All Latest 620 A/B Tests

In this experiment, the variation contained a simple text change that described the quality of the product. According to Google Translate the text changed from "tight men's underpants" (control) to "are so comfortable that you don't feel them when you wear them" (variation).

In this experiment, the annual plan was standardized and framed in a monthly price context. This was more comparable with the monthly plan price above. Please also note that the annual billing price was also kept and clearly stated. Impact on overall sales and annual plan sales was measured.

Here we have an experiment with a variation that preselected an option for a club duration. The control required customers to first express the choice for how many months they would like to order a product for. Whereas the variation defaulted to 12 months from the beginning.

Impact on adds-to-cart and sales was measured. The experiment unfortunately had to be stopped early due to another embedded variation that was performing poorly. And so it does not have many transactions.

In this experiment, a big "free shipping" badge was added and defaulted to when available. Impact on progression to checkouts and completed sales was measured.

In this experiment, a series of reassurances were added just below the add to cart button. These included: "free shipping", "free returns" and an "anti-hole guarantee". The test ran on the product page of an socks ecommerce company. Impact on sales was measured.

Similar to experiment 373, listing descriptions were shortened dynamically using exposable "more" links AND dates/location data was removed. This way, the variation showed shorter listings and therefore more listings per screens. Impact on listing clicks (progression) along with membership starts was measured.

In this experiment, listing descriptions were shortened dynamically using exposable "more" links. This way, the variation showed shorter listings and therefore more listings per screens. Impact on listing clicks (progression) along with membership starts was measured.

In this experiment, product descriptions were changed to an alternating zig zag layout with images. Impact on adds-to-cart and sales was measured.

In this experiment, the variation added an extra "Buy Now" button that linked directly into the cart process. The variation only had a learn more button linking directly to a product page.

In this experiment, popular categories were added at the bottom of a long ecommerce homepage. Impact on total sales was measured.

In this experiment, a confiming text was added at the top of a signup modal. The text reinforced the selection from a previous listing page, giving a good reason for continuing the signup process.

In this experiment, the interaction on a product page was changed. In the control (A), after clicking "add to cart", the customer would remain on the product page with an updated basket and the button changing to "Go To Cart". The variation (B) however took customers forward automatically to the cart.

In this experiment, reviews on product pages were exposed completely. Instead of hiding them under a clickable tab, they were shown by default in the variation. Impact on sales was measured.

In this experiment, product descriptions or qualities were added using a zigzag layout pattern composed of photos and extra copy. This sections was appended between existing copy and testimonials. Some of the copy highlights included wording such as "innovative surface", "non-slip and wide", and "skin-friendly". Impact on adds-to-cart and sales was measured.

In this experiment, six product photos from were added which showed the actual products (including unboxing images).

In this experiment, a pricing plan selector was shifted from the very bottom of a long product page towards (almost) the top. Impact on any transactions or sales was measured.

In this experiment, a comparison chart with various purchasing options was appended at the bottom of a product page. 

In this experiment, product titles were extended with descriptive copy. Instead of just showing the product name, "with organic cotton" was appended on product and category/listing pages. Impact to adds to cart and sales was measured.

In this experiment, the header section of the homepage drastically focused around the call to action. This was done by removing elements and forcing a false bottom.

In this experiment, popular search terms were added at the bottom of a long e-commerce homepage. Hence, the variation showed additional search triggers that lead to results pages. (Translated from Russian using Google Translate)