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Test #70 on Uptowork.com by Kuba Koziej Nov 01, 2016 Desktop Pricing X.X% Sales

Kuba Tested Pattern #17: Least Or Most Expensive First On Uptowork.com

This test simply ordered the pricing plans from highest to most expensive. Overall sales decreased by an insignificant -1% with a possible +14% increase to the most expensive plan. The net effect was an insignificant 0.9% increase the the premium plans.

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Test #66 on Telestream.net by Chris Goward Nov 01, 2016 Shopping Cart X.X% Sales

Chris Tested Pattern #9: Multiple Steps On Telestream.net

Telestream specializes in software that make it possible to get video content to any audience regardless of how it is created, distributed, or viewed. Telestream’s customer acquisition strategy is centered around driving traffic to their website to trial, or to purchase from their online store. Shoppers can buy software online, download it right away, and immediately start using it. The variation was designed with the same information as the control except spread across 4 steps (instead of 3). The rationale was that each step would be shorter and less overwhelming for the user.

Test #51 on Menufy.com by Aleksandr Elesev Oct 20, 2016 Desktop Mobile Checkout X.X% Sales

Aleksandr Tested Pattern #63: Trust Seals On Menufy.com

Test #48 on Adoramapix.com by Herman Klein Oct 01, 2016 Product X.X% Sales

Herman Tested Pattern #4: Testimonials On Adoramapix.com

Test #57 on by Jakub Linowski Jul 07, 2016 Desktop Checkout X.X% Sales

Jakub Tested Pattern #66: Complementary Upsell

Test #47 on Adoramapix.com by Herman Klein Jun 09, 2016 Desktop Shopping Cart X.X% Sales

Herman Tested Pattern #4: Testimonials On Adoramapix.com

Test #42 on Adoramapix.com by Herman Klein May 11, 2016 Shopping Cart X.X% Sales

Herman Tested Pattern #1: Remove Coupon Fields On Adoramapix.com

Test #37 on Onlinefaxes.com by Jaymie Friesen Apr 09, 2016 Desktop Mobile Home & Landing X.X% Sales

Jaymie Tested Pattern #27: More For Less Headline On Onlinefaxes.com

Test #35 on by Someone Apr 01, 2016 Desktop Mobile Home & Landing X.X% Sales

Someone Tested Pattern #26: Cart Reminder And Recently Viewed

Test #27 on Adoramapix.com by Herman Klein Mar 01, 2016 Desktop Mobile Product X.X% Sales

Herman Tested Pattern #11: Gradual Reassurance On Adoramapix.com

Test #2 on Wpallimport.com by Louis Reingold Jan 01, 2016 Desktop Pricing X.X% Sales

Louis Tested Pattern #21: What It's Worth On Wpallimport.com

Test #12 on Covenanteyes.com by Nicole Morris Dec 01, 2015 Desktop Mobile Home & Landing X.X% Sales

Nicole Tested Pattern #29: Surfaced Content On Covenanteyes.com

In the B variation, 3 blog posts were referenced at the bottom of the homepage. Each of the blog post articles also contained strong copy to present the problem the service was helping customers with (porn addition) - along with clear calls to start a subscription (the primary metric).

Test #53 on by Someone Aug 01, 2015 Desktop Home & Landing X.X% Sales