Your filter results
Become a member to unlock the abiltiy to see the highest impact a/b tests. Being able to see the actual test results and sort by impact allows growth and experimentation teams to take action on the biggest gains first
Test #211 on
Skype App
by
Ronny Kohavi
Nov 20, 2018
Mobile
Global
Ronny Kohavi Tested Pattern #2: Icon Labels In Test #211
Microsoft Skype ran an experiment for the mobile segment of the Skype application with a treatment having combined icons with corresponding labels. The control only showed icons.
Test #207 on
Suzuki.be
by
Karl Gilis
Nov 01, 2018
Desktop
Product
Karl Gilis Tested Pattern #88: Action Button In Test #207 On Suzuki.be
This test ran on the Suzuki Swift landing page. In the B variation, extra links with the following copy ‘Discover the <name of car model>’ were added for each sub product. (in Dutch: ‘Bekijk de…’).
Test #201 on
by
Ben Labay
Sep 19, 2018
Desktop
Mobile
Thank You
Ben Labay Tested Pattern #7: Social Counts In Test #201
In this test the upsell modal had an added text box with number of people that day who took the offer. The test hypothesis was that social proof will add motivation to take an action and the offer.
Test #197 on
Reverb.com
by
Nicholas Evans
Sep 04, 2018
Desktop
Product
Nicholas Evans Tested Pattern #4: Testimonials In Test #197 On Reverb.com
In the variation, customer reviews were exposed from a less visible tab view.
Test #195 on
Yummly.com
by
Kimberly Cheung
Aug 13, 2018
Desktop
Mobile
Listing
Kimberly Cheung Tested Pattern #78: Tags, Badges And Structured Information In Test #195 On Yummly.com
Test #192 on
Refactoring.guru
by
Alexander Shvets
Aug 07, 2018
Desktop
Mobile
Product
Alexander Shvets Tested Pattern #4: Testimonials In Test #192 On Refactoring.guru
In this experiment, a number of customer reviews were added at the middle of a product page.
Test #193 on
Yummly.com
by
Marcos Ciarrocchi
Aug 07, 2018
Desktop
Mobile
Signup
Marcos Ciarrocchi Tested Pattern #91: Forced Action In Test #193 On Yummly.com
In this experiment, the presence of an additional "skip all" text link was tested on a multiple step signup flow. The skip all link allowed users to bypass personalization questions and go straight to their app dashboard. The control (A) shows its presence, and in variant B we can see it was removed.
Test #188 on
Thomasnet.com
by
Julian Gaviria
Jul 11, 2018
Desktop
Mobile
Home & Landing
Julian Gaviria Tested Pattern #4: Testimonials In Test #188 On Thomasnet.com
In this experiment, a testimonial with a repeated call to action was placed at the bottom of a landing page.
Test #186 on
by
Devesh Khanal
Jul 02, 2018
Mobile
Home & Landing
Devesh Khanal Tested Pattern #14: Exposed Menu Options In Test #186
In this experiment, additional product categories were added at the top of the navigation.
Test #183 on
Trydesignlab.com
by
Daniel Shapiro
Jun 19, 2018
Desktop
Mobile
Product
Daniel Shapiro Tested Pattern #46: Pay Later In Test #183 On Trydesignlab.com
Test #182 on
Yummly.com
by
Marcos Ciarrocchi
Jun 12, 2018
Desktop
Listing
Marcos Ciarrocchi Tested Pattern #6: Customer Star Ratings In Test #182 On Yummly.com
Test #181 on
Yummly.com
by
Kimberly Cheung
Jun 04, 2018
Desktop
Mobile
Signup
Kimberly Cheung Tested Pattern #7: Social Counts In Test #181 On Yummly.com
Test #180 on
Radhabeauty.com
by
Viljo Vabrit
Jun 03, 2018
Mobile
Global
Viljo Vabrit Tested Pattern #45: Benefit Bar In Test #180 On Radhabeauty.com
Test #177 on
by
Devesh Khanal
May 17, 2018
Desktop
Shopping Cart
Devesh Khanal Tested Pattern #66: Complementary Upsell In Test #177
Test #178 on
by
Devesh Khanal
May 17, 2018
Desktop
Product
Devesh Khanal Tested Pattern #66: Complementary Upsell In Test #178
Test #176 on
Kenhub.com
by
Niels Hapke
May 16, 2018
Desktop
Mobile
Checkout
Niels Hapke Tested Pattern #4: Testimonials In Test #176 On Kenhub.com
In this experiment, testimonials were added on a checkout screen.
Test #175 on
Thomasnet.com
by
Julian Gaviria
May 14, 2018
Desktop
Mobile
Content
Julian Gaviria Tested Pattern #23: Inline Link Nudge In Test #175 On Thomasnet.com
Test #171 on
Sjvc.edu
by
Phillip Barnes Tested Pattern #63: Trust Seals In Test #171 On Sjvc.edu
Test #168 on
Akademiafotografii.p...
by
Grzegorz Jancewicz Tested Pattern #45: Benefit Bar In Test #168 On Akademiafotografii.p...
Test #167 on
Lovehoney.co.uk
by
Matthew Curry
Apr 10, 2018
Desktop
Product
Matthew Curry Tested Pattern #69: Autodiscounting In Test #167 On Lovehoney.co.uk
The idea is that, if the customer has an active discount code for that session (either by landing on a particular page, or entering a code somewhere), instead of just showing the discount in the basket, we show it further (earlier) up the funnel and automatically discount on the product page.
The effectiveness of this depends on the discount level, I've tested it at 30% and 50%.
With a 50% Discount:
Add to Cart rate +33%
Sales rate + 24%
With a 30% Discount:
Add to Cart rate +11.6%
Sales rate + 10.2%