All Latest 644 A/B Tests

A progress bar was added to the top of a 3 step signup funnel. Impact on completed orders was measured.

In this experiment, returning users to a homepage would be shown recently viewed items. Impact on adds to cart and sales was measured. The experiment was triggered to returning users.

In this experiment, a series of brand logos with links to product listing pages were added - enabling another layer of search. Impact on products purchased was measured.

In this experiment, a 3 step progress bar was added at the top of an ecommerce checkout funnel. Impact on checkout progression and completed sales was measured.

In this product detail page experiment, the variation showed a tooltip icon. Upon hovering on the icon it expanded additional information explaining the difference between pay in full and pay per shipment. Impact on sales was measured. 

In this experiment, a 3 step progress bar was added at the top of a signup funnel. Impact on signups was measured.

In this experiment, the presence of customer reviews were A/B tested on product pages of an online grocery store. Impact on adds to cart and sales was measured. (The expert was ran as a reverse/removal, but was inverted here to match the pattern).

A less expensive product choice (club duration) was added at the beginning of the options. Impact on adds-to-cart, sales and revenue were measured.

In this experiment, a Paypal badge with "buy now pay later" copy (pay within 30 days) was added underneath the add-to-cart button on product pages. Impact on adds to cart and sales was measured.

In this experiment, product pages (variant) asked users if they were interested to see holiday gifts with two buttons. Upon clicking "yes", the UI expanded to make another choice in order to see gifts for: Her, Him or Kids. Clicking any of these three would send users to dedicated listing pages with more product recommendations. Impact on sales was measured.

In this experiment, 4 selling points were added at the top of product details pages. Clicking on them would launch a modal with more details.

In this experiment, 4 accepted credit card icons were added to an add-to-cart and checkout flow. Impact on sales was measured.

This experiment started when a user started a custom product build and visited any other product page. In the variation, a resume button appeared that would bring the customers back to their custom build. Impact on checkouts and sales was measured.

In this experiment, products with 10 or more purchases within the recent week showed the number of customers that bought it as a social proof element. Impact on adds to cart and purchases was measured.

In this experiment, 4 selling points were added at the top of the homepage. Clicking on them would launch a modal with more details.

This experiment added one extra layer of persistence to an appearing welcome discount offer. In the variation, a welcome discount appeared on product pages after some inactivity behavior combined with a delay. In the variation, the only thing that was modified was the "collapse" behavior - basically creating a small floating micro modal in the bottom right. The micro modal allowed users to return to the larger modal or collaping it for good (with a second X collapse button). Impact on sales was measured.

This experiment started right after users of a trading app received trade order expiry notification (for a security trading app). In the control, after clicking the notifications, users would have to navigate to the trade themselves. In the variation, 1) an additional step was added which informed what happened (an order was not place and expired) and 2) they were automatically send to the order page. Impact on orders placed was measured.

In this experiment, a video unboxing and product overview video was added on product pages (below the buy box). After pressing play, the video started playing with a visible "close" control to allow stopping of the video.

Impact on adds to cart and sales was measured.

In this experiment, UI filters with metal color options were surfaced at the top of product listing pages (for Jared - an online jewelry retailer). Impact on filter usage, adds to cart and sales were measured.

This experiment tested the presence of customer review (in the variation). As a result of adding customer reviews, the product page density decreased (requiring a bit more scrolling from longer product tiles). Impact on conversion was measured. 

Also the test originally ran as a "removal of customer reviews" test. However it was flipped here to align with the pattern.