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Test #523 on
Livefresh.de
by
Pascal Dietz
Mar 21, 2024
Mobile
Product
Pascal Dietz Tested Pattern #131: Authority In Test #523 On Livefresh.de


In this experiment, a photo of a doctor (who researched and created the a cleanising juice - the product) was appended after the add to cart button. The copy is translated as follows from "Von der promovierten Ernährungswissenschaftlerin Dr. Ulrike Fisher auf wissenschaftlicher Basis entwickelt." [German] -> "Developed by doctoral nutritionist Dr. Ulrike Fisher with a scientific basis." Impact on sales was measured.
Test #521 on
Finn.com
by
Maksim Meged
Mar 14, 2024
Mobile
Home & Landing
Maksim Meged Tested Pattern #26: Cart Reminder And Recently Viewed In Test #521 On Finn.com


This experiment was triggered by a small segment of users who completed the first step of checkout funnel (submitted email, name, phone number), but dropped from checkout and returned to cars catalogue 7 or more minutes later.
In the control, users didn't see any cart icon nor function to resume their checkout flow.
In the variation however, users saw a filled shopping cart icon with resume functionality. Clicking on the icon would guide and redirect users to their latest abandoned stage of their checkout flow.
Test #517 on
Aboalarm.de
by
Daria Kurchinskaia
Feb 12, 2024
Desktop
Checkout
Daria Kurchinskaia Tested Pattern #78: Tags, Badges And Structured Information In Test #517 On Aboalarm.de


In this experiment, a "most popular" badge ("am beliebsten") was appended to the middle plan of a contract cancellation service. Impact on overall purchases and revenue was measured.
Test #515 on
by
Jakub Linowski
Jan 31, 2024
Desktop
Mobile
Home & Landing
Jakub Linowski Tested Pattern #69: Autodiscounting In Test #515


In this experiment, people who saw an offer (in an email or popup) would see a more visible site wide reinforcement of their earned discount being active. In the control, the discount was only shown during checkout. In the variation, it was shown throughout the web site on the homepage and product detail pages.
Test #513 on
Dripl.de
by
Jona Eisenberger
Jan 23, 2024
Mobile
Desktop
Product
Jona Eisenberger Tested Pattern #15: Bulleted Reassurances In Test #513 On Dripl.de


In this experiment of a floor cleaning product, a reassurance about product uses was appended to two cleaning agent upsells. In the control users saw the 2 standard upsells for laminate and tiles. And in the variation the copy "Right for me. 100x Cleanings" (uses) was appended.
Test #511 on
Online.metro-cc.ru
by
Andrey Andreev
Jan 09, 2024
Desktop
Home & Landing
Andrey Andreev Tested Pattern #79: Product Highlights In Test #511 On Online.metro-cc.ru


In this experiment, popular products were shown at the top of the homepage. Impact to sale was measured.
Test #509 on
Jared.com
by
Craig Kistler
Dec 18, 2023
Desktop
Product
Craig Kistler Tested Pattern #66: Complementary Upsell In Test #509 On Jared.com


In this experiment, a protection plan was launched as a modal for customers that clicked add-to-cart without choosing the upsell. Impact on adds-to-cart and sales was measured.
Test #507 on
Fairment.de
by
Jona Eisenberger
Dec 11, 2023
Mobile
Listing
Jona Eisenberger Tested Pattern #133: Product Availability In Test #507 On Fairment.de


In this experiment, product availabiltiy bars were shown on products with low stock. This was shown on listing pages. Impact on adds to cart and sales was measured.
Test #501 on
Volders.de
by
Daria Kurchinskaia
Nov 02, 2023
Desktop
Mobile
Pricing
Daria Kurchinskaia Tested Pattern #132: One Time Payment Copy In Test #501 On Volders.de


In this experiment, the wording "one-time payment" was appended below all three pricing plans for a contract cancelation service. Impact on orders placed was measured. (Translated from German: "Einmalige Zahlung").
Test #500 on
Kayoutlet.com
by
Craig Kistler
Oct 25, 2023
Mobile
Product
Craig Kistler Tested Pattern #7: Social Counts In Test #500 On Kayoutlet.com


This was a replication attempt similar to experiment 497. A social proof message was added below add to cart buttons on product detail pages. Impact on adds to cart and transactions was measured.
Test #499 on
Shmoodyapp.com
by
Michael McSweeney
Oct 20, 2023
Mobile
Signup
Michael McSweeney Tested Pattern #99: Progress Bar In Test #499 On Shmoodyapp.com


In this experiment, a progress bar was added to a signup flow of a mental health app. It appeared on numerous steps of a onboarding flow. Impact on signup completions and checkouts was measured.
Test #498 on
by
Jakub Linowski
Oct 19, 2023
Desktop
Mobile
Product
Jakub Linowski Tested Pattern #7: Social Counts In Test #498


In this experiment, the variation tracked how many people would add something to cart over the last 24 hours and display that just below the add to cart button. Impact on adds to cart and transactions was measured.
Test #497 on
Jared.com
by
Craig Kistler
Oct 16, 2023
Mobile
Product
Craig Kistler Tested Pattern #7: Social Counts In Test #497 On Jared.com


In this experiment, a social proof message was added below add to cart buttons on product detail pages. The copy read "Hurry, X people have viewed this product". Impact on adds to cart and transactions was measured.
Test #496 on
Livefresh.de
by
Pascal Dietz
Oct 03, 2023
Desktop
Mobile
Product
Pascal Dietz Tested Pattern #43: Long Titles In Test #496 On Livefresh.de


In this product detail page experiment a simple subheadline was appended to a new product. The tagline read "Lose weight sustainably and healthily." (Google translated from German "Nachhaltig und gesund Gewicht verlieren."). Impact on sales and revenue was measured.
Test #494 on
Online.Metro-cc.ru
by
Andrey Andreev
Sep 20, 2023
Desktop
Mobile
Home & Landing
Andrey Andreev Tested Pattern #26: Cart Reminder And Recently Viewed In Test #494 On Online.Metro-cc.ru


In this experiment, recently purchased products were appended at the top of the homepage. The test ran for loggedin users only. Impact on add-to-cart, sales and revenue was measured.
Test #492 on
Formelskin.de
by
Alexander Krieger
Sep 15, 2023
Mobile
Signup
Alexander Krieger Tested Pattern #131: Authority In Test #492 On Formelskin.de


This experiment was a retest of a previously tested test 491. Simiarly, a photo of the real doctor behind a skin care product was shown throughout a signup / questionnaire flow in the variation.
Test #491 on
Formelskin.de
by
Alexander Krieger
Sep 08, 2023
Mobile
Signup
Alexander Krieger Tested Pattern #131: Authority In Test #491 On Formelskin.de


In this experiment, a photo of the real doctor behind a skin care product was shown throughout a signup / questionnaire flow. In the control version, the photo with introduction was only shown on the first screen. In the variation, the photo appeared on the first and all other screens - reinforcing expertise, authority and the idea of a consultation. Impact on signups and purchases was measured.
Test #488 on
Metro-cc.ru
by
Andrey Andreev
Aug 11, 2023
Mobile
Product
Andrey Andreev Tested Pattern #4: Testimonials In Test #488 On Metro-cc.ru


In this experiment, customer reviews were shown on product detail pages. Impact on adds to cart and sales was measured.
Test #486 on
Livefresh.de
by
Pascal Dietz
Aug 03, 2023
Mobile
Product
Pascal Dietz Tested Pattern #78: Tags, Badges And Structured Information In Test #486 On Livefresh.de


Does a "Bestseller" badge increase sales? This experiment tested exactly this by adding a visible badge on a juice cleansing product detail page.
Test #483 on
Menufy.com
by
Aleksandr Elesev
Jul 17, 2023
Desktop
Checkout
Aleksandr Elesev Tested Pattern #124: Confirmed Selection In Test #483 On Menufy.com


In this experiment, a thanking confirmation message was appended at the top of the checkout screen of a local food delivery service. Impact on completed transactions was measured.