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Test #433 on
Expertinstitute.com
by
Ardit Veliu
Sep 30, 2022
Desktop
Mobile
Signup
Ardit Veliu Tested Pattern #20: Canned Response In Test #433 On Expertinstitute.com


In this experiment a dynamic canned response was added to a lead form. The contents of the copy reflected a handful of user choices from other form field selections. Impact on leads / form submissions was measured.
Test #432 on
Snocks.com
by
Melina Hess
Sep 29, 2022
Mobile
Global
Melina Hess Tested Pattern #94: Visible Search In Test #432 On Snocks.com


In this experiment, search functionality was added in the variation, globally on mobile. Impact on sales was measured
Test #431 on
Volders.de
by
Daria Kurchinskaia
Sep 23, 2022
Desktop
Mobile
Pricing
Daria Kurchinskaia Tested Pattern #21: What It's Worth In Test #431 On Volders.de


In this experiment, a historically higher price point was added as a crossed out anchor. The control only showed the current price. The variation showed the current price with the higher price crossed out. Impact on sales was measured.
Test #430 on
by
Jakub Linowski
Sep 20, 2022
Desktop
Product
Jakub Linowski Tested Pattern #26: Cart Reminder And Recently Viewed In Test #430


In this experiment, up to 5 recently viewed product pages would appear on the left hand navigation. The idea was to make it easier for users get back to what they were looking at in case they were browsing. These recently viewed products were not visibile in the control. Impact on adds-to-cart and completed transactions was measured.
Test #428 on
Volders.de
by
Daria Kurchinskaia
Aug 16, 2022
Desktop
Mobile
Signup
Daria Kurchinskaia Tested Pattern #26: Cart Reminder And Recently Viewed In Test #428 On Volders.de


In this test 1) a passive hint communicated to users that their data will be saved for 7 days for them to be able to continue their cancellation later and 2) dropped off users were targeted with an email campaign within the first 4 hours after drop off. The reminder email linked users to a shipping page (checkout page) without them requiring to fill out their personal, contract information one more time.
Test #424 on
by
Sandis Viksna
Jul 28, 2022
Desktop
Shopping Cart
Sandis Viksna Tested Pattern #45: Benefit Bar In Test #424


In this experiment, 3 reassurances were shown at the bottom of cart and checkout pages. The web site was selling health and nutrition products for males and one of the reassurances included "discreet shipping". Impact on sales was measured.
Test #423 on
Expertinstitute.com
by
Ardit Veliu
Jul 26, 2022
Desktop
Mobile
Home & Landing
Ardit Veliu Tested Pattern #110: Optional Field Labels In Test #423 On Expertinstitute.com


In this experiment, an "optional" label was shown near a message form field. Impact on overall leads was measured (requesting experts).
Test #419 on
by
Jakub Linowski
Jun 29, 2022
Desktop
Home & Landing
Jakub Linowski Tested Pattern #68: Welcome Discount In Test #419


In this experiment, the presence of a discount modal (bigger discount for larger purchases) was tested on home and product pages. The trigger happend after a scroll down, a few second pause, and a mouse scroll up interaction. Impact on sales was measured.
Test #418 on
Online.metro-cc.ru
by
Andrey Andreev
Jun 28, 2022
Desktop
Mobile
Home & Landing
Andrey Andreev Tested Pattern #135: Product Categories In Test #418 On Online.metro-cc.ru


In this experiment, popular product category links were added near the bottom of the homepage of an online grocery store - Metro. Impact on completed sales was measured.
Test #416 on
Designlab.com
by
Daniel Shapiro
Jun 20, 2022
Desktop
Mobile
Product
Daniel Shapiro Tested Pattern #105: Lead Magnets In Test #416 On Designlab.com


In this experiment, copy was added which communicated that students signing up for a course would receive extra design resources (the lead magnet). This was added in multiple states of the course page. Impact on lead generation and enrollment was measured.
Test #413 on
by
Jakub Linowski
May 26, 2022
Desktop
Mobile
Shopping Cart
Jakub Linowski Tested Pattern #114: Less Or More Visible Prices In Test #413


Should prices be displayed during an editing state on an add-to-cart screen (after adding-to-cart from a product detail page)? In this experiment, club pricing was added and shown in three areas after customers clicked on a small "edit details" links. The control did not have this pricing information (which was only shown on a product detail screen before).
Test #412 on
Volders.de
by
Frederik Fröhle
May 16, 2022
Desktop
Mobile
Checkout
Frederik Fröhle Tested Pattern #15: Bulleted Reassurances In Test #412 On Volders.de


The Volders experimentation team assumed that adding information about how long it might take to get a cancellation confirmation near a CTA Button would result in higher cancellation requests (the paid service being offered).
The variation contained additional copy translated from German to: "Most of our users receive their cancellation confirmation from <vendor> within 14 days by email or letter."
Test #410 on
Designlab.com
by
Daniel Shapiro
May 05, 2022
Desktop
Mobile
Home & Landing
Daniel Shapiro Tested Pattern #29: Surfaced Content In Test #410 On Designlab.com


Does linking to a product detail page help? Or should a homepage simply focus on generic lead generation? In this homepage experiment, the presence of a component with a link to a detailed course landing page was tested. Impact on course enrollments was measured.
Test #408 on
by
Jakub Linowski
Apr 29, 2022
Desktop
Mobile
Product
Jakub Linowski Tested Pattern #67: Currency & Taxes In Test #408


Here is a very simple experiment where CDN currency copy was appended to prices being shown on a Canadian ecommerce site. Additional copy ("from Canada") was appended to an existing shipping message.
Test #407 on
Snocks.com
by
Melina Hess
Apr 22, 2022
Desktop
Mobile
Product
Melina Hess Tested Pattern #125: Unit Prices In Test #407 On Snocks.com


Here is an experiment with an added "price per pair" in the context of products with multiple items (packs).A high contrast badge-like copy was appended underneath the price which translates to "only $X per item". Impact on sales was measured.
Test #403 on
by
Jakub Linowski
Mar 29, 2022
Desktop
Mobile
Checkout
Jakub Linowski Tested Pattern #42: Countdown Timer In Test #403


In this experiment, an urgency related message with a dynamic countdown timer was added on the final checkout screen. Impact on sales was measured.
Test #400 on
by
Herman Klein
Mar 06, 2022
Desktop
Shopping Cart
Herman Klein Tested Pattern #65: Add More For Free Shipping In Test #400


In this experiment, customers who were not yet eligible for free shipping (with cart amounts under $39) were presented with an encouraging message to add more and earn free shipping. Impact on progression to checkout and sales was measured.
Test #398 on
Adoramapix.com
by
Herman Klein
Feb 25, 2022
Desktop
Shopping Cart
Herman Klein Tested Pattern #121: Free Shipping In Test #398 On Adoramapix.com


In this experiment, customers were eligible for free shipping (with cart amounts of $39 or more) were presented with an earned free shipping message. The variation also showed the value of the earned free shipping - (for example $10). Impact on progression to checkout and sales was measured.
Test #397 on
Snocks.com
by
Melina Hess
Feb 24, 2022
Mobile
Product
Melina Hess Tested Pattern #121: Free Shipping In Test #397 On Snocks.com


In this experiment a "Free Shipping & Returns" message was added just below the price information.
Test #395 on
by
Jakub Linowski
Jan 31, 2022
Desktop
Mobile
Product
Jakub Linowski Tested Pattern #52: How It Works In Test #395


In this experiment, a How It Works section was appended on a product detail page just above product reviews.