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Only Significant A/B Tests

Only show the highest quality tests with a p-value < 0.05

Become a member to unlock the abiltiy to see the highest impact a/b tests. Being able to see the actual test results and sort by impact allows growth and experimentation teams to take action on the biggest gains first

Test #63 on Vanityplanet.com by Doug Baltman Jan 01, 2017 Desktop Product

Doug Baltman Tested Pattern #30: Authentic Photos In Test #63 On Vanityplanet.com

Test #51 on Menufy.com by Aleksandr Elesev Oct 20, 2016 Desktop Mobile Checkout

Aleksandr Elesev Tested Pattern #63: Trust Seals In Test #51 On Menufy.com

Test #48 on Adoramapix.com by Herman Klein Oct 01, 2016 Product

Herman Klein Tested Pattern #4: Testimonials In Test #48 On Adoramapix.com

Test #55 on Autodesk.com by Lisa Seaman Aug 11, 2016 Desktop Home & Landing

Lisa Seaman Tested Pattern #14: Exposed Menu Options In Test #55 On Autodesk.com

In this test, some of the menu options (accessible in the top right hamburger menu) were copied over onto the top navigation. The options that were exposed were "All Products", "Free Trial" and "Buy".

Test #54 on by Chris Goward Aug 11, 2016 Desktop Mobile Product

Chris Goward Tested Pattern #7: Social Counts In Test #54

Client background (e.g. industry, business model):

This client is a healthcare company: their website is designed for lead generation. This company collects leads for their kidney-focused programs and ultimately provides kidney dialysis for those who decide to become patients.

Experiment background:

This experiment was focused on a right rail and the goal was to encourage more users to sign up to download the client’s free diabetes-friendly cookbook.

Test #57 on by Jakub Linowski Jul 07, 2016 Desktop Checkout

Jakub Linowski Tested Pattern #66: Complementary Upsell In Test #57

Test #47 on Adoramapix.com by Herman Klein Jun 09, 2016 Desktop Shopping Cart

Herman Klein Tested Pattern #4: Testimonials In Test #47 On Adoramapix.com

Test #35 on by Someone Apr 01, 2016 Desktop Mobile Home & Landing

Someone Tested Pattern #26: Cart Reminder And Recently Viewed In Test #35

Test #27 on Adoramapix.com by Herman Klein Mar 01, 2016 Desktop Mobile Product

Herman Klein Tested Pattern #11: Gradual Reassurance In Test #27 On Adoramapix.com

Test #34 on Theorytestpro.co.uk by Henry Dillon Mar 01, 2016 Desktop Home & Landing

Henry Dillon Tested Pattern #11: Gradual Reassurance In Test #34 On Theorytestpro.co.uk

Test #2 on Wpallimport.com by Louis Reingold Jan 01, 2016 Desktop Pricing

Louis Reingold Tested Pattern #21: What It's Worth In Test #2 On Wpallimport.com

Test #12 on Covenanteyes.com by Nicole Morris Dec 01, 2015 Desktop Mobile Home & Landing

Nicole Morris Tested Pattern #29: Surfaced Content In Test #12 On Covenanteyes.com

In the B variation, 3 blog posts were referenced at the bottom of the homepage. Each of the blog post articles also contained strong copy to present the problem the service was helping customers with (porn addition) - along with clear calls to start a subscription (the primary metric).

Test #23 on Checkineasy.com by Justin Baer Oct 01, 2015 Desktop Mobile Home & Landing