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Test #496 on Livefresh.de by Pascal Dietz   Oct 03, 2023 Desktop Mobile Product

Pascal Dietz Tested Pattern #43: Long Titles In Test #496 On Livefresh.de

In this product detail page experiment a simple subheadline was appended to a new product. The tagline read "Lose weight sustainably and healthily." (Google translated from German "Nachhaltig und gesund Gewicht verlieren."). Impact on sales and revenue was measured.

Test #495 on Formelskin.de by Alexander Krieger   Sep 25, 2023 Mobile Signup

Alexander Krieger Tested Pattern #9: Multiple Steps In Test #495 On Formelskin.de

In this experiment two sections of a form on a single page (control) were broken out into 2 separate steps (variation). The two sections included personal details and shipping information. This step appeared after having received a product recommendation when filling out a questionnaire for a skin care product. Impact on next step progression and purchases was measured.

Test #494 on Online.Metro-cc.ru by Andrey Andreev   Sep 20, 2023 Desktop Mobile Home & Landing

Andrey Andreev Tested Pattern #26: Cart Reminder And Recently Viewed In Test #494 On Online.Metro-cc.ru

In this experiment, recently purchased products were appended at the top of the homepage. The test ran for loggedin users only. Impact on add-to-cart, sales and revenue was measured.

Test #493 on by Jakub Linowski   Sep 19, 2023 Desktop Mobile Product

Jakub Linowski Tested Pattern #69: Autodiscounting In Test #493

This experiment was technically a larger multi-change one that ran on product detail pages. The control showed an automatically applied coupon (for people opening up targeted emails with the discount). The variation attempted to make this better with the following changes:

  1. The discount message shifted closer towards the price / product selection (above the buy box)
  2. Removal of sale discount amounts and messages tied to longer durations (6 and 12 month duration)
  3. Reinforcing that the actual discount will be calculated further on checkout

Test #492 on Formelskin.de by Alexander Krieger   Sep 15, 2023 Mobile Signup

Alexander Krieger Tested Pattern #131: Authority In Test #492 On Formelskin.de

This experiment was a retest of a previously tested test 491. Simiarly, a photo of the real doctor behind a skin care product was shown throughout a signup / questionnaire flow in the variation. 

Test #491 on Formelskin.de by Alexander Krieger   Sep 08, 2023 Mobile Signup

Alexander Krieger Tested Pattern #131: Authority In Test #491 On Formelskin.de

In this experiment, a photo of the real doctor behind a skin care product was shown throughout a signup / questionnaire flow. In the control version, the photo with introduction was only shown on the first screen. In the variation, the photo appeared on the first and all other screens - reinforcing expertise, authority and the idea of a consultation. Impact on signups and purchases was measured.

Test #490 on by Jakub Linowski   Aug 17, 2023 Desktop Mobile

Jakub Linowski Tested Pattern #9: Multiple Steps In Test #490

In this experiment, a section dedicated to choosing gift messages was taken out and separated into its own individial step. The change happened on the first step of a checkout flow and increased the flow by an additional step. Impact on checkouts and total sales was measured.

Test #489 on by Jakub Linowski   Aug 14, 2023 Desktop Mobile Product

Jakub Linowski Tested Pattern #78: Tags, Badges And Structured Information In Test #489

In this experiment, the size of a saving amount badge was enlarged. Instead of typical badge, the variation stretched the height of the saving information to the full height of the duration selector. The font size was also increased. Impact on overall sales was measured.

Test #488 on Metro-cc.ru by Andrey Andreev   Aug 11, 2023 Mobile Product

Andrey Andreev Tested Pattern #4: Testimonials In Test #488 On Metro-cc.ru

In this experiment, customer reviews were shown on product detail pages. Impact on adds to cart and sales was measured.

Test #486 on Livefresh.de by Pascal Dietz   Aug 03, 2023 Mobile Product

Pascal Dietz Tested Pattern #78: Tags, Badges And Structured Information In Test #486 On Livefresh.de

Does a "Bestseller" badge increase sales? This experiment tested exactly this by adding a visible badge on a juice cleansing product detail page.

Test #485 on Livefresh.de by Pascal Dietz   Jul 27, 2023 Mobile Product

Pascal Dietz Tested Pattern #131: Authority In Test #485 On Livefresh.de

In this experiment a juice cleanse product (developed by Dr. Ulrike Fischer) was supported with statements and visuals to reinforce her as a doctor and an authority figure. The control only referenced the product itself. Google translations include:

A) Headline: "Reset your body with a juice cleanse"

B) Headline: "The juice cleanse with a scientific basis" 

B) Listed out specific vitamins and supplements.

B) Added Subheadline: "Developed by Dr. Ulrike Fischer, who holds a doctorate in nutritional science" 

Test #484 on Snocks.com by Melina Hess   Jul 21, 2023 Desktop Mobile Product

Melina Hess Tested Pattern #80: Persistent Filters In Test #484 On Snocks.com

In this experiment, the variation remembered and prefilled user's size choices for the duration of the session. The control version always started with a fixed product size value (ex: XS). The variation prefilled them between products or screen refreshes. Impact on sales was measured.

Test #483 on Menufy.com by Aleksandr Elesev   Jul 17, 2023 Desktop Checkout

Aleksandr Elesev Tested Pattern #124: Confirmed Selection In Test #483 On Menufy.com

In this experiment, a thanking confirmation message was appended at the top of the checkout screen of a local food delivery service. Impact on completed transactions was measured.

Test #481 on Backstage.com by Stanley Zuo   Jul 14, 2023 Desktop Mobile Checkout

Stanley Zuo Tested Pattern #15: Bulleted Reassurances In Test #481 On Backstage.com

In this experiment, selling points and benefits of a subscription were placed as bullets at the top of a checkout page. The benefits highlighted things such as: unlimited applications, access to vetted jobs and the ability to cancel anytime. Impact on sales was measured.

Test #482 on by Jakub Linowski   Jul 13, 2023 Desktop Mobile Checkout

Jakub Linowski Tested Pattern #124: Confirmed Selection In Test #482

In this experiment, the choice of adding a product to cart was confirmed with a further positive message in the header of the next step (on the add to cart page). Once users left the product detail page, instead of simply stating the product name, the title was rephrased as "Product [X] Makes a Great Gift. They'll Love It!". I view this as a higher "intensity" experiment, given that the add-to-cart page was in some way already confirming the choice. Impact on sales was measured.

Test #479 on Aboalarm.de by Daria Kurchinskaia   Jun 15, 2023 Desktop Mobile Checkout

Daria Kurchinskaia Tested Pattern #15: Bulleted Reassurances In Test #479 On Aboalarm.de

In this experiment, a list of benefits were shown for each of the 3 plans on the last step of a contract cancelation service. Benefit items not included in the lower plans were also shown with grayed out styles (and an "x"). Clearly the higher paid plan had all the benefits listed. Impact on transactions was measured. 

Test #480 on Aboalarm.de by Daria Kurchinskaia   Jun 15, 2023 Desktop Mobile Checkout

Daria Kurchinskaia Tested Pattern #15: Bulleted Reassurances In Test #480 On Aboalarm.de

In this experiment, a list of benefits were shown for each of the 3 plans on the last step of a contract cancelation service. The lowest plan only had one benefit, whereas the highest plan had 3. Impact on transactions was measured. 

Test #478 on Estilomma.com by José Álvarez   Jun 14, 2023 Mobile Global

José Álvarez Tested Pattern #130: Visible Or Hidden Offer Pages In Test #478 On Estilomma.com

In this experiment, an offers page was shifted all the way down inside an expanded mobile navigation. The control showed it at the very top. The variation showed it at the bottom. (Note that  the screen shot shows an already scrolled navigation - in the initial view, users would not be able to see the discount page right away, as it required some scrolling). Impact on overall sales was measured.

Test #477 on Snocks.com by Melina Hess   Jun 09, 2023 Mobile Desktop Product

Melina Hess Tested Pattern #95: Clickable Product Previews In Test #477 On Snocks.com

In this experiment, product color swatches were replaced with real product photos. Whereas the control showed the colors as more abstract circles. Impact on sales was measured.

Test #476 on by Devesh Khanal   Jun 08, 2023 Mobile Product

Devesh Khanal Tested Pattern #95: Clickable Product Previews In Test #476

The GrowthRock team ran an experiment on one of their client's product detail pages. Instead of using a scrollbar (for mulitple images), clickable product photo thumbnails were used instead. Impact on sales was measured.