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Only Significant A/B Tests

Only show the highest quality tests with a p-value < 0.05

Become a member to unlock the abiltiy to see the highest impact a/b tests. Being able to see the actual test results and sort by impact allows growth and experimentation teams to take action on the biggest gains first

Test #197 on Reverb.com by Nicholas Evans Sep 04, 2018 Desktop Product

Nicholas Evans Tested Pattern #4: Testimonials In Test #197 On Reverb.com

In the variation, customer reviews were exposed from a less visible tab view.

Test #195 on Yummly.com by Kimberly Cheung Aug 13, 2018 Desktop Mobile Listing

Kimberly Cheung Tested Pattern #78: Tags, Badges And Structured Information In Test #195 On Yummly.com

Test #192 on Refactoring.guru by Alexander Shvets Aug 07, 2018 Desktop Mobile Product

Alexander Shvets Tested Pattern #4: Testimonials In Test #192 On Refactoring.guru

In this experiment, a number of customer reviews were added at the middle of a product page.

Test #193 on Yummly.com by Marcos Ciarrocchi Aug 07, 2018 Desktop Mobile Signup

Marcos Ciarrocchi Tested Pattern #91: Forced Action In Test #193 On Yummly.com

In this experiment, the presence of an additional "skip all" text link was tested on a multiple step signup flow. The skip all link allowed users to bypass personalization questions and go straight to their app dashboard. The control (A) shows its presence, and in variant B we can see it was removed.

Test #188 on Thomasnet.com by Julian Gaviria Jul 11, 2018 Desktop Mobile Home & Landing

Julian Gaviria Tested Pattern #4: Testimonials In Test #188 On Thomasnet.com

In this experiment, a testimonial with a repeated call to action was placed at the bottom of a landing page.

Test #186 on by Devesh Khanal Jul 02, 2018 Mobile Home & Landing

Devesh Khanal Tested Pattern #14: Exposed Menu Options In Test #186

In this experiment, additional product categories were added at the top of the navigation.

Test #183 on Trydesignlab.com by Daniel Shapiro Jun 19, 2018 Desktop Mobile Product

Daniel Shapiro Tested Pattern #46: Pay Later In Test #183 On Trydesignlab.com

Test #182 on Yummly.com by Marcos Ciarrocchi Jun 12, 2018 Desktop Listing

Marcos Ciarrocchi Tested Pattern #6: Customer Star Ratings In Test #182 On Yummly.com

Test #181 on Yummly.com by Kimberly Cheung Jun 04, 2018 Desktop Mobile Signup

Kimberly Cheung Tested Pattern #7: Social Counts In Test #181 On Yummly.com

Test #180 on Radhabeauty.com by Viljo Vabrit Jun 03, 2018 Mobile Global

Viljo Vabrit Tested Pattern #45: Benefit Bar In Test #180 On Radhabeauty.com

Test #177 on by Devesh Khanal May 17, 2018 Desktop Shopping Cart

Devesh Khanal Tested Pattern #66: Complementary Upsell In Test #177

Test #178 on by Devesh Khanal May 17, 2018 Desktop Product

Devesh Khanal Tested Pattern #66: Complementary Upsell In Test #178

Test #176 on Kenhub.com by Niels Hapke May 16, 2018 Desktop Mobile Checkout

Niels Hapke Tested Pattern #4: Testimonials In Test #176 On Kenhub.com

In this experiment, testimonials were added on a checkout screen.

Test #175 on Thomasnet.com by Julian Gaviria May 14, 2018 Desktop Mobile Content

Julian Gaviria Tested Pattern #23: Inline Link Nudge In Test #175 On Thomasnet.com

Test #171 on Sjvc.edu by Phillip Barnes Apr 27, 2018 Desktop Mobile Signup

Phillip Barnes Tested Pattern #63: Trust Seals In Test #171 On Sjvc.edu

Test #168 on Akademiafotografii.p... by Grzegorz Jancewicz Apr 23, 2018 Desktop Listing

Grzegorz Jancewicz Tested Pattern #45: Benefit Bar In Test #168 On Akademiafotografii.p...

Test #167 on Lovehoney.co.uk by Matthew Curry Apr 10, 2018 Desktop Product

Matthew Curry Tested Pattern #69: Autodiscounting In Test #167 On Lovehoney.co.uk

The idea is that, if the customer has an active discount code for that session (either by landing on a particular page, or entering a code somewhere), instead of just showing the discount in the basket, we show it further (earlier) up the funnel and automatically discount on the product page.

The effectiveness of this depends on the discount level, I've tested it at 30% and 50%.

With a 50% Discount:
Add to Cart rate +33%
Sales rate + 24%

With a 30% Discount:
Add to Cart rate +11.6%
Sales rate + 10.2%

Test #162 on Bullymax.com by Viljo Vabrit Mar 20, 2018 Desktop Home & Landing