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Test #360 on by Jakub Linowski Jun 16, 2021 Desktop Product
Jakub Linowski Tested Pattern #60: Repeated Bottom Call To Action In Test #360
In this experiment, a comparison chart with various purchasing options was appended at the bottom of a product page.
Test #359 on Snocks.com by Samuel Hess Jun 11, 2021 Desktop Mobile Product
Samuel Hess Tested Pattern #43: Long Titles In Test #359 On Snocks.com
In this experiment, product titles were extended with descriptive copy. Instead of just showing the product name, "with organic cotton" was appended on product and category/listing pages. Impact to adds to cart and sales was measured.
Test #358 on Preply.com by Gleb Hodorovskiy Jun 03, 2021 Desktop Home & Landing
Gleb Hodorovskiy Tested Pattern #58: Full Height False Bottom In Test #358 On Preply.com
In this experiment, the header section of the homepage drastically focused around the call to action. This was done by removing elements and forcing a false bottom.
Test #356 on Mvideo.ru by Andrey Andreev May 29, 2021 Desktop Mobile Home & Landing
Andrey Andreev Tested Pattern #79: Single Or Multiple Triggers In Test #356 On Mvideo.ru
In this experiment, popular search terms were added at the bottom of a long e-commerce homepage. Hence, the variation showed additional search triggers that lead to results pages. (Translated from Russian using Google Translate)
Test #355 on by Jakub Linowski May 28, 2021 Desktop Mobile Home & Landing
Jakub Linowski Tested Pattern #79: Single Or Multiple Triggers In Test #355
In this experiment, an extra product choice was added to the header of a homepage. Instead of only highlighting a set of four specific products, the option to build custom variety one, was added.
Test #354 on Mvideo.ru by Andrey Andreev May 25, 2021 Desktop Mobile Product
Andrey Andreev Tested Pattern #69: Autodiscounting In Test #354 On Mvideo.ru
In this experiment, the discounted price was shown along with an active promotion. The control only showed that the relative -8% discount was present with the pre-discounted price.
Test #78 on Mvideo.ru by Andrey Andreev May 06, 2021 Desktop Mobile Listing
Andrey Andreev Tested Pattern #90: Out Of Stock Or In Stock Products In Test #78 On Mvideo.ru
In this experiment, products which were out of stock were removed from listing pages and replaced with in stock ones (not visible in the screenshot).
Test #349 on Backstage.com by Stanley Zuo Apr 27, 2021 Mobile Global
Stanley Zuo Tested Pattern #49: Above The Fold Call To Action In Test #349 On Backstage.com
In this experiment, a simple "Join Now" button was added inside an expanded mobile navigation menu. Clicking the button would start a multiple step membership subscription process. Impact on subscription starts and final sales were tracked.
Test #347 on by Jakub Linowski Apr 07, 2021 Desktop Mobile Home & Landing
Jakub Linowski Tested Pattern #26: Cart Reminder And Recently Viewed In Test #347
In this experiment, when customers viewed a product and returned to the homepage, they would then see the most recently viewed one - a delicate nudge. The experiment ran with full traffic and impact on sales was measured.
Test #346 on by Stanley Zuo Mar 30, 2021 Desktop Mobile Home & Landing
Stanley Zuo Tested Pattern #117: Company Logos In Test #346
In this homepage experiment, company logos were added to the homepage. These were example clients or companies that Backstage works with and offers casting (job) listing from. Impact on the registration flow and membership checkouts was measured.
Test #343 on Snocks.com by Samuel Hess Mar 12, 2021 Desktop Mobile Product
Samuel Hess Tested Pattern #122: Zigzag Layout In Test #343 On Snocks.com
In this experiment, the content on a product page was reorganized into a zigzagging (alternating layout) along with reinforcing photos. Impact on adds-to-cart and total sales was measured.
Test #344 on by Jakub Linowski Mar 11, 2021 Desktop Checkout
Jakub Linowski Tested Pattern #108: Frequently Asked Questions In Test #344
Three common delivery questions were answered at the bottom of a checkout page.
Test #340 on by Jakub Linowski Feb 25, 2021 Desktop Checkout
Jakub Linowski Tested Pattern #114: Less Or More Visible Prices In Test #340
In this experiment, the variation added a second total price at the bottom of the checkout screen just above the checkout button. The impact on sales was measured.
Test #336 on Backstage.com by Stanley Zuo Jan 28, 2021 Desktop Mobile Listing
Stanley Zuo Tested Pattern #51: Shortcut Buttons In Test #336 On Backstage.com
In this experiment, a listing page was expanded to show two actions (apply and view details) instead of a single one (view details only). This variation enabled users with a shortcut action to apply for roles one step earlier (and start membership flows for new users).
Test #337 on Backstage.com by Stanley Zuo Jan 28, 2021 Desktop Mobile Listing
Stanley Zuo Tested Pattern #51: Shortcut Buttons In Test #337 On Backstage.com
In this experiment, a listing page was expanded to show two actions (apply and view details) instead of a single one (view details only). In the variant, the "view detail" links were replaced with "apply links" starting a job application (and membership flows) sooner.
Test #335 on by Jakub Linowski Jan 27, 2021 Desktop Mobile Home & Landing
Jakub Linowski Tested Pattern #32: Condensed List In Test #335
The variation here has more condensed product tiles being shown on a homepage. Two pieces of information were removed: product descriptions and past selections. Impact on product page visits and total sales was measured.
Test #331 on by Jakub Linowski Dec 30, 2020 Desktop Mobile Product
Jakub Linowski Tested Pattern #121: Free Shipping In Test #331
In this little experiment, an extra "Free Shipping" message was added on a product page. It's prominence was increased by using white copy on a darker blue background. Impact on adds-to-cart and total sales was measured.
Test #332 on by Jakub Linowski Dec 30, 2020 Desktop Mobile Product
Jakub Linowski Tested Pattern #121: Free Shipping In Test #332
In this experiment, an extra "Free Shipping" message was added on a product page - at the top of the buy box with an add-to-cart call to action. It's prominence was increased by using white copy on a darker blue background. Impact on adds-to-cart and total sales was measured.
Test #329 on Snocks.com by Samuel Hess Dec 23, 2020 Mobile Home & Landing
Samuel Hess Tested Pattern #14: Exposed Menu Options In Test #329 On Snocks.com
In this homepage experiment, a series of product categories were shown more visible near the top of the screen (instead of only being shown inside the hamburger menu). They linked up to corresponding listing pages with such items as: gifts, short socks, long socks, and underwear. Impact on adds-to-cart and total sales was measured.
Test #325 on Snocks.com by Samuel Hess Nov 24, 2020 Desktop Global
Samuel Hess Tested Pattern #45: Benefit Bar In Test #325 On Snocks.com
In this experiment, a set of reassurances and reviews were added in the header of this ecommerce website. Translating from German, these read: "Anti Hole Guarantee", "Free Shipping" and "X Ratings out of Y Reviews".