All Latest 634 A/B Tests

Test #149 on Reverb.com by Nicholas EvansNicholas Evans Feb 07, 2018 Desktop Product X.X% Signups

Nicholas Tested Pattern #16: Welcome Mat - Partial On Reverb.com

- Variant A
- Variant B
Total Sample: 726,088 • Statistical Power at 5% MDE: 17.2%

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Test #150 on Normanrecords.com by Nathon RaineNathon Raine Feb 07, 2018 Desktop Home & Landing X.X% Sales

Nathon Tested Pattern #45: Benefit Bar On Normanrecords.com

- Variant A
- Variant B
Total Sample: 120,700 • Statistical Power at 5% MDE: 35.2%

Test #140 on Akademiafotografii.p... by Grzegorz JancewiczGrzegorz Jancewicz Jan 05, 2018 Desktop Mobile Product X.X% Leads

Grzegorz Tested Pattern #46: Pay Later On Akademiafotografii.p...

- Variant A
- Variant B

The test was run on multiple course pages. The screenshot contains the cropped bottom part of a long screen with an exposed signup form. The variation introduced additional text above the form which states: "Free Cancellation. Payment is not required today".
Total Sample: 37,727 • Statistical Power at 5% MDE: 19.9%

Test #139 on Examine.com by Martin WongMartin Wong Jan 04, 2018 Desktop Pricing X.X% Sales

Martin Tested Pattern #51: Shortcut Buttons On Examine.com

- Variant A
- Variant B

In this test an additional "Purchase" button was shown along side a "Learn More" button. The "Purchase" button went straight to checkout, whereas the "Learn More" button went to a product overview page.
Total Sample: 18,620 • Statistical Power at 5% MDE: 7.6%

Test #137 on Trydesignlab.com by Daniel ShapiroDaniel Shapiro Dec 22, 2017 Desktop Mobile Checkout X.X% Sales

Daniel Tested Pattern #46: Pay Later On Trydesignlab.com

- Variant A
- Variant B

This test was run on a 3 step checkout process. The first screen was asking for contact information, and the second screen asked for credit card details. The change was shown on both first two steps as shown on the image below.
Total Sample: 2,218 • Statistical Power at 5% MDE: 7.3%

Test #138 on Trydesignlab.com by Daniel ShapiroDaniel Shapiro Dec 22, 2017 Desktop Mobile Checkout X.X% Sales

Daniel Tested Pattern #42: Countdown Timer On Trydesignlab.com

- Variant A
- Variant B

This test was run on a 3 step checkout process. The first screen was asking for contact information, and the second screen asked for credit card details. The change was shown on both first two steps as shown on the image below.
Total Sample: 2,258 • Statistical Power at 5% MDE: 8.2%

Test #135 on Akademiafotografii.p... by Grzegorz JancewiczGrzegorz Jancewicz Dec 18, 2017 Desktop Home & Landing X.X% Leads

Grzegorz Tested Pattern #4: Testimonials On Akademiafotografii.p...

- Variant A
- Variant B
Total Sample: 3,927 • Statistical Power at 5% MDE: 5.8%

Test #136 on Missetam.nl by Marlies Wilms FloetMarlies Wilms Floet Dec 18, 2017 Desktop Product X.X% Sales

Marlies Wilms Tested Pattern #42: Countdown Timer On Missetam.nl

- Variant A
- Variant B

De Nieuwe Zaak (a Dutch ecommerce agency) tested a countdown timer on an ecommerce site. The variation showed how many hours and minutes were left in order to be eligible for next day delivery. The variation beat the control which did not have this element of urgency.

Test #134 on Kenhub.com by Niels HapkeNiels Hapke Dec 14, 2017 Desktop Product X.X% Sales

Niels Tested Pattern #41: Sticky Call To Action On Kenhub.com

- Variant A
- Variant B

In this beautiful test, the key change was the introduction of a larger call to action linking to a premium / upgrade screen. The call to action was placed on the left sidebar which was floating. This is a great example of providing visibility to important elements by making them persistent.
Total Sample: 29,743 • Statistical Power at 5% MDE: 13.5%

Test #133 on Bing.com by Ronny KohaviRonny Kohavi Dec 13, 2017 Desktop Mobile Listing X.X% Revenue

Ronny Tested Pattern #43: Long Titles On Bing.com

- Variant A
- Variant B

In 2012 a Microsoft employee working on Bing had an idea about changing the way the search engine displayed ad headlines. Developing it wouldn’t require much effort—just a few days of an engineer’s time—but it was one of hundreds of ideas proposed, and the program managers deemed it a low priority. So it languished for more than six months, until an engineer, who saw that the cost of writing the code for it would be small, launched a simple online controlled experiment—an A/B test—to assess its impact. Within hours the new headline variation was producing abnormally high revenue, triggering a “too good to be true” alert.

HBR, September–October 2017 Issue, https://hbr.org/2017/09/the-surprising-power-of-online-experiments

Note: This experiment was a solid success and replicated multiple times over a period of months. It worked at Bing and had a profound influence. The only reason why we atributed a 0.25 point (a "Maybe") was because we don't have the exact sample size and conversion data.

 

Test #132 on Sjvc.edu by Phillip BarnesPhillip Barnes Dec 12, 2017 Mobile Home & Landing X.X% Leads

Phillip Tested Pattern #41: Sticky Call To Action On Sjvc.edu

- Variant A
- Variant B

In this test, a footer with a button to a lead form was turned into a floating one.
Total Sample: 1,437 • Statistical Power at 5% MDE: 4.2%

Test #128 on Acousticalsurfaces.c... by Nina BayattiNina Bayatti Dec 02, 2017 Desktop Signup X.X% Leads

Nina Tested Pattern #20: Canned Response On Acousticalsurfaces.c...

- Variant A
- Variant B
Total Sample: 2,951 • Statistical Power at 5% MDE: 7.1%

Test #127 on Glass.net by Mark FreedleMark Freedle Nov 23, 2017 Desktop Mobile Listing X.X% Leads

Mark Tested Pattern #42: Countdown Timer On Glass.net

- Variant A
- Variant B
Total Sample: 61,034 • Statistical Power at 5% MDE: 23.7%

Test #125 on Vivareal.com.br by Rodrigo MauésRodrigo Maués Nov 13, 2017 Desktop Product X.X% Leads

Rodrigo Tested Pattern #38: Faded Background Form On Vivareal.com.br

- Variant A
- Variant B
Total Sample: 2,628,666 • Statistical Power at 5% MDE: 99.9%

Test #119 on Vivareal.com.br by Rodrigo MauésRodrigo Maués Nov 01, 2017 Desktop Listing X.X% Leads

Rodrigo Tested Pattern #36: Fewer Or More Results On Vivareal.com.br

- Variant A
- Variant B
Total Sample: 2,452,622 • Statistical Power at 5% MDE: 99.9%

Test #117 on Ssdnodes.com by Matt ConnorMatt Connor Oct 02, 2017 Desktop Shopping Cart X.X% Sales

Matt Tested Pattern #21: What It's Worth On Ssdnodes.com

- Variant A
- Variant B
Total Sample: 4,000 • Statistical Power at 5% MDE: 7.9%

Test #115 on Akademiafotografii.p... by Grzegorz JancewiczGrzegorz Jancewicz Sep 01, 2017 Desktop Product X.X% Leads

Grzegorz Tested Pattern #4: Testimonials On Akademiafotografii.p...

- Variant A
- Variant B
Total Sample: 13,817 • Statistical Power at 5% MDE: 9.8%

Test #100 on Vivareal.com.br by Rodrigo MauésRodrigo Maués Aug 01, 2017 Mobile Product X.X% Leads

Rodrigo Tested Pattern #20: Canned Response On Vivareal.com.br

- Variant A
- Variant B
Total Sample: 203,704 • Statistical Power at 5% MDE: 52.6%

Test #93 on Examine.com by Martin WongMartin Wong Aug 01, 2017 Desktop Home & Landing X.X% Sales

Martin Tested Pattern #29: Surfaced Content On Examine.com

- Variant A
- Variant B
Total Sample: 102,416 • Statistical Power at 5% MDE: 6.1%

Test #112 on Glass.net by Mark FreedleMark Freedle Jul 14, 2017 Desktop Mobile Signup X.X% Leads

Mark Tested Pattern #20: Canned Response On Glass.net

- Variant A
- Variant B
Total Sample: 13,197 • Statistical Power at 5% MDE: 21.2%