All Latest 633 A/B Tests

A less expensive product choice (club duration) was added at the beginning of the options. Impact on adds-to-cart, sales and revenue were measured.

In this experiment, a Paypal badge with "buy now pay later" copy (pay within 30 days) was added underneath the add-to-cart button on product pages. Impact on adds to cart and sales was measured.

In this experiment, product pages (variant) asked users if they were interested to see holiday gifts with two buttons. Upon clicking "yes", the UI expanded to make another choice in order to see gifts for: Her, Him or Kids. Clicking any of these three would send users to dedicated listing pages with more product recommendations. Impact on sales was measured.

In this experiment, 4 selling points were added at the top of product details pages. Clicking on them would launch a modal with more details.

In this experiment, 4 accepted credit card icons were added to an add-to-cart and checkout flow. Impact on sales was measured.

This experiment started when a user started a custom product build and visited any other product page. In the variation, a resume button appeared that would bring the customers back to their custom build. Impact on checkouts and sales was measured.

In this experiment, products with 10 or more purchases within the recent week showed the number of customers that bought it as a social proof element. Impact on adds to cart and purchases was measured.

In this experiment, 4 selling points were added at the top of the homepage. Clicking on them would launch a modal with more details.

This experiment added one extra layer of persistence to an appearing welcome discount offer. In the variation, a welcome discount appeared on product pages after some inactivity behavior combined with a delay. In the variation, the only thing that was modified was the "collapse" behavior - basically creating a small floating micro modal in the bottom right. The micro modal allowed users to return to the larger modal or collaping it for good (with a second X collapse button). Impact on sales was measured.

This experiment started right after users of a trading app received trade order expiry notification (for a security trading app). In the control, after clicking the notifications, users would have to navigate to the trade themselves. In the variation, 1) an additional step was added which informed what happened (an order was not place and expired) and 2) they were automatically send to the order page. Impact on orders placed was measured.

In this experiment, a video unboxing and product overview video was added on product pages (below the buy box). After pressing play, the video started playing with a visible "close" control to allow stopping of the video.

Impact on adds to cart and sales was measured.

In this experiment, UI filters with metal color options were surfaced at the top of product listing pages (for Jared - an online jewelry retailer). Impact on filter usage, adds to cart and sales were measured.

This experiment tested the presence of customer review (in the variation). As a result of adding customer reviews, the product page density decreased (requiring a bit more scrolling from longer product tiles). Impact on conversion was measured. 

Also the test originally ran as a "removal of customer reviews" test. However it was flipped here to align with the pattern.

In this experiment, a video unboxing and product overview video was added on product pages. After pressing play, the video started playing with the controls only appearing for a short time before fading away.

Notice the confounding from pushing the buy box further down.

Impact on adds to cart and sales was measured.

In this experiment, a video unboxing and product overview video was added on product pages. After pressing play, the video expanded to a full column width (taking over the middle column while replacing the 5 small square photo tiles and growing in height.) The video in its play state also contained a prominent (X) icon that allowed users to stop and revert to the original state.

Impact on adds to cart and sales was measured.

In this experiment published by Jay Kim, a sticky add to cart button was added on mobile product detail pages. It appeared after the scroll depth past the original add to cart button. Impact to adds to cart and completed sales was measured.

In this experiment, a floating "Place order" button was added to a mobile shopping cart screen. Impact on progression (to checkout) and sales was measured.

In this experiment from GuessTheTest.com, the control variation only showed the primary add-to-cart button further down on the page. The variation however turned the button into a floating one once users scrolled on the page. Impact on button clicks was measured.

In this experiment, reaffirming copy was added for particular size options in the variation. Here is the translation from German:

"These boxer shorts will be kept. Did you know that our boxer shorts in S are rarely returned? They fit perfectly - see for yourself!"

Impact on sales was measured.

In this experiment, the variation added popular categories with links at the top of the homepage. This was done for all sets of user segments: new and returning. Impact on transactions was measured.