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Test #553 on
Online.metro-cc.ru
by
Andrey Andreev
Sep 27, 2024
Mobile
Desktop
Checkout
Andrey Andreev Tested Pattern #69: Autodiscounting In Test #553 On Online.metro-cc.ru


In this experiment, a preset coupon code with -15% amount and an easy to "apply" button was shown to new users who have never made a purchase. In the variation, the an empty coupon field was shown. Impact and transactions and revenue was measured.
Test #551 on
Tourradar.com
by
Clemens Grave
Sep 04, 2024
Desktop
Product
Clemens Grave Tested Pattern #139: Page Level Navigation In Test #551 On Tourradar.com


In this experiment, a floating page level navigation was added near the top of the product pages (under the main image). The navigation links included: Overview, Itinerary, What's Included, Operator, Reviews and Availability. Impact on next step progression was measured.
Test #549 on
Kay.com
by
Craig Kistler
Aug 13, 2024
Desktop
Listing
Craig Kistler Tested Pattern #138: Visible Payment Options In Test #549 On Kay.com


In this experiment, an inline panel was shown as a product tile. The panel informed customers about a variety of payment options (with detailed information being further presented after a button click). Impact on sales was measured.
Test #547 on
Aboalarm.de
by
Katharina Lay
Aug 12, 2024
Mobile
Signup
Katharina Lay Tested Pattern #6: Customer Star Ratings In Test #547 On Aboalarm.de


In this 4 step signup funnel experiment, social proof and customer reviews were appended at the bottom of the screen. Impact on conversions was measured.
Test #543 on
by
Jakub Linowski
Jul 22, 2024
Desktop
Mobile
Product
Jakub Linowski Tested Pattern #7: Social Counts In Test #543


In this experiment, social proof copy was added just below product photos. The copy emphasied that "3 million satisfied customers" and "10 million deliveries since 2003". Impact on sales was measured.
Test #542 on
Expertinstitute.com
by
Ardit Veliu
Jul 17, 2024
Desktop
Home & Landing
Ardit Veliu Tested Pattern #108: Frequently Asked Questions In Test #542 On Expertinstitute.com


In this experiment, a Frequently Asked Questions section was added near the bottom of a short lead gen form. This test ran on one of Expert Institute's landing pages for their expert witness seeking services. Impact on leads was measured.
Test #540 on
by
Maksim Meged
Jun 28, 2024
Mobile
Listing
Maksim Meged Tested Pattern #136: Earliest Availability In Test #540


In this experiment, the earliest availability dates were displayed underneath product tiles on listing pages. This was a/b tested on a car rental service website. Impact on product adds-to-cart as well as transactions was measured.
Test #537 on
Online.metro-cc.ru
by
Andrey Andreev
Jun 19, 2024
Desktop
Mobile
Product
Andrey Andreev Tested Pattern #135: Product Categories In Test #537 On Online.metro-cc.ru


In this experiment, a simple product category link was added on product detail pages. These links linked to listing pages with more of a similar product type. Impact on sales was measured.
Test #535 on
686.com
by
Adan Archila
May 31, 2024
Desktop
Listing
Adan Archila Tested Pattern #120: Supporting Theme Images In Test #535 On 686.com


In this experiment, a static category theme image at the top of a listing page was tested against the same page but without the extra image. Impact on sales was measured.
Test #534 on
Online.metro-cc.ru
by
Andrey Andreev
May 28, 2024
Desktop
Global
Andrey Andreev Tested Pattern #82: Onboarding Callouts In Test #534 On Online.metro-cc.ru


In this site wide experiment, logged out customers were directed to sign in with the help of a top navigation callout. The experiment was triggered for anyone who saw the callout message. After signing in, the user would 1) remain on the same screen they were on and 2) the top header slightly changed to show a logged in state (with their orders, favorites and active username). Impact on successful logins and overall purchases was measured.
Test #528 on
686.com
by
Adan Archila
Apr 26, 2024
Mobile
Listing
Adan Archila Tested Pattern #120: Supporting Theme Images In Test #528 On 686.com


In this experiment, the effect of having additional static category themed images was tested on category listing pages. Impact on sales was measured.
Test #524 on
Jared.com
by
Craig Kistler
Mar 26, 2024
Mobile
Listing
Craig Kistler Tested Pattern #79: Product Highlights In Test #524 On Jared.com


In this experiment, additional (discounted) products were shown at the top of category listing pages with a link to see more such products ("View All Price Drops"). Impact on overall sales was measured.
Test #523 on
Livefresh.de
by
Pascal Dietz
Mar 21, 2024
Mobile
Product
Pascal Dietz Tested Pattern #131: Authority In Test #523 On Livefresh.de


In this experiment, a photo of a doctor (who researched and created the a cleanising juice - the product) was appended after the add to cart button. The copy is translated as follows from "Von der promovierten Ernährungswissenschaftlerin Dr. Ulrike Fisher auf wissenschaftlicher Basis entwickelt." [German] -> "Developed by doctoral nutritionist Dr. Ulrike Fisher with a scientific basis." Impact on sales was measured.
Test #521 on
Finn.com
by
Maksim Meged
Mar 14, 2024
Mobile
Home & Landing
Maksim Meged Tested Pattern #26: Cart Reminder And Recently Viewed In Test #521 On Finn.com


This experiment was triggered by a small segment of users who completed the first step of checkout funnel (submitted email, name, phone number), but dropped from checkout and returned to cars catalogue 7 or more minutes later.
In the control, users didn't see any cart icon nor function to resume their checkout flow.
In the variation however, users saw a filled shopping cart icon with resume functionality. Clicking on the icon would guide and redirect users to their latest abandoned stage of their checkout flow.
Test #517 on
Aboalarm.de
by
Daria Kurchinskaia
Feb 12, 2024
Desktop
Checkout
Daria Kurchinskaia Tested Pattern #78: Tags, Badges And Structured Information In Test #517 On Aboalarm.de


In this experiment, a "most popular" badge ("am beliebsten") was appended to the middle plan of a contract cancellation service. Impact on overall purchases and revenue was measured.
Test #515 on
by
Jakub Linowski
Jan 31, 2024
Desktop
Mobile
Home & Landing
Jakub Linowski Tested Pattern #69: Autodiscounting In Test #515


In this experiment, people who saw an offer (in an email or popup) would see a more visible site wide reinforcement of their earned discount being active. In the control, the discount was only shown during checkout. In the variation, it was shown throughout the web site on the homepage and product detail pages.
Test #513 on
Dripl.de
by
Jona Eisenberger
Jan 23, 2024
Mobile
Desktop
Product
Jona Eisenberger Tested Pattern #15: Bulleted Reassurances In Test #513 On Dripl.de


In this experiment of a floor cleaning product, a reassurance about product uses was appended to two cleaning agent upsells. In the control users saw the 2 standard upsells for laminate and tiles. And in the variation the copy "Right for me. 100x Cleanings" (uses) was appended.
Test #511 on
Online.metro-cc.ru
by
Andrey Andreev
Jan 09, 2024
Desktop
Home & Landing
Andrey Andreev Tested Pattern #79: Product Highlights In Test #511 On Online.metro-cc.ru


In this experiment, popular products were shown at the top of the homepage. Impact to sale was measured.
Test #509 on
Jared.com
by
Craig Kistler
Dec 18, 2023
Desktop
Product
Craig Kistler Tested Pattern #66: Complementary Upsell In Test #509 On Jared.com


In this experiment, a protection plan was launched as a modal for customers that clicked add-to-cart without choosing the upsell. Impact on adds-to-cart and sales was measured.
Test #507 on
Fairment.de
by
Jona Eisenberger
Dec 11, 2023
Mobile
Listing
Jona Eisenberger Tested Pattern #133: Product Availability In Test #507 On Fairment.de


In this experiment, product availabiltiy bars were shown on products with low stock. This was shown on listing pages. Impact on adds to cart and sales was measured.