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Test #249 on Autoscout24.com by Optimizely   Jul 17, 2019 Desktop Product

Optimizely Tested Pattern #20: Canned Response In Test #249 On Autoscout24.com

AutoScout24 is Europe’s largest online marketplace for new and used cars. As published by Optimizely, they tested a form pre-filled with text that read: ‘Hello. I am interested in your vehicle. Please contact me. Kind regards.’ 

Test #242 on by Alex James   May 27, 2019 Desktop Mobile Signup

Alex James Tested Pattern #7: Social Counts In Test #242

Test #241 on Kenhub.com by Niels Hapke   May 24, 2019 Desktop Mobile Signup

Niels Hapke Tested Pattern #105: Lead Magnets In Test #241 On Kenhub.com

In this experiment, a free study guide ebook was promoted on a registration page.

Test #237 on Goodui.org by Jakub Linowski   Apr 29, 2019 Desktop Mobile Listing

Jakub Linowski Tested Pattern #103: Money Back Guarantee In Test #237 On Goodui.org

Test #231 on Glass.net by Mark Freedle   Mar 14, 2019 Desktop Mobile Signup

Mark Freedle Tested Pattern #20: Canned Response In Test #231 On Glass.net

Test #229 on by Jakub Linowski   Mar 08, 2019 Desktop Mobile Checkout

Jakub Linowski Tested Pattern #99: Progress Bar In Test #229

Test #228 on by Jakub Linowski   Mar 05, 2019 Desktop Mobile Checkout

Jakub Linowski Tested Pattern #99: Progress Bar In Test #228

The variation added a progress bar to one of the checkout steps for a ticket ordering site.

Test #227 on Volders.de by Alexander Krieger   Mar 04, 2019 Desktop Signup

Alexander Krieger Tested Pattern #99: Progress Bar In Test #227 On Volders.de

In this experiment, a simple progress bar was added to a 2nd step of contract cancellation funnel. The progress bar used separate styles to show which steps were completed, what the current step was, as well as the future step.

Translation of the 3 steps from German are as follows:

  1. Fill out the termination
  2. Send termination
  3. Proof of termination

Test #222 on Thomasnet.com by Julian Gaviria   Feb 01, 2019 Desktop Listing

Julian Gaviria Tested Pattern #7: Social Counts In Test #222 On Thomasnet.com

In this variation, a number of social proof references were added to a signup modal.

Test #218 on Yummly.com by Kimberly Cheung   Jan 14, 2019 Desktop Mobile Home & Landing

Kimberly Cheung Tested Pattern #94: Visible Search In Test #218 On Yummly.com

Hypothesis: Anonymous users can't use global search while on the home promo page. We believe that if we show a global search bar to anonymous users, it presents a higher converting funnel (guided search) and will increase our sign-up rates significantly.

Control (A): Logged out users don't see global search bar.

Variant (B): Logged out users see global search bar. After searching for a keyword, the signup funnel starts with a more personalized reason to continue the signup process.

Test #219 on Mt.com by Vito Mediavilla   Jan 14, 2019 Desktop Mobile Home & Landing

Vito Mediavilla Tested Pattern #95: Clickable Product Previews In Test #219 On Mt.com

Test #217 on Thomasnet.com by Julian Gaviria   Jan 03, 2019 Desktop Mobile Home & Landing

Julian Gaviria Tested Pattern #41: Sticky Call To Action In Test #217 On Thomasnet.com

Test #215 on Vivareal.com.br by Vinicius Barros Peixoto   Dec 21, 2018 Mobile Listing

Vinicius Barros Peixoto Tested Pattern #92: Already Viewed Label In Test #215 On Vivareal.com.br

The idea of this test was to add a "Viewed" label on a listing page to indicate listings which have already been viewed by users.

Test #216 on Support.microsoft.co... by Ronny Kohavi   Dec 21, 2018 Desktop Home & Landing

Ronny Kohavi Tested Pattern #2: Icon Labels In Test #216 On Support.microsoft.co...

Microsoft ran an experiment on their Customer Satisfaction Survey at both support.microsoft.com and answers.microsoft.com (Desktop). The treatment contained two icon labels at the opposite sides of the star rating range (ex: Very Dissatisfied and Very Satisfied) - providing it with additional meaning.

Test #212 on Mt.com by Vito Mediavilla   Dec 04, 2018 Desktop Mobile Product

Vito Mediavilla Tested Pattern #60: Repeated Bottom Call To Action In Test #212 On Mt.com

In this experiment, a call to action was repeated at the bottom of the product page. Additional certification icons were also added for additional reassurance.

Test #211 on Skype App by Ronny Kohavi   Nov 20, 2018 Mobile Global

Ronny Kohavi Tested Pattern #2: Icon Labels In Test #211

Microsoft Skype ran an experiment for the mobile segment of the Skype application with a treatment having combined icons with corresponding labels. The control only showed icons.

Test #207 on Suzuki.be by Karl Gilis   Nov 01, 2018 Desktop Product

Karl Gilis Tested Pattern #88: Action Button In Test #207 On Suzuki.be

This test ran on the Suzuki Swift landing page. In the B variation, extra links with the following copy ‘Discover the <name of car model>’ were added for each sub product. (in Dutch: ‘Bekijk de…’).

Test #201 on by Ben Labay   Sep 19, 2018 Desktop Mobile Thank You

Ben Labay Tested Pattern #7: Social Counts In Test #201

In this test the upsell modal had an added text box with number of people that day who took the offer. The test hypothesis was that social proof will add motivation to take an action and the offer.

Test #197 on Reverb.com by Nicholas Evans   Sep 04, 2018 Desktop Product

Nicholas Evans Tested Pattern #4: Testimonials In Test #197 On Reverb.com

In the variation, customer reviews were exposed from a less visible tab view.

Test #195 on Yummly.com by Kimberly Cheung   Aug 13, 2018 Desktop Mobile Listing

Kimberly Cheung Tested Pattern #78: Tags, Badges And Structured Information In Test #195 On Yummly.com