All Latest 625 A/B Tests

Screen

Device

Metric

Tag

Power of 80%+ for

Only Significant

p-value < 0.05

Test #254 on Volders.de by Alexander Krieger Aug 16, 2019 Desktop Mobile Signup X.X% Sales

Alexander Tested Pattern #17: Least Or Most Expensive First On Volders.de

In this experiment, 4 things were adjusted in the variation: the highest pricing plan was shifted to the left, it was set as the default one, the recommendation was also adjusted to point to the highest plan, and one benefit from the lowest plan was removed (customer support).

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Test #40 on Adoramapix.com by Herman Klein Aug 13, 2019 Desktop Product X.X% Sales

Herman Tested Pattern #85: Benefit Button On Adoramapix.com

In this experiment only the button label changed. The control had a more immediate (next step-oriented) button label of "Upload Your Photos Now". The variation tried a more benefit-oriented button of "Order Now" (hinting at paying and obtaining the product).

Test #253 on Volders.de by Alexander Krieger Aug 08, 2019 Desktop Mobile Signup X.X% Sales

Alexander Tested Pattern #17: Least Or Most Expensive First On Volders.de

In this experiment, two pricing plans were inverted to show the most expensive plan first (in the variation).

Test #248 on Volders.de by Alexander Krieger Jul 16, 2019 Desktop Signup X.X% Sales

Alexander Tested Pattern #20: Canned Response On Volders.de

In this experiment, an editable contract cancellation letter was tested against a non-editable one. The editable letter first appeared in a text state, which required a click on a link in order for it to be transformed into an editable textarea field.

Test #237 on Goodui.org by Jakub Linowski Apr 29, 2019 Desktop Mobile Listing X.X% Sales

Jakub Tested Pattern #103: Money Back Guarantee On Goodui.org

Test #233 on Annonce.cz by Ondřej Ilinčev Apr 01, 2019 Desktop Signup X.X% Sales

Ondřej Tested Pattern #100: Postponed Registration On Annonce.cz

In this experiment, the old flow had a login / register / guest checkout as a second step. The variant B flow removed this step and treated everyone as a guest (and later offered to login / register). In the B version guests had a voluntary registration on the thank you page and in a confirmation email.

Test #232 on Yoast.com by Sjardo Janssen Mar 15, 2019 Desktop Mobile Checkout X.X% Sales

Sjardo Tested Pattern #6: Customer Star Ratings On Yoast.com

In this experiment, the Yoast team replaced one of the bulleted reassurances on their checkout page ("4.9 out of 5 stars" vs "24/7 Free support"). Raising the question - is free support or high reviews valued more? - Thanks Sjardo & Meike for sharing!

Test #229 on by Jakub Linowski Mar 08, 2019 Desktop Mobile Checkout X.X% Sales