop
Product
Nicholas Evans Tested Pattern #4: Testimonials In Test #197 On Reverb.com
In the variation, customer reviews were exposed from a less visible tab view.
Test #192 on
Refactoring.guru
by
Alexander Shvets
Aug 07, 2018
Desktop
Mobile
Product
Alexander Shvets Tested Pattern #4: Testimonials In Test #192 On Refactoring.guru
In this experiment, a number of customer reviews were added at the middle of a product page.
Test #190 on
Diamondcandles.com
by
Peep Laja
Jul 26, 2018
Mobile
Global
Peep Laja Tested Pattern #2: Icon Labels In Test #190 On Diamondcandles.com
This test has explored numerous hamburger menu variations and has been covered in detail over at https://conversionxl.com/blog/testing-hamburger-icon-revenue/ - Thanks Peep Laja for sharing. Here we reported on a consistent increase in both menu clicks and sales.
Test #191 on
Diamondcandles.com
by
Peep Laja
Jul 26, 2018
Mobile
Global
Peep Laja Tested Pattern #2: Icon Labels In Test #191 On Diamondcandles.com
Test #187 on
Trydesignlab.com
by
Will Anderson
Jul 09, 2018
Desktop
Mobile
Product
Will Anderson Tested Pattern #71: Personalized Next Step In Test #187 On Trydesignlab.com
In this experiment, a lead form (with a syllabus) would transform into the next application step of "enrolling" after being submitted. More so, this surfacing of the next enrollment step was personalized and shown for users that also returned to the web site in future visits.
Test #186 on
by
Devesh Khanal
Jul 02, 2018
Mobile
Home & Landing
Devesh Khanal Tested Pattern #14: Exposed Menu Options In Test #186
In this experiment, additional product categories were added at the top of the navigation.
Test #180 on
Radhabeauty.com
by
Viljo Vabrit
Jun 03, 2018
Mobile
Global
Viljo Vabrit Tested Pattern #45: Benefit Bar In Test #180 On Radhabeauty.com
Test #178 on
by
Devesh Khanal
May 17, 2018
Desktop
Product
Devesh Khanal Tested Pattern #66: Complementary Upsell In Test #178
Test #176 on
Kenhub.com
by
Niels Hapke
May 16, 2018
Desktop
Mobile
Checkout
Niels Hapke Tested Pattern #4: Testimonials In Test #176 On Kenhub.com
In this experiment, testimonials were added on a checkout screen.
Test #174 on
Examine.com
by
Martin Wong
May 13, 2018
Desktop
Mobile
Checkout
Martin Wong Tested Pattern #67: Currency & Taxes In Test #174 On Examine.com
Test #170 on
Goodui.org
by
Jakub Linowski
Apr 24, 2018
Desktop
Mobile
Home & Landing
Jakub Linowski Tested Pattern #49: Above The Fold Call To Action In Test #170 On Goodui.org
Test #167 on
Lovehoney.co.uk
by
Matthew Curry
Apr 10, 2018
Desktop
Product
Matthew Curry Tested Pattern #69: Autodiscounting In Test #167 On Lovehoney.co.uk
The idea is that, if the customer has an active discount code for that session (either by landing on a particular page, or entering a code somewhere), instead of just showing the discount in the basket, we show it further (earlier) up the funnel and automatically discount on the product page.
The effectiveness of this depends on the discount level, I've tested it at 30% and 50%.
With a 50% Discount:
Add to Cart rate +33%
Sales rate + 24%
With a 30% Discount:
Add to Cart rate +11.6%
Sales rate + 10.2%