All Latest 610 A/B Tests

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MOST RECENT TESTS

Test #343 on Snocks.com by Samuel Hess Mar 12, 2021 Desktop Mobile Product

Samuel Tested Pattern #122: Zigzag Layout On Snocks.com

In this experiment, the content on a product page was reorganized into a zigzagging (alternating layout) along with reinforcing photos. Impact on adds-to-cart and total sales was measured.

Test #327 on Backstage.com by Stanley Zuo Nov 26, 2020 Desktop Signup

Stanley Tested Pattern #120: Supporting Theme Images On Backstage.com

In this experiment, an aspirational photo was shown on the right side panel - reinforcing the theme of casting calls. The experiment measured progression to the next step and completed signups.

Test #311 on Backstage.com by Stanley Zuo Aug 11, 2020 Desktop Mobile Home & Landing

Stanley Tested Pattern #118: Category Images On Backstage.com

In this experiment, category links (linking to casting call search results) were replaced with tile images. In addition, 2 levels of categories were also replaced with a single text link for each tile. Finally, the font size of the link titles was also increased.

Test #241 on Kenhub.com by Niels Hapke May 24, 2019 Desktop Mobile Signup

Niels Tested Pattern #105: Lead Magnets On Kenhub.com

In this experiment, a free study guide ebook was promoted on a registration page.

Test #238 on Suzuki.be by Karl Gilis May 01, 2019 Desktop Home & Landing

Karl Tested Pattern #104: Carousel Vs Static Grid Images On Suzuki.be

In this homepage experiment with a 4-slide carousel, the slides changed every 3.5 seconds and users could also choose another slide manually. In the variations, instead of the 4 slides in the carousel, static images were used to take up the same amount of space.

Test #226 on Microsoft.com by Ronny Kohavi Feb 18, 2019 Desktop Product

Ronny Tested Pattern #96: Single Focus Photos On Microsoft.com

Microsoft Store ran an experiment on the Surface Book 2 product page. The treatment showed a hero image with fewer, yet larger product photos

Test #221 on Microsoft.com by Ronny Kohavi Jan 27, 2019 Desktop Product

Ronny Tested Pattern #49: Above The Fold Call To Action On Microsoft.com

Microsoft Store ran an experiment on the Office 365 Home product page. The treatment raised the purchase calls to action higher by removing the hero image.

Test #219 on Mt.com by Vito Mediavilla Jan 14, 2019 Desktop Mobile Home & Landing