All Latest 645 A/B Tests
Test #186
by 
Devesh Khanal
Jul 02, 2018
Mobile
Home & Landing
X.X%
Sales
Devesh Tested Pattern #14: Exposed Menu Options
In this experiment, additional product categories were added at the top of the navigation.
Which A Or B Actually Wins? Find Out Before You Test.
Members see every test result — the winners, the flat ones, and the losers — along with exact effects and sample sizes. Use it to estimate your tests and prioritize by probability, not gut feel. Start every experiment with the odds on your side.
Test #180
on Radhabeauty.com
by 
Viljo Vabrit
Jun 03, 2018
Mobile
Global
X.X%
Sales
Viljo Tested Pattern #45: Benefit Bar On Radhabeauty.com
Test #178
by Devesh Khanal
May 17, 2018
Desktop
Product
X.X%
Sales
Devesh Tested Pattern #66: Complementary Upsell
Test #176
on Kenhub.com
by 
Niels Hapke
May 16, 2018
Desktop
Mobile
Checkout
X.X%
Sales
Niels Tested Pattern #4: Testimonials On Kenhub.com
In this experiment, testimonials were added on a checkout screen.
Test #174
on Examine.com
by 
Martin Wong
May 13, 2018
Desktop
Mobile
Checkout
X.X%
Sales
Martin Tested Pattern #67: Currency & Taxes On Examine.com
Test #170
on Goodui.org
by 
Jakub Linowski
Apr 24, 2018
Desktop
Mobile
Home & Landing
X.X%
Sales
Jakub Tested Pattern #49: Above The Fold Call To Action On Goodui.org
Test #167
on Lovehoney.co.uk
by 
Matthew Curry
Apr 10, 2018
Desktop
Product
X.X%
Sales
Matthew Tested Pattern #69: Autodiscounting On Lovehoney.co.uk
The idea is that, if the customer has an active discount code for that session (either by landing on a particular page, or entering a code somewhere), instead of just showing the discount in the basket, we show it further (earlier) up the funnel and automatically discount on the product page.
The effectiveness of this depends on the discount level, I've tested it at 30% and 50%.
With a 50% Discount:
Add to Cart rate +33%
Sales rate + 24%
With a 30% Discount:
Add to Cart rate +11.6%
Sales rate + 10.2%
Test #166
on Olark.com
by 
Sunir Shah
Apr 05, 2018
Desktop
Mobile
Home & Landing
X.X%
Sales
Sunir Tested Pattern #12: Payment First On Olark.com
Olark's homepage was directing users towards a free forever trial - with followup nudges to upgrade some days later. The variation B of the experiment tested a more aggressive push to a pricing page page - with options to select a paid plan, as well as provide a credit card (getting the payment conversation out of the way sooner).
Test #164
on Examine.com
by Martin Wong
Apr 04, 2018
Desktop
Mobile
Thank You
X.X%
Sales
Martin Tested Pattern #50: Autoplay Video On Examine.com
In this test, the variation autoplayed the video (with sound). The thank you page offered a discount on a cross-sell product - The Supplement Goal Reference. The video first communicate a sincere thank you, followed by the product cross-sell.
Test #163
on Lovehoney.co.uk
by Matthew Curry
Mar 27, 2018
Mobile
Desktop
Product
X.X%
Sales
Matthew Tested Pattern #62: Urgent Next Day Delivery On Lovehoney.co.uk
Test #162
on Bullymax.com
by Viljo Vabrit
Mar 20, 2018
Desktop
Home & Landing
X.X%
Sales
Viljo Tested Pattern #68: Welcome Discount On Bullymax.com
Test #160
on Examine.com
by Martin Wong
Mar 15, 2018
Desktop
Mobile
Product
X.X%
Sales
Martin Tested Pattern #49: Above The Fold Call To Action On Examine.com
Test #159
on Swimsuitsforall.com
by Devesh Khanal
Mar 11, 2018
Desktop
Checkout
X.X%
Sales
Devesh Tested Pattern #63: Trust Seals On Swimsuitsforall.com
Test #158
on Kenhub.com
by Niels Hapke
Mar 11, 2018
Desktop
Mobile
Checkout
X.X%
Sales
Niels Tested Pattern #63: Trust Seals On Kenhub.com
Test #157
on Bobandlush.com
by Viljo Vabrit
Mar 06, 2018
Desktop
Product
X.X%
Sales
Viljo Tested Pattern #62: Urgent Next Day Delivery On Bobandlush.com
Hypothesis - Urgency leads to higher conversions as people have less time to think and will instead follow their impulse to complete the purchase now rather than later.
The Treatment - From Monday to Friday, before 4 PM, we added the urgency message “Free next business day delivery if you order before 4 PM (UK)”. We placed the urgency message just below the product name ensuring that it fell into the reading pattern of all visitors interested in the products. To ensure the treatment was only shown at the right time and for the right people we added a condition: MON, TUE, WED, THU, FRI before 4 PM; UK IP.
Test #152
on Reverb.com
by 
Nicholas Evans
Feb 13, 2018
Desktop
Mobile
Product
X.X%
Sales
Nicholas Tested Pattern #15: Bulleted Reassurances On Reverb.com
Test #151
on Mamaearth.ca
by 
Michael Bernstein
Feb 08, 2018
Desktop
Checkout
X.X%
Sales
Michael Tested Pattern #45: Benefit Bar On Mamaearth.ca
Test #150
on Normanrecords.com
by 
Nathon Raine
Feb 07, 2018
Desktop
Home & Landing
X.X%
Sales
Nathon Tested Pattern #45: Benefit Bar On Normanrecords.com
Test #147
on Reverb.com
by Nicholas Evans
Jan 25, 2018
Desktop
Mobile
Product
X.X%
Sales
Nicholas Tested Pattern #20: Canned Response On Reverb.com
Test #145
on Normanrecords.com
by Nathon Raine
Jan 18, 2018
Desktop
Checkout
X.X%
Sales
Nathon Tested Pattern #1: Remove Coupon Fields On Normanrecords.com
In this test the coupon field was replaced with a small link that would bring the field back if needed. This is a more suble approach than just completely removing the coupon field. It still allows for the use of coupon fields by those customers which are truly searching for a way to enter their aquired codes.