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Test #158 on
Kenhub.com
by
Niels Hapke
Mar 11, 2018
Desktop
Mobile
Checkout
Niels Hapke Tested Pattern #63: Trust Seals In Test #158 On Kenhub.com
Test #159 on
Swimsuitsforall.com
by
Devesh Khanal
Mar 11, 2018
Desktop
Checkout
Devesh Khanal Tested Pattern #63: Trust Seals In Test #159 On Swimsuitsforall.com
Test #157 on
Bobandlush.com
by
Viljo Vabrit
Mar 06, 2018
Desktop
Product
Viljo Vabrit Tested Pattern #62: Urgent Next Day Delivery In Test #157 On Bobandlush.com
Hypothesis - Urgency leads to higher conversions as people have less time to think and will instead follow their impulse to complete the purchase now rather than later.
The Treatment - From Monday to Friday, before 4 PM, we added the urgency message “Free next business day delivery if you order before 4 PM (UK)”. We placed the urgency message just below the product name ensuring that it fell into the reading pattern of all visitors interested in the products. To ensure the treatment was only shown at the right time and for the right people we added a condition: MON, TUE, WED, THU, FRI before 4 PM; UK IP.
Test #152 on
Reverb.com
by
Nicholas Evans
Feb 13, 2018
Desktop
Mobile
Product
Nicholas Evans Tested Pattern #15: Bulleted Reassurances In Test #152 On Reverb.com
Test #151 on
Mamaearth.ca
by
Michael Bernstein
Feb 08, 2018
Desktop
Checkout
Michael Bernstein Tested Pattern #45: Benefit Bar In Test #151 On Mamaearth.ca
Test #150 on
Normanrecords.com
by
Nathon Raine
Feb 07, 2018
Desktop
Home & Landing
Nathon Raine Tested Pattern #45: Benefit Bar In Test #150 On Normanrecords.com
Test #147 on
Reverb.com
by
Nicholas Evans
Jan 25, 2018
Desktop
Mobile
Product
Nicholas Evans Tested Pattern #20: Canned Response In Test #147 On Reverb.com
Test #145 on
Normanrecords.com
by
Nathon Raine
Jan 18, 2018
Desktop
Checkout
Nathon Raine Tested Pattern #1: Remove Coupon Fields In Test #145 On Normanrecords.com
In this test the coupon field was replaced with a small link that would bring the field back if needed. This is a more suble approach than just completely removing the coupon field. It still allows for the use of coupon fields by those customers which are truly searching for a way to enter their aquired codes.
Test #144 on
Examine.com
by
Martin Wong
Jan 14, 2018
Desktop
Mobile
Product
Martin Wong Tested Pattern #27: More For Less Headline In Test #144 On Examine.com
Test #139 on
Examine.com
by
Martin Wong
Jan 04, 2018
Desktop
Pricing
Martin Wong Tested Pattern #51: Shortcut Buttons In Test #139 On Examine.com
In this test an additional "Purchase" button was shown along side a "Learn More" button. The "Purchase" button went straight to checkout, whereas the "Learn More" button went to a product overview page.
Test #138 on
Trydesignlab.com
by
Daniel Shapiro
Dec 22, 2017
Desktop
Mobile
Checkout
Daniel Shapiro Tested Pattern #42: Countdown Timer In Test #138 On Trydesignlab.com
This test was run on a 3 step checkout process. The first screen was asking for contact information, and the second screen asked for credit card details. The change was shown on both first two steps as shown on the image below.
Test #137 on
Trydesignlab.com
by
Daniel Shapiro
Dec 22, 2017
Desktop
Mobile
Checkout
Daniel Shapiro Tested Pattern #46: Pay Later In Test #137 On Trydesignlab.com
This test was run on a 3 step checkout process. The first screen was asking for contact information, and the second screen asked for credit card details. The change was shown on both first two steps as shown on the image below.
Test #136 on
Missetam.nl
by
Marlies Wilms Floet
Dec 18, 2017
Desktop
Product
Marlies Wilms Floet Tested Pattern #42: Countdown Timer In Test #136 On Missetam.nl
De Nieuwe Zaak (a Dutch ecommerce agency) tested a countdown timer on an ecommerce site. The variation showed how many hours and minutes were left in order to be eligible for next day delivery. The variation beat the control which did not have this element of urgency.
Test #134 on
Kenhub.com
by
Niels Hapke
Dec 14, 2017
Desktop
Product
Niels Hapke Tested Pattern #41: Sticky Call To Action In Test #134 On Kenhub.com
In this beautiful test, the key change was the introduction of a larger call to action linking to a premium / upgrade screen. The call to action was placed on the left sidebar which was floating. This is a great example of providing visibility to important elements by making them persistent.
Test #130 on
Kenhub.com
by
Niels Hapke
Dec 07, 2017
Desktop
Pricing
Niels Hapke Tested Pattern #17: Least Or Most Expensive First In Test #130 On Kenhub.com
In this experiment, the plans were sorted by the most expensive first, left to right (variation).
Test #117 on
Ssdnodes.com
by
Matt Connor
Oct 02, 2017
Desktop
Shopping Cart
Matt Connor Tested Pattern #21: What It's Worth In Test #117 On Ssdnodes.com
Test #93 on
Examine.com
by
Martin Wong
Aug 01, 2017
Desktop
Home & Landing
Martin Wong Tested Pattern #29: Surfaced Content In Test #93 On Examine.com
Test #89 on
Ssdnodes.com
by
Matt Connor
Jun 01, 2017
Desktop
Mobile
Checkout
Matt Connor Tested Pattern #4: Testimonials In Test #89 On Ssdnodes.com
Test #106 on
Examine.com
by
Martin Wong
May 23, 2017
Desktop
Product
Martin Wong Tested Pattern #15: Bulleted Reassurances In Test #106 On Examine.com
Three reassurances were added underneath each purchase button: Lifetime Updates, Works On All Devices and Money-Back Guarantee.
Test #107 on
Examine.com
by
Martin Wong
May 22, 2017
Desktop
Product
Martin Wong Tested Pattern #14: Exposed Menu Options In Test #107 On Examine.com
