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Test #363 on
by
Jakub Linowski
Jul 05, 2021
Desktop
Mobile
Product
Jakub Linowski Tested Pattern #30: Authentic Photos In Test #363


In this experiment, six product photos from were added which showed the actual products (including unboxing images).
Test #361 on
Chaosgroup.com
by
Velin Penev
Jun 22, 2021
Desktop
Product
Velin Penev Tested Pattern #49: Above The Fold Call To Action In Test #361 On Chaosgroup.com


In this experiment, a pricing plan selector was shifted from the very bottom of a long product page towards (almost) the top. Impact on any transactions or sales was measured.
Test #360 on
by
Jakub Linowski
Jun 16, 2021
Desktop
Product
Jakub Linowski Tested Pattern #60: Repeated Bottom Call To Action In Test #360


In this experiment, a comparison chart with various purchasing options was appended at the bottom of a product page.
Test #359 on
Snocks.com
by
Samuel Hess
Jun 11, 2021
Desktop
Mobile
Product
Samuel Hess Tested Pattern #43: Long Titles In Test #359 On Snocks.com


In this experiment, product titles were extended with descriptive copy. Instead of just showing the product name, "with organic cotton" was appended on product and category/listing pages. Impact to adds to cart and sales was measured.
Test #358 on
Preply.com
by
Gleb Hodorovskiy
Jun 03, 2021
Desktop
Home & Landing
Gleb Hodorovskiy Tested Pattern #58: Full Height False Bottom In Test #358 On Preply.com


In this experiment, the header section of the homepage drastically focused around the call to action. This was done by removing elements and forcing a false bottom.
Test #356 on
Mvideo.ru
by
Andrey Andreev
May 29, 2021
Desktop
Mobile
Home & Landing
Andrey Andreev Tested Pattern #135: Product Categories In Test #356 On Mvideo.ru


In this experiment, popular search terms were added at the bottom of a long e-commerce homepage. Hence, the variation showed additional search triggers that lead to results pages. (Translated from Russian using Google Translate)
Test #355 on
by
Jakub Linowski
May 28, 2021
Desktop
Mobile
Home & Landing
Jakub Linowski Tested Pattern #79: Product Highlights In Test #355


In this experiment, an extra product choice was added to the header of a homepage. Instead of only highlighting a set of four specific products, the option to build custom variety one, was added.
Test #354 on
Mvideo.ru
by
Andrey Andreev
May 25, 2021
Desktop
Mobile
Product
Andrey Andreev Tested Pattern #69: Autodiscounting In Test #354 On Mvideo.ru


In this experiment, the discounted price was shown along with an active promotion. The control only showed that the relative -8% discount was present with the pre-discounted price.
Test #78 on
Mvideo.ru
by
Andrey Andreev
May 06, 2021
Desktop
Mobile
Listing
Andrey Andreev Tested Pattern #90: Out Of Stock Or In Stock Products In Test #78 On Mvideo.ru


In this experiment, products which were out of stock were removed from listing pages and replaced with in stock ones (not visible in the screenshot).
Test #349 on
Backstage.com
by
Stanley Zuo
Apr 27, 2021
Mobile
Global
Stanley Zuo Tested Pattern #49: Above The Fold Call To Action In Test #349 On Backstage.com


In this experiment, a simple "Join Now" button was added inside an expanded mobile navigation menu. Clicking the button would start a multiple step membership subscription process. Impact on subscription starts and final sales were tracked.
Test #347 on
by
Jakub Linowski
Apr 07, 2021
Desktop
Mobile
Home & Landing
Jakub Linowski Tested Pattern #26: Cart Reminder And Recently Viewed In Test #347


In this experiment, when customers viewed a product and returned to the homepage, they would then see the most recently viewed one - a delicate nudge. The experiment ran with full traffic and impact on sales was measured.
Test #346 on
by
Stanley Zuo
Mar 30, 2021
Desktop
Mobile
Home & Landing
Stanley Zuo Tested Pattern #117: Company Logos In Test #346


In this homepage experiment, company logos were added to the homepage. These were example clients or companies that Backstage works with and offers casting (job) listing from. Impact on the registration flow and membership checkouts was measured.
Test #343 on
Snocks.com
by
Samuel Hess
Mar 12, 2021
Desktop
Mobile
Product
Samuel Hess Tested Pattern #122: Zigzag Layout In Test #343 On Snocks.com


In this experiment, the content on a product page was reorganized into a zigzagging (alternating layout) along with reinforcing photos. Impact on adds-to-cart and total sales was measured.
Test #344 on
by
Jakub Linowski
Mar 11, 2021
Desktop
Checkout
Jakub Linowski Tested Pattern #108: Frequently Asked Questions In Test #344


Three common delivery questions were answered at the bottom of a checkout page.
Test #340 on
by
Jakub Linowski
Feb 25, 2021
Desktop
Checkout
Jakub Linowski Tested Pattern #114: Less Or More Visible Prices In Test #340


In this experiment, the variation added a second total price at the bottom of the checkout screen just above the checkout button. The impact on sales was measured.
Test #336 on
Backstage.com
by
Stanley Zuo
Jan 28, 2021
Desktop
Mobile
Listing
Stanley Zuo Tested Pattern #51: Shortcut Buttons In Test #336 On Backstage.com


In this experiment, a listing page was expanded to show two actions (apply and view details) instead of a single one (view details only). This variation enabled users with a shortcut action to apply for roles one step earlier (and start membership flows for new users).
Test #337 on
Backstage.com
by
Stanley Zuo
Jan 28, 2021
Desktop
Mobile
Listing
Stanley Zuo Tested Pattern #51: Shortcut Buttons In Test #337 On Backstage.com


In this experiment, a listing page was expanded to show two actions (apply and view details) instead of a single one (view details only). In the variant, the "view detail" links were replaced with "apply links" starting a job application (and membership flows) sooner.
Test #335 on
by
Jakub Linowski
Jan 27, 2021
Desktop
Mobile
Home & Landing
Jakub Linowski Tested Pattern #32: Condensed List In Test #335


The variation here has more condensed product tiles being shown on a homepage. Two pieces of information were removed: product descriptions and past selections. Impact on product page visits and total sales was measured.
Test #331 on
by
Jakub Linowski
Dec 30, 2020
Desktop
Mobile
Product
Jakub Linowski Tested Pattern #121: Free Shipping In Test #331


In this little experiment, an extra "Free Shipping" message was added on a product page. It's prominence was increased by using white copy on a darker blue background. Impact on adds-to-cart and total sales was measured.
Test #332 on
by
Jakub Linowski
Dec 30, 2020
Desktop
Mobile
Product
Jakub Linowski Tested Pattern #121: Free Shipping In Test #332


In this experiment, an extra "Free Shipping" message was added on a product page - at the top of the buy box with an add-to-cart call to action. It's prominence was increased by using white copy on a darker blue background. Impact on adds-to-cart and total sales was measured.