All Latest 556 A/B Tests

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MOST RECENT TESTS

Test #241 on Kenhub.com by Niels Hapke May 24, 2019 Desktop Mobile Signup

Niels Hapke Tested Pattern #105: Lead Magnets In Test #241 On Kenhub.com

In this experiment, a free study guide ebook was promoted on a registration page.

Test #238 on Suzuki.be by Karl Gilis May 01, 2019 Desktop Home & Landing

Karl Gilis Tested Pattern #104: Carousel Vs Static Grid Images In Test #238 On Suzuki.be

In this homepage experiment with a 4-slide carousel, the slides changed every 3.5 seconds and users could also choose another slide manually. In the variations, instead of the 4 slides in the carousel, static images were used to take up the same amount of space.

Test #226 on Microsoft.com by Ronny Kohavi Feb 18, 2019 Desktop Product

Ronny Kohavi Tested Pattern #96: Single Focus Photos In Test #226 On Microsoft.com

Microsoft Store ran an experiment on the Surface Book 2 product page. The treatment showed a hero image with fewer, yet larger product photos

Test #221 on Microsoft.com by Ronny Kohavi Jan 27, 2019 Desktop Product

Ronny Kohavi Tested Pattern #49: Above The Fold Call To Action In Test #221 On Microsoft.com

Microsoft Store ran an experiment on the Office 365 Home product page. The treatment raised the purchase calls to action higher by removing the hero image.

Test #219 on Mt.com by Vito Mediavilla Jan 14, 2019 Desktop Mobile Home & Landing

Vito Mediavilla Tested Pattern #95: Clickable Product Previews In Test #219 On Mt.com

Test #206 on Yummly.com by Kimberly Cheung Oct 25, 2018 Desktop Mobile Signup

Kimberly Cheung Tested Pattern #40: Blurred Product Background In Test #206 On Yummly.com

This test ran on the first step of a multiple signup funnel and only changed the background to a blurred image.

Test #198 on Bomgar.com by Lee Elkins Sep 03, 2018 Desktop Signup

Lee Elkins Tested Pattern #40: Blurred Product Background In Test #198 On Bomgar.com

Test #126 on Rollbar.com by Mike Smith Nov 22, 2017 Desktop Signup

Mike Smith Tested Pattern #40: Blurred Product Background In Test #126 On Rollbar.com

Test #116 on Homewarrantyreviews.... by Sumantha Shankaranarayana Oct 01, 2017 Desktop Home & Landing

Sumantha Shankaranarayana Tested Pattern #33: Example Situations In Test #116 On Homewarrantyreviews....

Test #63 on Vanityplanet.com by Doug Baltman Jan 01, 2017 Desktop Product

Doug Baltman Tested Pattern #30: Authentic Photos In Test #63 On Vanityplanet.com

Test #48 on Adoramapix.com by Herman Klein Oct 01, 2016 Product

Herman Klein Tested Pattern #4: Testimonials In Test #48 On Adoramapix.com

Test #32 on Over-blog.com by Tael Pinault Apr 20, 2016 Desktop Signup