All Latest 618 A/B Tests

In this test 1) a passive hint communicated to users that their data will be saved for 7 days for them to be able to continue their cancellation later and 2) dropped off users were targeted with an email campaign within the first 4 hours after drop off. The reminder email linked users to a shipping page (checkout page) without them requiring to fill out their personal, contract information one more time. 

Upon clicking the Add-To-Cart button, the button label changed to a cheering message which congratulated the user on his choice and ensuring that shipping is free. Translation: "Good choice. Your shipping and returns are free."

In this experiment, the course enrollment start date was moved from step 2 to step 1 of an enrollment / checkout flow. The test was run by Designlab - that offers design courses and education with a strong element of mentorship. Impact on progression to next step and completed transactions were measured.

In this experiment, the complete buy box on a product detail page, floated along as users scrolled through the long screen. The variation made sure the product choice and order now button was always visible. Impact on adds-to-cart and sales was measured.

In this experiment, 3 reassurances were shown at the bottom of cart and checkout pages. The web site was selling health and nutrition products for males and one of the reassurances included "discreet shipping". Impact on sales was measured.

A birthdate field was removed during a signup process for a paid contract cancellation service. Impact on progression (next step) and sales (completed transactions) was measured.

Fluke is an industrial manufacterer of measurement and calibration devices and they ran a test on their Amazon store for a series of their prodcts. Instead of using short product names, they tested longer and more descriptive ones. Impact was measured on sales.

In this experiment, the presence of a discount modal (bigger discount for larger purchases) was tested on home and product pages. The trigger happend after a scroll down, a few second pause, and a mouse scroll up interaction. Impact on sales was measured.

In this experiment, popular product category links were added near the bottom of the homepage of an online grocery store - Metro. Impact on completed sales was measured.

In this experiment, copy was added which communicated that students signing up for a course would receive extra design resources (the lead magnet). This was added in multiple states of the course page. Impact on lead generation and enrollment was measured.

Does adding Google's address auto complete functionality to an address field help with higher form completions? This auto fill feature has been tested in the variation of a contract cancellation funnel. After selecting an auto completed address from a pulldown menu, the following fields were preselected: house number, zip code, city and country (potentially lowering friction?). Impact on successful form completions (contract cancellations) has been measured. Notice how the form also expanded progressively upon selecting the complete address in the variation.  

Should prices be displayed during an editing state on an add-to-cart screen (after adding-to-cart from a product detail page)? In this experiment, club pricing was added and shown in three areas after customers clicked on a small "edit details" links. The control did not have this pricing information (which was only shown on a product detail screen before).

The Volders experimentation team assumed that adding information about how long it might take to get a cancellation confirmation near a CTA Button would result in higher cancellation requests (the paid service being offered).

The variation contained additional copy translated from German to: "Most of our users receive their cancellation confirmation from <vendor> within 14 days by email or letter."

Bottom aligned thumbnails were shifted to the left side on a product image. Doing so, also shifted the product descriptions a little higher. Impact on adds-to-cart and total transactions was measured.

Does linking to a product detail page help? Or should a homepage simply focus on generic lead generation? In this homepage experiment, the presence of a component with a link to a detailed course landing page was tested. Impact on course enrollments was measured.

Here is a very simple experiment where CDN currency copy was appended to prices being shown on a Canadian ecommerce site. Additional copy ("from Canada") was appended to an existing shipping message.  

Here is an experiment with an added "price per pair" in the context of products with multiple items (packs).A high contrast badge-like copy was appended underneath the price which translates to "only $X per item". Impact on sales was measured.

In this experiment, the pricing of three software plans was consistently framed into a more comparable monthly context. Whereas the control version only showed the total prices for each plan, the variation showed both the total and monthly prices. Impact on sales was measured. 

In this experiment, the annual plan was preselected instead of starting off unselected in the control. Impact on two metrics was measured: any plan and annual plan purchases.

In this experiment, an urgency related message with a dynamic countdown timer was added on the final checkout screen. Impact on sales was measured.