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Test #363 on by Jakub Linowski Jul 05, 2021 Desktop Mobile Product X.X% Sales

Jakub Tested Pattern #30: Authentic Photos

In this experiment, six product photos from were added which showed the actual products (including unboxing images).

Total Sample: 24,655 • Statistical Power at 5% MDE: 33.9%

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Test #347 on by Jakub Linowski Apr 07, 2021 Desktop Mobile Home & Landing X.X% Sales

Jakub Tested Pattern #26: Cart Reminder And Recently Viewed

In this experiment, when customers viewed a product and returned to the homepage, they would then see the most recently viewed one - a delicate nudge. The experiment ran with full traffic and impact on sales was measured.

Total Sample: 13,749 • Statistical Power at 5% MDE: 15.8%

Test #343 on Snocks.com by Samuel Hess Mar 12, 2021 Desktop Mobile Product X.X% Sales

Samuel Tested Pattern #122: Zigzag Layout On Snocks.com

In this experiment, the content on a product page was reorganized into a zigzagging (alternating layout) along with reinforcing photos. Impact on adds-to-cart and total sales was measured.

Total Sample: 23,865 • Statistical Power at 5% MDE: 32.9%

Test #327 on Backstage.com by Stanley Zuo Nov 26, 2020 Desktop Signup X.X% Signups

Stanley Tested Pattern #120: Supporting Theme Images On Backstage.com

In this experiment, an aspirational photo was shown on the right side panel - reinforcing the theme of casting calls. The experiment measured progression to the next step and completed signups.

Total Sample: 11,009 • Statistical Power at 5% MDE: 53%

Test #311 on Backstage.com by Stanley Zuo Aug 11, 2020 Desktop Mobile Home & Landing X.X% Sales

Stanley Tested Pattern #118: Category Images On Backstage.com

In this experiment, category links (linking to casting call search results) were replaced with tile images. In addition, 2 levels of categories were also replaced with a single text link for each tile. Finally, the font size of the link titles was also increased.

Total Sample: 120,519 • Statistical Power at 5% MDE: 19.7%

Test #241 on Kenhub.com by Niels Hapke May 24, 2019 Desktop Mobile Signup X.X% Signups

Niels Tested Pattern #105: Lead Magnets On Kenhub.com

In this experiment, a free study guide ebook was promoted on a registration page.

Total Sample: 63,631 • Statistical Power at 5% MDE: 87.5%

Test #238 on Suzuki.be by Karl Gilis May 01, 2019 Desktop Home & Landing X.X% Progression

Karl Tested Pattern #104: Carousel Vs Static Grid Images On Suzuki.be

In this homepage experiment with a 4-slide carousel, the slides changed every 3.5 seconds and users could also choose another slide manually. In the variations, instead of the 4 slides in the carousel, static images were used to take up the same amount of space.

Test #226 on Microsoft.com by Ronny Kohavi Feb 18, 2019 Desktop Product X.X% Sales