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Only Significant A/B Tests

Only show the highest quality tests with a p-value < 0.05

Become a member to unlock the abiltiy to see the highest impact a/b tests. Being able to see the actual test results and sort by impact allows growth and experimentation teams to take action on the biggest gains first

Test #204 on Kenhub.com by Niels Hapke Oct 11, 2018 Desktop Mobile Global

Niels Hapke Tested Pattern #85: Benefit Button In Test #204 On Kenhub.com

In the variation, the "Help" section was reworded to "How to study".

Test #203 on Driving-tests.org by Andrei Zakhareuski Oct 10, 2018 Desktop Global

Andrei Zakhareuski Tested Pattern #85: Benefit Button In Test #203 On Driving-tests.org

In the variation, the button label "Upgrade To Premium" was changed to one with a clearer benefit of "Pass The First Time".

Test #202 on Kenhub.com by Niels Hapke Oct 01, 2018 Desktop Mobile Checkout

Niels Hapke Tested Pattern #13: Centered Forms & Buttons In Test #202 On Kenhub.com

In this experiment, the form layout was adjusted by shifting the side benefits further down below the form.

Test #201 on by Ben Labay Sep 19, 2018 Desktop Mobile Thank You

Ben Labay Tested Pattern #7: Social Counts In Test #201

In this test the upsell modal had an added text box with number of people that day who took the offer. The test hypothesis was that social proof will add motivation to take an action and the offer.

Test #200 on Trydesignlab.com by Will Anderson Sep 14, 2018 Desktop Mobile Home & Landing

Will Anderson Tested Pattern #52: How It Works In Test #200 On Trydesignlab.com

In this experiment, a "How It Works" content section was removed.

Test #197 on Reverb.com by Nicholas Evans Sep 04, 2018 Desktop Product

Nicholas Evans Tested Pattern #4: Testimonials In Test #197 On Reverb.com

In the variation, customer reviews were exposed from a less visible tab view.

Test #192 on Refactoring.guru by Alexander Shvets Aug 07, 2018 Desktop Mobile Product

Alexander Shvets Tested Pattern #4: Testimonials In Test #192 On Refactoring.guru

In this experiment, a number of customer reviews were added at the middle of a product page.

Test #190 on Diamondcandles.com by Peep Laja Jul 26, 2018 Mobile Global

Peep Laja Tested Pattern #2: Icon Labels In Test #190 On Diamondcandles.com

This test has explored numerous hamburger menu variations and has been covered in detail over at https://conversionxl.com/blog/testing-hamburger-icon-revenue/ - Thanks Peep Laja for sharing. Here we reported on a consistent increase in both menu clicks and sales.

Test #191 on Diamondcandles.com by Peep Laja Jul 26, 2018 Mobile Global

Peep Laja Tested Pattern #2: Icon Labels In Test #191 On Diamondcandles.com

Test #187 on Trydesignlab.com by Will Anderson Jul 09, 2018 Desktop Mobile Product

Will Anderson Tested Pattern #71: Personalized Next Step In Test #187 On Trydesignlab.com

In this experiment, a lead form (with a syllabus) would transform into the next application step of "enrolling" after being submitted. More so, this surfacing of the next enrollment step was personalized and shown for users that also returned to the web site in future visits.

Test #186 on by Devesh Khanal Jul 02, 2018 Mobile Home & Landing

Devesh Khanal Tested Pattern #14: Exposed Menu Options In Test #186

In this experiment, additional product categories were added at the top of the navigation.

Test #180 on Radhabeauty.com by Viljo Vabrit Jun 03, 2018 Mobile Global

Viljo Vabrit Tested Pattern #45: Benefit Bar In Test #180 On Radhabeauty.com

Test #178 on by Devesh Khanal May 17, 2018 Desktop Product

Devesh Khanal Tested Pattern #66: Complementary Upsell In Test #178

Test #176 on Kenhub.com by Niels Hapke May 16, 2018 Desktop Mobile Checkout

Niels Hapke Tested Pattern #4: Testimonials In Test #176 On Kenhub.com

In this experiment, testimonials were added on a checkout screen.

Test #174 on Examine.com by Martin Wong May 13, 2018 Desktop Mobile Checkout

Martin Wong Tested Pattern #67: Currency & Taxes In Test #174 On Examine.com

Test #170 on Goodui.org by Jakub Linowski Apr 24, 2018 Desktop Mobile Home & Landing

Jakub Linowski Tested Pattern #49: Above The Fold Call To Action In Test #170 On Goodui.org

Test #167 on Lovehoney.co.uk by Matthew Curry Apr 10, 2018 Desktop Product

Matthew Curry Tested Pattern #69: Autodiscounting In Test #167 On Lovehoney.co.uk

The idea is that, if the customer has an active discount code for that session (either by landing on a particular page, or entering a code somewhere), instead of just showing the discount in the basket, we show it further (earlier) up the funnel and automatically discount on the product page.

The effectiveness of this depends on the discount level, I've tested it at 30% and 50%.

With a 50% Discount:
Add to Cart rate +33%
Sales rate + 24%

With a 30% Discount:
Add to Cart rate +11.6%
Sales rate + 10.2%

Test #166 on Olark.com by Sunir Shah Apr 05, 2018 Desktop Mobile Home & Landing

Sunir Shah Tested Pattern #12: Payment First In Test #166 On Olark.com

Olark's homepage was directing users towards a free forever trial - with followup nudges to upgrade some days later. The variation B of the experiment tested a more aggressive push to a pricing page page - with options to select a paid plan, as well as provide a credit card (getting the payment conversation out of the way sooner).

Test #164 on Examine.com by Martin Wong Apr 04, 2018 Desktop Mobile Thank You

Martin Wong Tested Pattern #50: Autoplay Video In Test #164 On Examine.com

In this test, the variation autoplayed the video (with sound). The thank you page offered a discount on a cross-sell product - The Supplement Goal Reference. The video first communicate a sincere thank you, followed by the product cross-sell.

Test #163 on Lovehoney.co.uk by Matthew Curry Mar 27, 2018 Mobile Desktop Product