All Latest 645 A/B Tests

In this experiment, a simple product category link was added on product detail pages. These links linked to listing pages with more of a similar product type. Impact on sales was measured.

In this experiment, a static category theme image at the top of a listing page was tested against the same page but without the extra image. Impact on sales was measured.

In this site wide experiment, logged out customers were directed to sign in with the help of a top navigation callout. The experiment was triggered for anyone who saw the callout message. After signing in, the user would 1) remain on the same screen they were on and 2) the top header slightly changed to show a logged in state (with their orders, favorites and active username). Impact on successful logins and overall purchases was measured.

In this experiment, the effect of having additional static category themed images was tested on category listing pages. Impact on sales was measured.

In this experiment, additional (discounted) products were shown at the top of category listing pages with a link to see more such products ("View All Price Drops"). Impact on overall sales was measured.

In this experiment, a photo of a doctor (who researched and created the a cleanising juice - the product) was appended after the add to cart button. The copy is translated as follows from "Von der promovierten Ernährungswissenschaftlerin Dr. Ulrike Fisher auf wissenschaftlicher Basis entwickelt." [German] -> "Developed by doctoral nutritionist Dr. Ulrike Fisher with a scientific basis." Impact on sales was measured.

This experiment was triggered by a small segment of users who completed the first step of checkout funnel (submitted email, name, phone number), but dropped from checkout and returned to cars catalogue 7 or more minutes later.

In the control, users didn't see any cart icon nor function to resume their checkout flow.

In the variation however, users saw a filled shopping cart icon with resume functionality. Clicking on the icon would guide and redirect users to their latest abandoned stage of their checkout flow.

In this experiment, a "most popular" badge ("am beliebsten") was appended to the middle plan of a contract cancellation service. Impact on overall purchases and revenue was measured.

In this experiment, people who saw an offer (in an email or popup) would see a more visible site wide reinforcement of their earned discount being active. In the control, the discount was only shown during checkout. In the variation, it was shown throughout the web site on the homepage and product detail pages.

In this experiment of a floor cleaning product, a reassurance about product uses was appended to two cleaning agent upsells. In the control users saw the 2 standard upsells for laminate and tiles. And in the variation the copy "Right for me. 100x Cleanings" (uses) was appended. 

In this experiment, popular products were shown at the top of the homepage. Impact to sale was measured.

In this experiment, a protection plan was launched as a modal for customers that clicked add-to-cart without choosing the upsell. Impact on adds-to-cart and sales was measured.

In this experiment, product availabiltiy bars were shown on products with low stock. This was shown on listing pages. Impact on adds to cart and sales was measured.

In this experiment, the wording "one-time payment" was appended below all three pricing plans for a contract cancelation service. Impact on orders placed was measured. (Translated from German: "Einmalige Zahlung").

This was a replication attempt similar to experiment 497. A social proof message was added below add to cart buttons on product detail pages. Impact on adds to cart and transactions was measured.

In this experiment, a progress bar was added to a signup flow of a mental health app. It appeared on numerous steps of a onboarding flow. Impact on signup completions and checkouts was measured.

In this experiment, the variation tracked how many people would add something to cart over the last 24 hours and display that just below the add to cart button. Impact on adds to cart and transactions was measured.

In this experiment, a social proof message was added below add to cart buttons on product detail pages. The copy read "Hurry, X people have viewed this product". Impact on adds to cart and transactions was measured.

In this product detail page experiment a simple subheadline was appended to a new product. The tagline read "Lose weight sustainably and healthily." (Google translated from German "Nachhaltig und gesund Gewicht verlieren."). Impact on sales and revenue was measured.

In this experiment, recently purchased products were appended at the top of the homepage. The test ran for loggedin users only. Impact on add-to-cart, sales and revenue was measured.