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Test #352 on Us.flukecal.com by John Hickey May 11, 2021 Desktop Global X.X% Leads

John Tested Pattern #123: Single Or Double Column Form Fields On Us.flukecal.com

In this experiment, single column (longer) form fields were tested against a two column layout (more compact).

Total Sample: 252 • Statistical Power at 5% MDE: 4.5%

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Test #350 on Expertinstitute.com by Ardit Veliu Apr 29, 2021 Desktop Content X.X% Leads

Ardit Tested Pattern #16: Welcome Mat - Partial On Expertinstitute.com

In this experiment, a lead generating section with a call to action (welcome mat) was appended at the top of article pages. Impact on lead generation was measured.

Total Sample: 34,967 • Statistical Power at 5% MDE: 3.9%

Test #343 on Snocks.com by Samuel Hess Mar 12, 2021 Desktop Mobile Product X.X% Sales

Samuel Tested Pattern #122: Zigzag Layout On Snocks.com

In this experiment, the content on a product page was reorganized into a zigzagging (alternating layout) along with reinforcing photos. Impact on adds-to-cart and total sales was measured.

Total Sample: 23,865 • Statistical Power at 5% MDE: 32.9%

Test #294 on Umbraco.com by Lars Skjold Iversen Apr 23, 2020 Desktop Pricing X.X% Progression

Lars Tested Pattern #115: Pricing Comparison Table On Umbraco.com

In this experiment, plan properties on a pricing page were horizontally aligned (for easier comparison). More so, labels and values were also broken on separate lines.

Total Sample: 18,623 • Statistical Power at 5% MDE: 5.3%

Test #277 on Prepagent.com by Arthur Sparks Jan 03, 2020 Desktop Pricing X.X% Revenue

Arthur Tested Pattern #115: Pricing Comparison Table On Prepagent.com

In this experiment, side-by-side plan features were aligned and changed to a comparison table with checkmarks for easier comparison.

Test #270 on Dentalplans.com by J.R. Hernandez Nov 19, 2019 Desktop Listing X.X% Sales

J.R. Tested Pattern #37: List Or Grid View On Dentalplans.com

In this experiment, a list view was tested against a grid view.

Total Sample: 264,000 • Statistical Power at 5% MDE: 48.1%

Test #239 on Volders.de by Alexander Krieger May 02, 2019 Desktop Home & Landing X.X% Progression

Alexander Tested Pattern #13: Centered Forms & Buttons On Volders.de

A contract cancellation landing page was tested for the effect of a single (wider CTA area with a left aligned button) vs two column layout (narrow CTA area with a right aligned button).

Total Sample: 1,288 • Statistical Power at 5% MDE: 7.2%

Test #235 on Thomasnet.com by Julian Gaviria Apr 02, 2019 Desktop Mobile Home & Landing X.X% Leads