Tests | GoodUI

Test #176 on Kenhub.com by Niels Hapke May 16, 2018 Desktop Mobile Checkout

Niels Tested Pattern #4: Testimonials On Kenhub.com

In this experiment, testimonials were added on a checkout screen.

Test #175 on Thomasnet.com by Julian Gaviria May 14, 2018 Desktop Mobile Content

Julian Tested Pattern #23: Inline Link Nudge On Thomasnet.com

Test #171 on Sjvc.edu by Phillip Barnes Apr 27, 2018 Desktop Mobile Signup

Phillip Tested Pattern #63: Trust Seals On Sjvc.edu

Test #168 on Akademiafotografii.p... by Grzegorz Jancewicz Apr 23, 2018 Desktop Listing

Grzegorz Tested Pattern #45: Benefit Bar On Akademiafotografii.p...

Test #167 on Lovehoney.co.uk by Matthew Curry Apr 10, 2018 Desktop Product

Matthew Tested Pattern #69: Autodiscounting On Lovehoney.co.uk

The idea is that, if the customer has an active discount code for that session (either by landing on a particular page, or entering a code somewhere), instead of just showing the discount in the basket, we show it further (earlier) up the funnel and automatically discount on the product page.

The effectiveness of this depends on the discount level, I've tested it at 30% and 50%.

With a 50% Discount:
Add to Cart rate +33%
Sales rate + 24%

With a 30% Discount:
Add to Cart rate +11.6%
Sales rate + 10.2%

Test #162 on Bullymax.com by Viljo Vabrit Mar 20, 2018 Desktop Home & Landing

Viljo Tested Pattern #68: Welcome Discount On Bullymax.com

Test #160 on Examine.com by Martin Wong Mar 15, 2018 Desktop Mobile Product

Martin Tested Pattern #49: Above The Fold Call To Action On Examine.com

Test #158 on Kenhub.com by Niels Hapke Mar 11, 2018 Desktop Mobile Checkout

Niels Tested Pattern #63: Trust Seals On Kenhub.com

Test #159 on Swimsuitsforall.com by Devesh Khanal Mar 11, 2018 Desktop Checkout

Devesh Tested Pattern #63: Trust Seals On Swimsuitsforall.com

Test #157 on Bobandlush.com by Viljo Vabrit Mar 06, 2018 Desktop Product

Viljo Tested Pattern #62: Urgent Next Day Delivery On Bobandlush.com

Hypothesis - Urgency leads to higher conversions as people have less time to think and will instead follow their impulse to complete the purchase now rather than later.

The Treatment - From Monday to Friday, before 4 PM, we added the urgency message “Free next business day delivery if you order before 4 PM (UK)”. We placed the urgency message just below the product name ensuring that it fell into the reading pattern of all visitors interested in the products. To ensure the treatment was only shown at the right time and for the right people we added a condition: MON, TUE, WED, THU, FRI before 4 PM; UK IP.

Test #156 on Mt.com by Vito Mediavilla Feb 25, 2018 Desktop Listing

Vito Tested Pattern #60: Repeated Bottom Call To Action On Mt.com

This test duplicated two buttons at the bottom of the page. However, the site already contained floating buttons (from the header).

Test #152 on Reverb.com by Nicholas Evans Feb 13, 2018 Desktop Mobile Product

Nicholas Tested Pattern #15: Bulleted Reassurances On Reverb.com

Test #151 on Mamaearth.ca by Michael Bernstein Feb 08, 2018 Desktop Checkout

Michael Tested Pattern #45: Benefit Bar On Mamaearth.ca

Test #149 on Reverb.com by Nicholas Evans Feb 07, 2018 Desktop Product

Nicholas Tested Pattern #16: Welcome Mat - Partial On Reverb.com

Test #150 on Normanrecords.com by Nathon Raine Feb 07, 2018 Desktop Home & Landing

Nathon Tested Pattern #45: Benefit Bar On Normanrecords.com

Test #140 on Akademiafotografii.p... by Grzegorz Jancewicz Jan 05, 2018 Desktop Mobile Product

Grzegorz Tested Pattern #46: Pay Later On Akademiafotografii.p...

The test was run on multiple course pages. The screenshot contains the cropped bottom part of a long screen with an exposed signup form. The variation introduced additional text above the form which states: "Free Cancellation. Payment is not required today".

Test #139 on Examine.com by Martin Wong Jan 04, 2018 Desktop Pricing