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Test #410 on Designlab.com by Daniel Shapiro May 05, 2022 Desktop Mobile Home & Landing
Daniel Shapiro Tested Pattern #29: Surfaced Content In Test #410 On Designlab.com
Does linking to a product detail page help? Or should a homepage simply focus on generic lead generation? In this homepage experiment, the presence of a component with a link to a detailed course landing page was tested. Impact on course enrollments was measured.
Test #408 on by Jakub Linowski Apr 29, 2022 Desktop Mobile Product
Jakub Linowski Tested Pattern #67: Currency & Taxes In Test #408
Here is a very simple experiment where CDN currency copy was appended to prices being shown on a Canadian ecommerce site. Additional copy ("from Canada") was appended to an existing shipping message.
Test #407 on Snocks.com by Melina Hess Apr 22, 2022 Desktop Mobile Product
Melina Hess Tested Pattern #125: Unit Prices In Test #407 On Snocks.com
Here is an experiment with an added "price per pair" in the context of products with multiple items (packs).A high contrast badge-like copy was appended underneath the price which translates to "only $X per item". Impact on sales was measured.
Test #406 on Chaos.com by Velin Penev Apr 12, 2022 Desktop Mobile Product
Velin Penev Tested Pattern #112: Lower Price Frames In Test #406 On Chaos.com
In this experiment, the pricing of three software plans was consistently framed into a more comparable monthly context. Whereas the control version only showed the total prices for each plan, the variation showed both the total and monthly prices. Impact on sales was measured.
Test #405 on Learnwithhomer.com by Stanley Zuo Apr 07, 2022 Mobile Signup
Stanley Zuo Tested Pattern #119: Unselected Or Selected Defaults In Test #405 On Learnwithhomer.com
In this experiment, the annual plan was preselected instead of starting off unselected in the control. Impact on two metrics was measured: any plan and annual plan purchases.
Test #403 on by Jakub Linowski Mar 29, 2022 Desktop Mobile Checkout
Jakub Linowski Tested Pattern #42: Countdown Timer In Test #403
In this experiment, an urgency related message with a dynamic countdown timer was added on the final checkout screen. Impact on sales was measured.
Test #402 on Snocks.com by Melina Hess Mar 25, 2022 Mobile Product
Melina Hess Tested Pattern #103: Money Back Guarantee In Test #402 On Snocks.com
In this experiment on a product screen, a message about quality (from the founders) was reformatted to reinforce the "Anti Hole Guarantee" (in the context of socks). The founders were also made more prominent and their signature added as well. Interestingly, the actual guarantee copy (and its important detail about a 6 month product replacement) was present further down on both the control and variation.
The translation of the new copy (Google Translate) reads:
Since we founded SNOCKS, the quality and comfort of our products have always been our top priority. Why? When we both were still studying, we didn't have the money to buy new socks & underpants every 1-2 months. That's why it was clear to us from the start that we wanted to sell quality products that are also extremely comfortable. And just in case something goes wrong, we have decided to introduce an anti-hole guarantee.
Test #400 on by Herman Klein Mar 06, 2022 Desktop Shopping Cart
Herman Klein Tested Pattern #65: Add More For Free Shipping In Test #400
In this experiment, customers who were not yet eligible for free shipping (with cart amounts under $39) were presented with an encouraging message to add more and earn free shipping. Impact on progression to checkout and sales was measured.
Test #399 on by Jakub Linowski Feb 27, 2022 Desktop Mobile Checkout
Jakub Linowski Tested Pattern #35: Floating Labels In Test #399
In this experiment, top-aligned field labels were tested against floating labels (with labels floating inside the form field itself).
Test #398 on Adoramapix.com by Herman Klein Feb 25, 2022 Desktop Shopping Cart
Herman Klein Tested Pattern #121: Free Shipping In Test #398 On Adoramapix.com
In this experiment, customers were eligible for free shipping (with cart amounts of $39 or more) were presented with an earned free shipping message. The variation also showed the value of the earned free shipping - (for example $10). Impact on progression to checkout and sales was measured.
Test #397 on Snocks.com by Melina Hess Feb 24, 2022 Mobile Product
Melina Hess Tested Pattern #121: Free Shipping In Test #397 On Snocks.com
In this experiment a "Free Shipping & Returns" message was added just below the price information.
Test #395 on by Jakub Linowski Jan 31, 2022 Desktop Mobile Product
Jakub Linowski Tested Pattern #52: How It Works In Test #395
In this experiment, a How It Works section was appended on a product detail page just above product reviews.
Test #394 on Chaos.com by Velin Penev Jan 29, 2022 Desktop Product
Velin Penev Tested Pattern #113: More Or Fewer Plans In Test #394 On Chaos.com
In this experiment, a two plan pricing plan (standalone product with a higher collection set) was tested against a single plan one (only a collection set). Impact on clicks and total sales was measured.
Test #5 on Busyteacher.org by Andrei Zakhareuski Jan 23, 2022 Desktop Mobile Product
Andrei Zakhareuski Tested Pattern #21: What It's Worth In Test #5 On Busyteacher.org
The variation included a simple extention of the headline to include the full dollar worth of a discounted bundle deal.
Test #393 on Snocks.com by Melina Hess Jan 19, 2022 Mobile Shopping Cart
Melina Hess Tested Pattern #1: Remove Coupon Fields In Test #393 On Snocks.com
This experiment replaced a visible coupon field with a dynamic text link that would initially hide the form field. Only after clicking the text link would the coupon form field appear. The translation from German is "Do you have a coupon code? Click here to apply". Impact on completed transactions was measured.
Test #392 on by Jakub Linowski Dec 31, 2021 Desktop Mobile Product
Jakub Linowski Tested Pattern #122: Zigzag Layout In Test #392
In this experiment, paragraph style copy was reorganized into a zig zag layout with key sections being reinforiced with copy-as-image statements. Impact on adds-to-cart and sales was measured.
Test #390 on Snocks.com by Melina Hess Dec 21, 2021 Desktop Mobile Checkout
Melina Hess Tested Pattern #106: Back Buttons In Test #390 On Snocks.com
In this experiment, the variation has a "Back To Shopping Cart" link right underneath the checkout button. Impact on sales was measured.
Test #389 on Svsound.com by Keenan Davis Dec 16, 2021 Desktop Mobile Checkout
Keenan Davis Tested Pattern #1: Remove Coupon Fields In Test #389 On Svsound.com
In this simple experiment, a highly visible coupon field was replaced with a less visible (but clickable) link in the variation. Clicking on the link would show the coupon field. Impact on sales and revenue was measured.
Test #388 on by Jakub Linowski Dec 09, 2021 Mobile Listing
Jakub Linowski Tested Pattern #51: Shortcut Buttons In Test #388
In this experiment, extra "buy now" buttons were added on a listing page. These buttons were shortcuts to an add to cart flow, whereas the "learn more" buttons lead customers to product detail pages (visible in both control and variation). Impact on adds-to-cart and sales was measured.
Test #387 on by Jakub Linowski Nov 30, 2021 Mobile Listing
Jakub Linowski Tested Pattern #88: Action Button In Test #387
In this experiment, simple "Learn More" buttons were added underneath each product thumbnail. These buttons were additional triggers that linked to product detail pages on top of the existing thumbnails and product names (that also linked to the PDPs). Impact on product visits and sales was measured.