Tests | GoodUI

Test #150 on Normanrecords.com by Nathon Raine Feb 07, 2018 Desktop Home & Landing

Nathon Raine Tested Pattern #45: Benefit Bar In Test #150 On Normanrecords.com

Test #147 on Reverb.com by Nicholas Evans Jan 25, 2018 Desktop Mobile Product

Nicholas Evans Tested Pattern #20: Canned Response In Test #147 On Reverb.com

Test #145 on Normanrecords.com by Nathon Raine Jan 18, 2018 Desktop Checkout

Nathon Raine Tested Pattern #1: Remove Coupon Fields In Test #145 On Normanrecords.com

In this test the coupon field was replaced with a small link that would bring the field back if needed. This is a more suble approach than just completely removing the coupon field. It still allows for the use of coupon fields by those customers which are truly searching for a way to enter their aquired codes.

Test #144 on Examine.com by Martin Wong Jan 14, 2018 Desktop Mobile Product

Martin Wong Tested Pattern #27: More For Less Headline In Test #144 On Examine.com

Test #139 on Examine.com by Martin Wong Jan 04, 2018 Desktop Pricing

Martin Wong Tested Pattern #51: Shortcut Buttons In Test #139 On Examine.com

In this test an additional "Purchase" button was shown along side a "Learn More" button. The "Purchase" button went straight to checkout, whereas the "Learn More" button went to a product overview page.

Test #137 on Trydesignlab.com by Daniel Shapiro Dec 22, 2017 Desktop Mobile Checkout

Daniel Shapiro Tested Pattern #46: Pay Later In Test #137 On Trydesignlab.com

This test was run on a 3 step checkout process. The first screen was asking for contact information, and the second screen asked for credit card details. The change was shown on both first two steps as shown on the image below.

Test #138 on Trydesignlab.com by Daniel Shapiro Dec 22, 2017 Desktop Mobile Checkout

Daniel Shapiro Tested Pattern #42: Countdown Timer In Test #138 On Trydesignlab.com

This test was run on a 3 step checkout process. The first screen was asking for contact information, and the second screen asked for credit card details. The change was shown on both first two steps as shown on the image below.

Test #136 on Missetam.nl by Marlies Wilms Floet Dec 18, 2017 Desktop Product

Marlies Wilms Floet Tested Pattern #42: Countdown Timer In Test #136 On Missetam.nl

De Nieuwe Zaak (a Dutch ecommerce agency) tested a countdown timer on an ecommerce site. The variation showed how many hours and minutes were left in order to be eligible for next day delivery. The variation beat the control which did not have this element of urgency.

Test #134 on Kenhub.com by Niels Hapke Dec 14, 2017 Desktop Product

Niels Hapke Tested Pattern #41: Sticky Call To Action In Test #134 On Kenhub.com

In this beautiful test, the key change was the introduction of a larger call to action linking to a premium / upgrade screen. The call to action was placed on the left sidebar which was floating. This is a great example of providing visibility to important elements by making them persistent.

Test #130 on Kenhub.com by Niels Hapke Dec 07, 2017 Desktop Pricing

Niels Hapke Tested Pattern #17: Least Or Most Expensive First In Test #130 On Kenhub.com

In this experiment, the plans were sorted by the most expensive first, left to right (variation).

Test #117 on Ssdnodes.com by Matt Connor Oct 02, 2017 Desktop Shopping Cart

Matt Connor Tested Pattern #21: What It's Worth In Test #117 On Ssdnodes.com

Test #93 on Examine.com by Martin Wong Aug 01, 2017 Desktop Home & Landing

Martin Wong Tested Pattern #29: Surfaced Content In Test #93 On Examine.com

Test #89 on Ssdnodes.com by Matt Connor Jun 01, 2017 Desktop Mobile Checkout

Matt Connor Tested Pattern #4: Testimonials In Test #89 On Ssdnodes.com

Test #106 on Examine.com by Martin Wong May 23, 2017 Desktop Product

Martin Wong Tested Pattern #15: Bulleted Reassurances In Test #106 On Examine.com

Three reassurances were added underneath each purchase button: Lifetime Updates, Works On All Devices and Money-Back Guarantee.

Test #107 on Examine.com by Martin Wong May 22, 2017 Desktop Product

Martin Wong Tested Pattern #14: Exposed Menu Options In Test #107 On Examine.com

Test #83 on Onlinefaxes.com by Jaymie Friesen Mar 02, 2017 Desktop Home & Landing

Jaymie Friesen Tested Pattern #4: Testimonials In Test #83 On Onlinefaxes.com

Test #84 on Onlinefaxes.com by Jaymie Friesen Mar 02, 2017 Desktop Mobile Home & Landing

Jaymie Friesen Tested Pattern #7: Social Counts In Test #84 On Onlinefaxes.com

Test #79 on by Chris Goward Jan 10, 2017 Desktop Product

Chris Goward Tested Pattern #15: Bulleted Reassurances In Test #79

Test #66 on Telestream.net by Chris Goward Nov 01, 2016 Shopping Cart

Chris Goward Tested Pattern #9: Multiple Steps In Test #66 On Telestream.net

Telestream specializes in software that make it possible to get video content to any audience regardless of how it is created, distributed, or viewed. Telestream’s customer acquisition strategy is centered around driving traffic to their website to trial, or to purchase from their online store. Shoppers can buy software online, download it right away, and immediately start using it. The variation was designed with the same information as the control except spread across 4 steps (instead of 3). The rationale was that each step would be shorter and less overwhelming for the user.

Test #70 on Uptowork.com by Kuba Koziej Nov 01, 2016 Desktop Pricing

Kuba Koziej Tested Pattern #17: Least Or Most Expensive First In Test #70 On Uptowork.com

This test simply ordered the pricing plans from highest to most expensive. Overall sales decreased by an insignificant -1% with a possible +14% increase to the most expensive plan. The net effect was an insignificant 0.9% increase the the premium plans.

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