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Test #117 on
Ssdnodes.com
by
Matt Connor
Oct 02, 2017
Desktop
Shopping Cart
Matt Connor Tested Pattern #21: What It's Worth In Test #117 On Ssdnodes.com
Test #93 on
Examine.com
by
Martin Wong
Aug 01, 2017
Desktop
Home & Landing
Martin Wong Tested Pattern #29: Surfaced Content In Test #93 On Examine.com
Test #89 on
Ssdnodes.com
by
Matt Connor
Jun 01, 2017
Desktop
Mobile
Checkout
Matt Connor Tested Pattern #4: Testimonials In Test #89 On Ssdnodes.com
Test #106 on
Examine.com
by
Martin Wong
May 23, 2017
Desktop
Product
Martin Wong Tested Pattern #15: Bulleted Reassurances In Test #106 On Examine.com
Three reassurances were added underneath each purchase button: Lifetime Updates, Works On All Devices and Money-Back Guarantee.
Test #107 on
Examine.com
by
Martin Wong
May 22, 2017
Desktop
Product
Martin Wong Tested Pattern #14: Exposed Menu Options In Test #107 On Examine.com
Test #83 on
Onlinefaxes.com
by
Jaymie Friesen
Mar 02, 2017
Desktop
Home & Landing
Jaymie Friesen Tested Pattern #4: Testimonials In Test #83 On Onlinefaxes.com
Test #84 on
Onlinefaxes.com
by
Jaymie Friesen
Mar 02, 2017
Desktop
Mobile
Home & Landing
Jaymie Friesen Tested Pattern #7: Social Counts In Test #84 On Onlinefaxes.com
Test #79 on
by
Chris Goward
Jan 10, 2017
Desktop
Product
Chris Goward Tested Pattern #15: Bulleted Reassurances In Test #79
Test #66 on
Telestream.net
by
Chris Goward
Nov 01, 2016
Shopping Cart
Chris Goward Tested Pattern #9: Multiple Steps In Test #66 On Telestream.net
Telestream specializes in software that make it possible to get video content to any audience regardless of how it is created, distributed, or viewed. Telestream’s customer acquisition strategy is centered around driving traffic to their website to trial, or to purchase from their online store. Shoppers can buy software online, download it right away, and immediately start using it. The variation was designed with the same information as the control except spread across 4 steps (instead of 3). The rationale was that each step would be shorter and less overwhelming for the user.
Test #70 on
Uptowork.com
by
Kuba Koziej
Nov 01, 2016
Desktop
Pricing
Kuba Koziej Tested Pattern #17: Least Or Most Expensive First In Test #70 On Uptowork.com
This test simply ordered the pricing plans from highest to most expensive. Overall sales decreased by an insignificant -1% with a possible +14% increase to the most expensive plan. The net effect was an insignificant 0.9% increase the the premium plans.
Test #51 on
Menufy.com
by
Aleksandr Elesev
Oct 20, 2016
Desktop
Mobile
Checkout
Aleksandr Elesev Tested Pattern #63: Trust Seals In Test #51 On Menufy.com
Test #48 on
Adoramapix.com
by
Herman Klein
Oct 01, 2016
Product
Herman Klein Tested Pattern #4: Testimonials In Test #48 On Adoramapix.com
Test #57 on
by
Jakub Linowski
Jul 07, 2016
Desktop
Checkout
Jakub Linowski Tested Pattern #66: Complementary Upsell In Test #57
Test #47 on
Adoramapix.com
by
Herman Klein
Jun 09, 2016
Desktop
Shopping Cart
Herman Klein Tested Pattern #4: Testimonials In Test #47 On Adoramapix.com
Test #42 on
Adoramapix.com
by
Herman Klein
May 11, 2016
Shopping Cart
Herman Klein Tested Pattern #1: Remove Coupon Fields In Test #42 On Adoramapix.com
Test #37 on
Onlinefaxes.com
by
Jaymie Friesen
Apr 09, 2016
Desktop
Mobile
Home & Landing
Jaymie Friesen Tested Pattern #27: More For Less Headline In Test #37 On Onlinefaxes.com
Test #35 on
by
Someone
Apr 01, 2016
Desktop
Mobile
Home & Landing
Someone Tested Pattern #26: Cart Reminder And Recently Viewed In Test #35
Test #27 on
Adoramapix.com
by
Herman Klein
Mar 01, 2016
Desktop
Mobile
Product
Herman Klein Tested Pattern #11: Gradual Reassurance In Test #27 On Adoramapix.com
Test #2 on
Wpallimport.com
by
Louis Reingold
Jan 01, 2016
Desktop
Pricing
Louis Reingold Tested Pattern #21: What It's Worth In Test #2 On Wpallimport.com
Test #12 on
Covenanteyes.com
by
Nicole Morris
Dec 01, 2015
Desktop
Mobile
Home & Landing
Nicole Morris Tested Pattern #29: Surfaced Content In Test #12 On Covenanteyes.com
In the B variation, 3 blog posts were referenced at the bottom of the homepage. Each of the blog post articles also contained strong copy to present the problem the service was helping customers with (porn addition) - along with clear calls to start a subscription (the primary metric).