All Latest 607 A/B Tests
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Test #204 on
Kenhub.com
by 
Niels Hapke
Oct 11, 2018
Desktop
Mobile
Global
Niels Tested Pattern #85: Benefit Button On Kenhub.com
In the variation, the "Help" section was reworded to "How to study".
Test #203 on
Driving-tests.org
by 
Andrei Zakhareuski
Oct 10, 2018
Desktop
Global
Andrei Tested Pattern #85: Benefit Button On Driving-tests.org
In the variation, the button label "Upgrade To Premium" was changed to one with a clearer benefit of "Pass The First Time".
Test #202 on
Kenhub.com
by Niels Hapke
Oct 01, 2018
Desktop
Mobile
Checkout
Niels Tested Pattern #13: Centered Forms & Buttons On Kenhub.com
In this experiment, the form layout was adjusted by shifting the side benefits further down below the form.
Test #201 on
by 
Ben Labay
Sep 19, 2018
Desktop
Mobile
Thank You
Ben Tested Pattern #7: Social Counts
In this test the upsell modal had an added text box with number of people that day who took the offer. The test hypothesis was that social proof will add motivation to take an action and the offer.
Test #200 on
Trydesignlab.com
by 
Will Anderson
Sep 14, 2018
Desktop
Mobile
Home & Landing
Will Tested Pattern #52: How It Works On Trydesignlab.com
In this experiment, a "How It Works" content section was removed.
Test #197 on
Reverb.com
by 
Nicholas Evans
Sep 04, 2018
Desktop
Product
Nicholas Tested Pattern #4: Testimonials On Reverb.com
In the variation, customer reviews were exposed from a less visible tab view.
Test #192 on
Refactoring.guru
by 
Alexander Shvets
Aug 07, 2018
Desktop
Mobile
Product
Alexander Tested Pattern #4: Testimonials On Refactoring.guru
In this experiment, a number of customer reviews were added at the middle of a product page.
Test #190 on
Diamondcandles.com
by 
Peep Laja
Jul 26, 2018
Mobile
Global
Peep Tested Pattern #2: Icon Labels On Diamondcandles.com
This test has explored numerous hamburger menu variations and has been covered in detail over at https://conversionxl.com/blog/testing-hamburger-icon-revenue/ - Thanks Peep Laja for sharing. Here we reported on a consistent increase in both menu clicks and sales.
Test #191 on
Diamondcandles.com
by Peep Laja
Jul 26, 2018
Mobile
Global
Peep Tested Pattern #2: Icon Labels On Diamondcandles.com
Test #187 on
Trydesignlab.com
by Will Anderson
Jul 09, 2018
Desktop
Mobile
Product
Will Tested Pattern #71: Personalized Next Step On Trydesignlab.com
In this experiment, a lead form (with a syllabus) would transform into the next application step of "enrolling" after being submitted. More so, this surfacing of the next enrollment step was personalized and shown for users that also returned to the web site in future visits.
Test #186 on
by 
Devesh Khanal
Jul 02, 2018
Mobile
Home & Landing
Devesh Tested Pattern #14: Exposed Menu Options
In this experiment, additional product categories were added at the top of the navigation.
Test #180 on
Radhabeauty.com
by 
Viljo Vabrit
Jun 03, 2018
Mobile
Global
Viljo Tested Pattern #45: Benefit Bar On Radhabeauty.com
Test #178 on
by Devesh Khanal
May 17, 2018
Desktop
Product
Devesh Tested Pattern #66: Complementary Upsell
Test #176 on
Kenhub.com
by Niels Hapke
May 16, 2018
Desktop
Mobile
Checkout
Niels Tested Pattern #4: Testimonials On Kenhub.com
In this experiment, testimonials were added on a checkout screen.
Test #174 on
Examine.com
by 
Martin Wong
May 13, 2018
Desktop
Mobile
Checkout
Martin Tested Pattern #67: Currency & Taxes On Examine.com
Test #170 on
Goodui.org
by 
Jakub Linowski
Apr 24, 2018
Desktop
Mobile
Home & Landing
Jakub Tested Pattern #49: Above The Fold Call To Action On Goodui.org
Test #167 on
Lovehoney.co.uk
by 
Matthew Curry
Apr 10, 2018
Desktop
Product
Matthew Tested Pattern #69: Autodiscounting On Lovehoney.co.uk
The idea is that, if the customer has an active discount code for that session (either by landing on a particular page, or entering a code somewhere), instead of just showing the discount in the basket, we show it further (earlier) up the funnel and automatically discount on the product page.
The effectiveness of this depends on the discount level, I've tested it at 30% and 50%.
With a 50% Discount:
Add to Cart rate +33%
Sales rate + 24%
With a 30% Discount:
Add to Cart rate +11.6%
Sales rate + 10.2%
Test #166 on
Olark.com
by 
Sunir Shah
Apr 05, 2018
Desktop
Mobile
Home & Landing
Sunir Tested Pattern #12: Payment First On Olark.com
Olark's homepage was directing users towards a free forever trial - with followup nudges to upgrade some days later. The variation B of the experiment tested a more aggressive push to a pricing page page - with options to select a paid plan, as well as provide a credit card (getting the payment conversation out of the way sooner).
Test #164 on
Examine.com
by Martin Wong
Apr 04, 2018
Desktop
Mobile
Thank You
Martin Tested Pattern #50: Autoplay Video On Examine.com
In this test, the variation autoplayed the video (with sound). The thank you page offered a discount on a cross-sell product - The Supplement Goal Reference. The video first communicate a sincere thank you, followed by the product cross-sell.
Test #163 on
Lovehoney.co.uk
by Matthew Curry
Mar 27, 2018
Mobile
Desktop
Product
Matthew Tested Pattern #62: Urgent Next Day Delivery On Lovehoney.co.uk
