All Latest 617 A/B Tests

Screen

Device

Metric

Tag

Power of 80%+ for

Only Significant

p-value < 0.05

Test #136 on Missetam.nl by Marlies Wilms Floet Dec 18, 2017 Desktop Product X.X% Sales

Marlies Wilms Tested Pattern #42: Countdown Timer On Missetam.nl

De Nieuwe Zaak (a Dutch ecommerce agency) tested a countdown timer on an ecommerce site. The variation showed how many hours and minutes were left in order to be eligible for next day delivery. The variation beat the control which did not have this element of urgency.

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Test #134 on Kenhub.com by Niels Hapke Dec 14, 2017 Desktop Product X.X% Sales

Niels Tested Pattern #41: Sticky Call To Action On Kenhub.com

In this beautiful test, the key change was the introduction of a larger call to action linking to a premium / upgrade screen. The call to action was placed on the left sidebar which was floating. This is a great example of providing visibility to important elements by making them persistent.

Test #130 on Kenhub.com by Niels Hapke Dec 07, 2017 Desktop Pricing X.X% Sales

Niels Tested Pattern #17: Least Or Most Expensive First On Kenhub.com

In this experiment, the plans were sorted by the most expensive first, left to right (variation).

Test #117 on Ssdnodes.com by Matt Connor Oct 02, 2017 Desktop Shopping Cart X.X% Sales

Matt Tested Pattern #21: What It's Worth On Ssdnodes.com

Test #93 on Examine.com by Martin Wong Aug 01, 2017 Desktop Home & Landing X.X% Sales

Martin Tested Pattern #29: Surfaced Content On Examine.com

Test #89 on Ssdnodes.com by Matt Connor Jun 01, 2017 Desktop Mobile Checkout X.X% Sales

Matt Tested Pattern #4: Testimonials On Ssdnodes.com

Test #106 on Examine.com by Martin Wong May 23, 2017 Desktop Product X.X% Sales

Martin Tested Pattern #15: Bulleted Reassurances On Examine.com

Three reassurances were added underneath each purchase button: Lifetime Updates, Works On All Devices and Money-Back Guarantee.

Test #107 on Examine.com by Martin Wong May 22, 2017 Desktop Product X.X% Sales

Martin Tested Pattern #14: Exposed Menu Options On Examine.com

Test #83 on Onlinefaxes.com by Jaymie Friesen Mar 02, 2017 Desktop Home & Landing X.X% Sales

Jaymie Tested Pattern #4: Testimonials On Onlinefaxes.com

Test #84 on Onlinefaxes.com by Jaymie Friesen Mar 02, 2017 Desktop Mobile Home & Landing X.X% Sales

Jaymie Tested Pattern #7: Social Counts On Onlinefaxes.com

Test #79 on by Chris Goward Jan 10, 2017 Desktop Product X.X% Sales

Chris Tested Pattern #15: Bulleted Reassurances

Test #66 on Telestream.net by Chris Goward Nov 01, 2016 Shopping Cart X.X% Sales

Chris Tested Pattern #9: Multiple Steps On Telestream.net

Telestream specializes in software that make it possible to get video content to any audience regardless of how it is created, distributed, or viewed. Telestream’s customer acquisition strategy is centered around driving traffic to their website to trial, or to purchase from their online store. Shoppers can buy software online, download it right away, and immediately start using it. The variation was designed with the same information as the control except spread across 4 steps (instead of 3). The rationale was that each step would be shorter and less overwhelming for the user.

Test #70 on Uptowork.com by Kuba Koziej Nov 01, 2016 Desktop Pricing X.X% Sales

Kuba Tested Pattern #17: Least Or Most Expensive First On Uptowork.com

This test simply ordered the pricing plans from highest to most expensive. Overall sales decreased by an insignificant -1% with a possible +14% increase to the most expensive plan. The net effect was an insignificant 0.9% increase the the premium plans.

Test #51 on Menufy.com by Aleksandr Elesev Oct 20, 2016 Desktop Mobile Checkout X.X% Sales