What effects can you expect from A/B tests?

Actively updated insights from 539 A/B tests :)

Small or Big

The smaller experiments are all sourced from GoodUI and are typically more "isolated" towards a single pattern (with occasional confounding). The bigger experiments are ones which combined as many multiple and positive probability changes into a single variation. These have been sourced from larger optimization projects we've designed and a/b tested over the years.

Adding, Replacing or Removing

Desktop or Mobile

By Change Types

By Screen Types

By Metric Types