All Latest 645 A/B Tests

In this experiment, the pricing of three software plans was consistently framed into a more comparable monthly context. Whereas the control version only showed the total prices for each plan, the variation showed both the total and monthly prices. Impact on sales was measured. 

In this experiment, the annual plan was preselected instead of starting off unselected in the control. Impact on two metrics was measured: any plan and annual plan purchases.

In this experiment, an urgency related message with a dynamic countdown timer was added on the final checkout screen. Impact on sales was measured.

In this experiment on a product screen, a message about quality (from the founders) was reformatted to reinforce the "Anti Hole Guarantee" (in the context of socks). The founders were also made more prominent and their signature added as well. Interestingly, the actual guarantee copy (and its important detail about a 6 month product replacement) was present further down on both the control and variation.

The translation of the new copy (Google Translate) reads:

Since we founded SNOCKS, the quality and comfort of our products have always been our top priority. Why? When we both were still studying, we didn't have the money to buy new socks & underpants every 1-2 months. That's why it was clear to us from the start that we wanted to sell quality products that are also extremely comfortable. And just in case something goes wrong, we have decided to introduce an anti-hole guarantee.

In this experiment, customers who were not yet eligible for free shipping (with cart amounts under $39) were presented with an encouraging message to add more and earn free shipping. Impact on progression to checkout and sales was measured.

In this experiment, top-aligned field labels were tested against floating labels (with labels floating inside the form field itself).

In this experiment, customers were eligible for free shipping (with cart amounts of $39 or more) were presented with an earned free shipping message. The variation also showed the value of the earned free shipping - (for example $10). Impact on progression to checkout and sales was measured.

In this experiment a "Free Shipping & Returns" message was added just below the price information. 

In this experiment, a How It Works section was appended on a product detail page just above product reviews.

In this experiment, a two plan pricing plan (standalone product with a higher collection set) was tested against a single plan one (only a collection set). Impact on clicks and total sales was measured.

The variation included a simple extention of the headline to include the full dollar worth of a discounted bundle deal. 

This experiment replaced a visible coupon field with a dynamic text link that would initially hide the form field. Only after clicking the text link would the coupon form field appear. The translation from German is "Do you have a coupon code? Click here to apply". Impact on completed transactions was measured.

In this experiment, paragraph style copy was reorganized into a zig zag layout with key sections being reinforiced with copy-as-image statements. Impact on adds-to-cart and sales was measured.

In this experiment, the variation has a "Back To Shopping Cart" link right underneath the checkout button. Impact on sales was measured.

In this simple experiment, a highly visible coupon field was replaced with a less visible (but clickable) link in the variation. Clicking on the link would show the coupon field. Impact on sales and revenue was measured.

In this experiment, extra "buy now" buttons were added on a listing page. These buttons were shortcuts to an add to cart flow, whereas the "learn more" buttons lead customers to product detail pages (visible in both control and variation). Impact on adds-to-cart and sales was measured.

In this experiment, simple "Learn More" buttons were added underneath each product thumbnail. These buttons were additional triggers that linked to product detail pages on top of the existing thumbnails and product names (that also linked to the PDPs). Impact on product visits and sales was measured.

In this experiment, the annual plan was standardized and framed in a monthly price context (during the iOS signup flow). This made the annual plan more comparable to the monthly plan price. Impact on overall sales and annual plan sales was measured.

In this experiment, a simple Amazon badge was added on a product page. The translated (Google) language read: "Since we founded snocks, our customers have always been our focus - we are constantly trying to develop further. That's why we're extremely proud that Amazon attracted attention and that they named us Sales Partner of the Year in 2019."

In this experiment from Conversionrate.store, a 14 day money back guarantee was added to a shopping cart of a lingerie online store. Secondary text further elaborated this with the following copy "Free returns if size doesn’t match". Impact on transactions was measured.