Your filter results
Become a member to unlock the abiltiy to see the highest impact a/b tests. Being able to see the actual test results and sort by impact allows growth and experimentation teams to take action on the biggest gains first
Test #241 on
Kenhub.com
by
Niels Hapke
May 24, 2019
Desktop
Mobile
Signup
Niels Hapke Tested Pattern #105: Lead Magnets In Test #241 On Kenhub.com
In this experiment, a free study guide ebook was promoted on a registration page.
Test #237 on
Goodui.org
by
Jakub Linowski
Apr 29, 2019
Desktop
Mobile
Listing
Jakub Linowski Tested Pattern #103: Money Back Guarantee In Test #237 On Goodui.org
Test #231 on
Glass.net
by
Mark Freedle
Mar 14, 2019
Desktop
Mobile
Signup
Mark Freedle Tested Pattern #20: Canned Response In Test #231 On Glass.net
Test #229 on
by
Jakub Linowski
Mar 08, 2019
Desktop
Mobile
Checkout
Jakub Linowski Tested Pattern #99: Progress Bar In Test #229
Test #228 on
by
Jakub Linowski
Mar 05, 2019
Desktop
Mobile
Checkout
Jakub Linowski Tested Pattern #99: Progress Bar In Test #228
The variation added a progress bar to one of the checkout steps for a ticket ordering site.
Test #227 on
Volders.de
by
Alexander Krieger
Mar 04, 2019
Desktop
Signup
Alexander Krieger Tested Pattern #99: Progress Bar In Test #227 On Volders.de
In this experiment, a simple progress bar was added to a 2nd step of contract cancellation funnel. The progress bar used separate styles to show which steps were completed, what the current step was, as well as the future step.
Translation of the 3 steps from German are as follows:
- Fill out the termination
- Send termination
- Proof of termination
Test #222 on
Thomasnet.com
by
Julian Gaviria
Feb 01, 2019
Desktop
Listing
Julian Gaviria Tested Pattern #7: Social Counts In Test #222 On Thomasnet.com
In this variation, a number of social proof references were added to a signup modal.
Test #218 on
Yummly.com
by
Kimberly Cheung
Jan 14, 2019
Desktop
Mobile
Home & Landing
Kimberly Cheung Tested Pattern #94: Visible Search In Test #218 On Yummly.com
Hypothesis: Anonymous users can't use global search while on the home promo page. We believe that if we show a global search bar to anonymous users, it presents a higher converting funnel (guided search) and will increase our sign-up rates significantly.
Control (A): Logged out users don't see global search bar.
Variant (B): Logged out users see global search bar. After searching for a keyword, the signup funnel starts with a more personalized reason to continue the signup process.
Test #219 on
Mt.com
by
Vito Mediavilla
Jan 14, 2019
Desktop
Mobile
Home & Landing
Vito Mediavilla Tested Pattern #95: Clickable Product Previews In Test #219 On Mt.com
Test #217 on
Thomasnet.com
by
Julian Gaviria
Jan 03, 2019
Desktop
Mobile
Home & Landing
Julian Gaviria Tested Pattern #41: Sticky Call To Action In Test #217 On Thomasnet.com
Test #215 on
Vivareal.com.br
by
Vinicius Barros Peixoto
Dec 21, 2018
Mobile
Listing
Vinicius Barros Peixoto Tested Pattern #92: Already Viewed Label In Test #215 On Vivareal.com.br
The idea of this test was to add a "Viewed" label on a listing page to indicate listings which have already been viewed by users.
Test #216 on
Support.microsoft.co...
by
Ronny Kohavi
Dec 21, 2018
Desktop
Home & Landing
Ronny Kohavi Tested Pattern #2: Icon Labels In Test #216 On Support.microsoft.co...
Microsoft ran an experiment on their Customer Satisfaction Survey at both support.microsoft.com and answers.microsoft.com (Desktop). The treatment contained two icon labels at the opposite sides of the star rating range (ex: Very Dissatisfied and Very Satisfied) - providing it with additional meaning.
Test #212 on
Mt.com
by
Vito Mediavilla
Dec 04, 2018
Desktop
Mobile
Product
Vito Mediavilla Tested Pattern #60: Repeated Bottom Call To Action In Test #212 On Mt.com
In this experiment, a call to action was repeated at the bottom of the product page. Additional certification icons were also added for additional reassurance.
Test #211 on
Skype App
by
Ronny Kohavi
Nov 20, 2018
Mobile
Global
Ronny Kohavi Tested Pattern #2: Icon Labels In Test #211
Microsoft Skype ran an experiment for the mobile segment of the Skype application with a treatment having combined icons with corresponding labels. The control only showed icons.
Test #207 on
Suzuki.be
by
Karl Gilis
Nov 01, 2018
Desktop
Product
Karl Gilis Tested Pattern #88: Action Button In Test #207 On Suzuki.be
This test ran on the Suzuki Swift landing page. In the B variation, extra links with the following copy ‘Discover the <name of car model>’ were added for each sub product. (in Dutch: ‘Bekijk de…’).
Test #201 on
by
Ben Labay
Sep 19, 2018
Desktop
Mobile
Thank You
Ben Labay Tested Pattern #7: Social Counts In Test #201
In this test the upsell modal had an added text box with number of people that day who took the offer. The test hypothesis was that social proof will add motivation to take an action and the offer.
Test #197 on
Reverb.com
by
Nicholas Evans
Sep 04, 2018
Desktop
Product
Nicholas Evans Tested Pattern #4: Testimonials In Test #197 On Reverb.com
In the variation, customer reviews were exposed from a less visible tab view.
Test #195 on
Yummly.com
by
Kimberly Cheung
Aug 13, 2018
Desktop
Mobile
Listing
Kimberly Cheung Tested Pattern #78: Tags, Badges And Structured Information In Test #195 On Yummly.com
Test #192 on
Refactoring.guru
by
Alexander Shvets
Aug 07, 2018
Desktop
Mobile
Product
Alexander Shvets Tested Pattern #4: Testimonials In Test #192 On Refactoring.guru
In this experiment, a number of customer reviews were added at the middle of a product page.
Test #193 on
Yummly.com
by
Marcos Ciarrocchi
Aug 07, 2018
Desktop
Mobile
Signup
Marcos Ciarrocchi Tested Pattern #91: Forced Action In Test #193 On Yummly.com
In this experiment, the presence of an additional "skip all" text link was tested on a multiple step signup flow. The skip all link allowed users to bypass personalization questions and go straight to their app dashboard. The control (A) shows its presence, and in variant B we can see it was removed.