17 Patterns and Tests by Andrey Andreev

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Pattern #4 Tested 21 times First tested by

Herman Klein Recently tested by

Andrey Andreev on Aug 22, 2025

Pattern #4: Testimonials

Based on 21 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B

Pattern #7 Tested 18 times First tested by

Jaymie Friesen Recently tested by

Andrey Andreev on Jun 24, 2025

Pattern #7: Social Counts

Based on 18 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B

Pattern #26 Tested 11 times First tested by

Someone Recently tested by

Jakub Linowski on Dec 29, 2025

Pattern #26: Cart Reminder And Recently Viewed

Based on 11 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B

Pattern #36 Tested 7 times First tested by

Rodrigo Maués Recently tested by

Craig Kistler on Nov 26, 2025

Pattern #36: Fewer Or More Results

Based on 7 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B

Pattern #41 Tested 24 times First tested by

Phillip Barnes Recently tested by

Frazer Mawson on Feb 28, 2026

Pattern #41: Sticky Call To Action

Based on 24 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B

Pattern #42 Tested 6 times First tested by

Mark Freedle Recently tested by

Andrey Andreev on Nov 24, 2025

Pattern #42: Countdown Timer

Based on 6 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B

Pattern #45 Tested 9 times First tested by

Nathon Raine Recently tested by

Andrey Andreev on Jul 22, 2025

Pattern #45: Benefit Bar

+6.11% All Metrics

With A Total Of 5.5 Evidence For Version B It Is Almost Certainly Better

A B

Pattern #64 Tested 9 times First tested by

Lee Elkins Recently tested by

Andrey Andreev on Oct 28, 2025

Pattern #64: Tunnel

Based on 9 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B

Pattern #65 Tested 4 times First tested by

Herman Klein Recently tested by

Andrey Andreev on Jan 30, 2026

Pattern #65: Add More For Extra Incentive

Based on 4 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B

Pattern #69 Tested 6 times First tested by

Matthew Curry Recently tested by

Andrey Andreev on Sep 27, 2024

Pattern #69: Autodiscounting

Based on 6 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B

Pattern #77 Tested 7 times First tested by

Luke Hay Recently tested by

Andrey Andreev on Mar 22, 2025

Pattern #77: Filled Or Ghost Buttons

+1.11% All Metrics

With A Total Of 4 Evidence For Version B It Is Very Likely Worse

A B

Full Preview

Pattern #79 Tested 6 times First tested by

Lars Skjold Iversen Recently tested by

Melina Hess on Dec 30, 2024

Pattern #79: Product Highlights

+5.55% All Metrics

With A Total Of 5.25 Evidence For Version B It Is Almost Certainly Better

A B

Pattern #82 Tested 3 times First tested by

Kyle Phillips Recently tested by

Andrey Andreev on May 28, 2024

Pattern #82: Onboarding Callouts

Based on 3 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B

Pattern #90 Tested 2 timesTested by

Andrey Andreev on Dec 23, 2025

Pattern #90: Out Of Stock Or In Stock Products

Based on 2 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B

Listing

Pattern #93 Tested 2 timesTested by

Andrey Andreev on Dec 15, 2023

Pattern #93: Auto Next

Based on 2 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B

Product

Pattern #135 Tested 7 timesTested by

Andrey Andreev on Sep 30, 2025

Pattern #135: Product Categories

+2.1% All Metrics

With A Total Of 5.5 Evidence For Version B It Is Almost Certainly Better

A B

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Pattern #141 Tested 4 timesTested by

Joachim Furuseth on May 28, 2025

Pattern #141: Square or Rounded Buttons

Based on 4 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B

Product

Pattern #140 Tested 1 timesTested by

Andrey Prokhorov on Apr 26, 2025

Pattern #140: Product Descriptions

Based on 1 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B

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Pattern #139 Tested 2 times First tested by

Clemens Grave Recently tested by

Jakub Linowski on Nov 29, 2025

Pattern #139: Page Level Navigation

Based on 2 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B

Product

Pattern #138 Tested 1 timesTested by

Craig Kistler on Aug 13, 2024

Pattern #138: Visible Payment Options

Based on 1 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B

Desktop

Listing

Pattern #137 Tested 5 timesTested by

Andrey Andreev on Feb 26, 2026

Pattern #137: Visible Filters

Based on 5 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B

Listing

Pattern #136 Tested 2 timesTested by

Maksim Meged on Oct 29, 2025

Pattern #136: Earliest Availability

Based on 2 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B

Mobile

Pattern #135 Tested 7 timesTested by

Andrey Andreev on Sep 30, 2025

Pattern #135: Product Categories

Based on 7 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B

Pattern #134 Tested 2 times First tested by

Katharina Lay Recently tested by

Tim Karcher on Jul 29, 2025

Pattern #134: Optional or Confident Recommendation

Based on 2 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B

Pattern #133 Tested 1 timesTested by

Jona Eisenberger on Dec 11, 2023

Pattern #133: Product Availability

Based on 1 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B

Mobile

Listing

Pattern #132 Tested 2 times First tested by

Daria Kurchinskaia Recently tested by

Jakub Linowski on Apr 23, 2024

Pattern #132: One Time Payment Copy

Based on 2 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B

Pattern #131 Tested 4 timesTested by

Pascal Dietz on Mar 21, 2024

Pattern #131: Authority

Based on 4 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B

Mobile

Pattern #130 Tested 1 timesTested by

José Álvarez on Jun 14, 2023

Pattern #130: Visible Or Hidden Offer Pages

Based on 1 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B

Mobile

Global

Pattern #129 Tested 3 times First tested by

Ardit Veliu Recently tested by

Lars Skjold Iversen on Nov 30, 2024

Pattern #129: Right Or Left Aligned Forms

Based on 3 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B

Desktop

Pattern #128 Tested 2 times First tested by

Jakub Linowski Recently tested by

Katharina Lay on May 03, 2024

Pattern #128: Standard Or Superscript Price Format

Based on 2 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B

Pattern #127 Tested 1 timesTested by

Ognjen Bošković on Jun 27, 2022

Pattern #127: Vague Or Specific Benefits

Based on 1 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B

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Pattern #126 Tested 1 timesTested by

Ayat Shukairy on May 09, 2022

Pattern #126: Bottom Or Left Thumbnails

Based on 1 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B

Product

Pattern #125 Tested 1 timesTested by

Melina Hess on Apr 22, 2022

Pattern #125: Unit Prices

Based on 1 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B

Product

Pattern #124 Tested 5 times First tested by

Stanley Zuo Recently tested by

Melina Hess on Dec 29, 2024

Pattern #124: Confirmed Selection

Based on 5 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B

Pattern #123 Tested 2 times First tested by

John Hickey Recently tested by

Jakub Linowski on Nov 11, 2021

Pattern #123: Single Or Double Column Form Fields

Based on 2 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B

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