All Latest 610 A/B Tests

In this experiment, a lead generating section with a call to action (welcome mat) was appended at the top of article pages. Impact on lead generation was measured.

In this experiment, a simple "Join Now" button was added inside an expanded mobile navigation menu. Clicking the button would start a multiple step membership subscription process. Impact on subscription starts and final sales were tracked.

In this homepage experiment, company logos were added to the homepage. These were example clients or companies that Backstage works with and offers casting (job) listing from. Impact on the registration flow and membership checkouts was measured.

Three common delivery questions were answered at the bottom of a checkout page. 

In this experiment, the variation added a second total price at the bottom of the checkout screen just above the checkout button. The impact on sales was measured.

In this experiment, a number of use cases examples were added to illustrate the situations in which experts could help. 

In this experiment, the variation added three G2 badges or awards. The intent was to measure the impact of this change on signups for Umbraco.

In this experiment, a listing page was expanded to show two actions (apply and view details) instead of a single one (view details only). This variation enabled users with a shortcut action to apply for roles one step earlier (and start membership flows for new users). 

This experiment measured the impact of adding text labels to three icon-only nav items. 

In this little experiment, an extra "Free Shipping" message was added on a product page. It's prominence was increased by using white copy on a darker blue background. Impact on adds-to-cart and total sales was measured.

In this experiment, an extra "Free Shipping" message was added on a product page - at the top of the buy box with an add-to-cart call to action. It's prominence was increased by using white copy on a darker blue background. Impact on adds-to-cart and total sales was measured.

In this homepage experiment, a series of product categories were shown more visible near the top of the screen (instead of only being shown inside the hamburger menu). They linked up to corresponding listing pages with such items as: gifts, short socks, long socks, and underwear. Impact on adds-to-cart and total sales was measured.

In this experiment, a trial signup section was added at the bottom of Umbraco's long homepage (CMS business). The experiment measured the impact on trial signups.

In this experiment, an aspirational photo was shown on the right side panel - reinforcing the theme of casting calls. The experiment measured progression to the next step and completed signups.

In this simple experiment on an article page, the variation slid out a sticky call to action linking to the next article. The sliding interaction triggered after some scrolling threshold (around 1000px or so). Afterwards, the sticky call to action maintained its floating position. The experiment measured clicks on this "next article" button.

In this experiment, a set of reassurances and reviews were added in the header of this ecommerce website. Translating from German, these read: "Anti Hole Guarantee", "Free Shipping" and "X Ratings out of Y Reviews".

This experiment variation prompted users to save (bookmark) a company profile on a company detail page. Clicking on the save feature while logged out, would prompt a registration modal. Hence the save feature acted as an extra reason to signup. The number of people engaging or interacting with the feature was measured, as well as registrations.

An extra "Place Order" button was duplicated above the fold on this checkout page. The control had a similar button further down at the bottom of the screen. The impact on total sales was measured from this change.

In this experiment, a 3 plan vs 2 plan pricing page was shown to potential customers. Impact on sales and revenue were measured.

In this experiment, a simple link to a newsletter signup landing page was added at the bottom of an article. The newsletter landing page then encouraged users to provide their email address for future article updates.