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Only Significant A/B Tests

Only show the highest quality tests with a p-value < 0.05

Become a member to unlock the abiltiy to see the highest impact a/b tests. Being able to see the actual test results and sort by impact allows growth and experimentation teams to take action on the biggest gains first

Test #130 on Kenhub.com by Niels Hapke Dec 07, 2017 Desktop Pricing

Niels Hapke Tested Pattern #17: Least Or Most Expensive First In Test #130 On Kenhub.com

In this experiment, the plans were sorted by the most expensive first, left to right (variation).

Test #117 on Ssdnodes.com by Matt Connor Oct 02, 2017 Desktop Shopping Cart

Matt Connor Tested Pattern #21: What It's Worth In Test #117 On Ssdnodes.com

Test #93 on Examine.com by Martin Wong Aug 01, 2017 Desktop Home & Landing

Martin Wong Tested Pattern #29: Surfaced Content In Test #93 On Examine.com

Test #89 on Ssdnodes.com by Matt Connor Jun 01, 2017 Desktop Mobile Checkout

Matt Connor Tested Pattern #4: Testimonials In Test #89 On Ssdnodes.com

Test #106 on Examine.com by Martin Wong May 23, 2017 Desktop Product

Martin Wong Tested Pattern #15: Bulleted Reassurances In Test #106 On Examine.com

Three reassurances were added underneath each purchase button: Lifetime Updates, Works On All Devices and Money-Back Guarantee.

Test #107 on Examine.com by Martin Wong May 22, 2017 Desktop Product

Martin Wong Tested Pattern #14: Exposed Menu Options In Test #107 On Examine.com

Test #83 on Onlinefaxes.com by Jaymie Friesen Mar 02, 2017 Desktop Home & Landing

Jaymie Friesen Tested Pattern #4: Testimonials In Test #83 On Onlinefaxes.com

Test #84 on Onlinefaxes.com by Jaymie Friesen Mar 02, 2017 Desktop Mobile Home & Landing

Jaymie Friesen Tested Pattern #7: Social Counts In Test #84 On Onlinefaxes.com

Test #79 on by Chris Goward Jan 10, 2017 Desktop Product

Chris Goward Tested Pattern #15: Bulleted Reassurances In Test #79

Test #70 on Uptowork.com by Kuba Koziej Nov 01, 2016 Desktop Pricing

Kuba Koziej Tested Pattern #17: Least Or Most Expensive First In Test #70 On Uptowork.com

This test simply ordered the pricing plans from highest to most expensive. Overall sales decreased by an insignificant -1% with a possible +14% increase to the most expensive plan. The net effect was an insignificant 0.9% increase the the premium plans.

Test #66 on Telestream.net by Chris Goward Nov 01, 2016 Shopping Cart

Chris Goward Tested Pattern #9: Multiple Steps In Test #66 On Telestream.net

Telestream specializes in software that make it possible to get video content to any audience regardless of how it is created, distributed, or viewed. Telestream’s customer acquisition strategy is centered around driving traffic to their website to trial, or to purchase from their online store. Shoppers can buy software online, download it right away, and immediately start using it. The variation was designed with the same information as the control except spread across 4 steps (instead of 3). The rationale was that each step would be shorter and less overwhelming for the user.

Test #51 on Menufy.com by Aleksandr Elesev Oct 20, 2016 Desktop Mobile Checkout