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Only Significant A/B Tests

Only show the highest quality tests with a p-value < 0.05

Become a member to unlock the abiltiy to see the highest impact a/b tests. Being able to see the actual test results and sort by impact allows growth and experimentation teams to take action on the biggest gains first

Test #183 on Trydesignlab.com by Daniel Shapiro Jun 19, 2018 Desktop Mobile Product

Daniel Shapiro Tested Pattern #46: Pay Later In Test #183 On Trydesignlab.com

Test #182 on Yummly.com by Marcos Ciarrocchi Jun 12, 2018 Desktop Listing

Marcos Ciarrocchi Tested Pattern #6: Customer Star Ratings In Test #182 On Yummly.com

Test #181 on Yummly.com by Kimberly Cheung Jun 04, 2018 Desktop Mobile Signup

Kimberly Cheung Tested Pattern #7: Social Counts In Test #181 On Yummly.com

Test #180 on Radhabeauty.com by Viljo Vabrit Jun 03, 2018 Mobile Global

Viljo Vabrit Tested Pattern #45: Benefit Bar In Test #180 On Radhabeauty.com

Test #178 on by Devesh Khanal May 17, 2018 Desktop Product

Devesh Khanal Tested Pattern #66: Complementary Upsell In Test #178

Test #177 on by Devesh Khanal May 17, 2018 Desktop Shopping Cart

Devesh Khanal Tested Pattern #66: Complementary Upsell In Test #177

Test #176 on Kenhub.com by Niels Hapke May 16, 2018 Desktop Mobile Checkout

Niels Hapke Tested Pattern #4: Testimonials In Test #176 On Kenhub.com

In this experiment, testimonials were added on a checkout screen.

Test #175 on Thomasnet.com by Julian Gaviria May 14, 2018 Desktop Mobile Content

Julian Gaviria Tested Pattern #23: Inline Link Nudge In Test #175 On Thomasnet.com

Test #171 on Sjvc.edu by Phillip Barnes Apr 27, 2018 Desktop Mobile Signup

Phillip Barnes Tested Pattern #63: Trust Seals In Test #171 On Sjvc.edu

Test #168 on Akademiafotografii.p... by Grzegorz Jancewicz Apr 23, 2018 Desktop Listing

Grzegorz Jancewicz Tested Pattern #45: Benefit Bar In Test #168 On Akademiafotografii.p...

Test #167 on Lovehoney.co.uk by Matthew Curry Apr 10, 2018 Desktop Product

Matthew Curry Tested Pattern #69: Autodiscounting In Test #167 On Lovehoney.co.uk

The idea is that, if the customer has an active discount code for that session (either by landing on a particular page, or entering a code somewhere), instead of just showing the discount in the basket, we show it further (earlier) up the funnel and automatically discount on the product page.

The effectiveness of this depends on the discount level, I've tested it at 30% and 50%.

With a 50% Discount:
Add to Cart rate +33%
Sales rate + 24%

With a 30% Discount:
Add to Cart rate +11.6%
Sales rate + 10.2%

Test #162 on Bullymax.com by Viljo Vabrit Mar 20, 2018 Desktop Home & Landing

Viljo Vabrit Tested Pattern #68: Welcome Discount In Test #162 On Bullymax.com

Test #160 on Examine.com by Martin Wong Mar 15, 2018 Desktop Mobile Product

Martin Wong Tested Pattern #49: Above The Fold Call To Action In Test #160 On Examine.com

Test #158 on Kenhub.com by Niels Hapke Mar 11, 2018 Desktop Mobile Checkout

Niels Hapke Tested Pattern #63: Trust Seals In Test #158 On Kenhub.com

Test #159 on Swimsuitsforall.com by Devesh Khanal Mar 11, 2018 Desktop Checkout

Devesh Khanal Tested Pattern #63: Trust Seals In Test #159 On Swimsuitsforall.com

Test #157 on Bobandlush.com by Viljo Vabrit Mar 06, 2018 Desktop Product

Viljo Vabrit Tested Pattern #62: Urgent Next Day Delivery In Test #157 On Bobandlush.com

Hypothesis - Urgency leads to higher conversions as people have less time to think and will instead follow their impulse to complete the purchase now rather than later.

The Treatment - From Monday to Friday, before 4 PM, we added the urgency message “Free next business day delivery if you order before 4 PM (UK)”. We placed the urgency message just below the product name ensuring that it fell into the reading pattern of all visitors interested in the products. To ensure the treatment was only shown at the right time and for the right people we added a condition: MON, TUE, WED, THU, FRI before 4 PM; UK IP.

Test #156 on Mt.com by Vito Mediavilla Feb 25, 2018 Desktop Listing