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Test #446 on by Jakub Linowski Dec 15, 2022 Desktop Mobile Product
Jakub Linowski Tested Pattern #18: Single Or Alternative Buttons In Test #446
In this experiment, an additional purchase trigger was added - the ability to start by chosing a gift announcement option. In the control, this same question was asked further in the purchase funnel (after adding to cart). In the variation, this question was surfaced earlier as an alternative way of starting the purchase. Impact on total sales was measured.
Test #445 on Phorest.com by Sorcha Mullis Dec 14, 2022 Desktop Mobile Home & Landing
Sorcha Mullis Tested Pattern #33: Example Situations In Test #445 On Phorest.com
In this experiment, five clickable feature elements were surfaced on the homepage. Clicking on any of these 5 elements launched an Instastory-like short 10 second video in full screen. These videos explained the key features of the software being offered. Impact on lead generation was measured.
Test #444 on by Melina Hess Nov 30, 2022 Mobile Product
Melina Hess Tested Pattern #41: Sticky Call To Action In Test #444
In this experiment, a floating add-to-cart with two product choices (color and size) were added on a product page. This appeared only after scrolling past the existing / embedded product selection buy box.
The floating add-to-cart widget had another layer of complexity in that it allowed customers to make a size and color selection with an expandable fly out. Making a selection would also append the total price to the add-to-cart button label.
Impact on total transactions was measured.
Test #442 on Volders.de by Daria Kurchinskaia Nov 27, 2022 Desktop Mobile Home & Landing
Daria Kurchinskaia Tested Pattern #4: Testimonials In Test #442 On Volders.de
In this experiment, three testimonials were appended at the bottom of landing pages of a contract cancelation service (paid). These testimonials were also shown throughout the complete signup funnel (4 more steps). Impact on progression (step 2) and final completed purchases were measured.
Test #443 on Volders.de by Daria Kurchinskaia Nov 27, 2022 Desktop Mobile Home & Landing
Daria Kurchinskaia Tested Pattern #4: Testimonials In Test #443 On Volders.de
In this experiment, four TrustPilot reviews were appended at the bottom of landing pages of a contract cancelation service (paid). These reviews were also shown throughout the complete signup funnel (4 more steps). Impact on progression (step 2) and final completed purchases were measured.
Test #441 on by Melina Hess Nov 23, 2022 Desktop Mobile Product
Melina Hess Tested Pattern #41: Sticky Call To Action In Test #441
In this experiment, a floating sticky bar was added on product pages. The sticky elements only appeared after users scrolled beyond the fixed buy box area that is relatively high on the page (visible on the control screenshot). The sticky bar contained three elements: a button to configure up to three product choices, a flavor selection pulldown, and the add-to-cart button.
In the variation, when users clicked on the flavor pulldown three things happened. First, they were anchored back to the top of the buy box. Second, the floating sticky disappeared. And third, the flavors pulldown automatically expanded (overlapping the original primary add-to-cart button).
The control did not have any of the sticky behaviors.
Impact to total sales was measured.
Test #437 on Vivareal.com.br by Rodrigo Maués Oct 28, 2022 Desktop Mobile Listing
Rodrigo Maués Tested Pattern #18: Single Or Alternative Buttons In Test #437 On Vivareal.com.br
In this experiment, an additional and alternative text based call to action link was added on real estate properity listings. Instead of only having "Ligar" ("Call"), "Enviar mensagem" was also appended ("Send Message"). This additional link lead to a lead-gen form.
Test #438 on Phorest.com by Sorcha Mullis Oct 28, 2022 Desktop Mobile Home & Landing
Sorcha Mullis Tested Pattern #18: Single Or Alternative Buttons In Test #438 On Phorest.com
In this experiment, the addition of a secondary CTA for lead generation in the nav and the hero were tested. The additional button invited users to watch a gated demo video (approx 12 minutes). Clicking the CTA triggered a pop-up form collecting some basic contact information before the user could access the video page. Total leads were measured with lead form submittions.
Test #436 on Designlab.com by Daniel Shapiro Oct 25, 2022 Desktop Mobile Home & Landing
Daniel Shapiro Tested Pattern #7: Social Counts In Test #436 On Designlab.com
In this experiment, social proof and scarcity messages were shown on a course enrollment landing page. When students were starting to sign up at the beginning of each month (with greater availability), a simpler "X students have already enrolled in the next cohort" message was used.
Later in the month when fewer spots were available, a more scarce message was used with the following copy "ONLY X SPOTS available in the next cohort".
In both cases, the numbers were accurate and dynamically updated.
Test #433 on Expertinstitute.com by Ardit Veliu Sep 30, 2022 Desktop Mobile Signup
Ardit Veliu Tested Pattern #20: Canned Response In Test #433 On Expertinstitute.com
In this experiment a dynamic canned response was added to a lead form. The contents of the copy reflected a handful of user choices from other form field selections. Impact on leads / form submissions was measured.
Test #434 on Learnwithhomer.com by Stanley Zuo Sep 30, 2022 Mobile Signup
Stanley Zuo Tested Pattern #66: Complementary Upsell In Test #434 On Learnwithhomer.com
In this experiment, an upsell modal appeared during a signup funnel. In the variation, if users did not select a monthly plan, they were nudged to an annual one. Impact on overall and annual signups was measured.
Test #432 on Snocks.com by Melina Hess Sep 29, 2022 Mobile Global
Melina Hess Tested Pattern #94: Visible Search In Test #432 On Snocks.com
In this experiment, search functionality was added in the variation, globally on mobile. Impact on sales was measured
Test #431 on Volders.de by Daria Kurchinskaia Sep 23, 2022 Desktop Mobile Pricing
Daria Kurchinskaia Tested Pattern #21: What It's Worth In Test #431 On Volders.de
In this experiment, a historically higher price point was added as a crossed out anchor. The control only showed the current price. The variation showed the current price with the higher price crossed out. Impact on sales was measured.
Test #430 on by Jakub Linowski Sep 20, 2022 Desktop Product
Jakub Linowski Tested Pattern #26: Cart Reminder And Recently Viewed In Test #430
In this experiment, up to 5 recently viewed product pages would appear on the left hand navigation. The idea was to make it easier for users get back to what they were looking at in case they were browsing. These recently viewed products were not visibile in the control. Impact on adds-to-cart and completed transactions was measured.
Test #428 on Volders.de by Daria Kurchinskaia Aug 16, 2022 Desktop Mobile Signup
Daria Kurchinskaia Tested Pattern #26: Cart Reminder And Recently Viewed In Test #428 On Volders.de
In this test 1) a passive hint communicated to users that their data will be saved for 7 days for them to be able to continue their cancellation later and 2) dropped off users were targeted with an email campaign within the first 4 hours after drop off. The reminder email linked users to a shipping page (checkout page) without them requiring to fill out their personal, contract information one more time.
Test #424 on by Sandis Viksna Jul 28, 2022 Desktop Shopping Cart
Sandis Viksna Tested Pattern #45: Benefit Bar In Test #424
In this experiment, 3 reassurances were shown at the bottom of cart and checkout pages. The web site was selling health and nutrition products for males and one of the reassurances included "discreet shipping". Impact on sales was measured.
Test #423 on Expertinstitute.com by Ardit Veliu Jul 26, 2022 Desktop Mobile Home & Landing
Ardit Veliu Tested Pattern #110: Optional Field Labels In Test #423 On Expertinstitute.com
In this experiment, an "optional" label was shown near a message form field. Impact on overall leads was measured (requesting experts).
Test #419 on by Jakub Linowski Jun 29, 2022 Desktop Home & Landing
Jakub Linowski Tested Pattern #68: Welcome Discount In Test #419
In this experiment, the presence of a discount modal (bigger discount for larger purchases) was tested on home and product pages. The trigger happend after a scroll down, a few second pause, and a mouse scroll up interaction. Impact on sales was measured.
Test #418 on Online.metro-cc.ru by Andrey Andreev Jun 28, 2022 Desktop Mobile Home & Landing
Andrey Andreev Tested Pattern #79: Single Or Multiple Triggers In Test #418 On Online.metro-cc.ru
In this experiment, popular product category links were added near the bottom of the homepage of an online grocery store - Metro. Impact on completed sales was measured.
Test #416 on Designlab.com by Daniel Shapiro Jun 20, 2022 Desktop Mobile Product
Daniel Shapiro Tested Pattern #105: Lead Magnets In Test #416 On Designlab.com
In this experiment, copy was added which communicated that students signing up for a course would receive extra design resources (the lead magnet). This was added in multiple states of the course page. Impact on lead generation and enrollment was measured.