12 Patterns and Tests by Niels Hapke

Latest  |  Members can also sort by tested effects.
Get Access To All Patterns & Tests

Only members may see the remaining patterns sorted by winning and losing tests.

Right now patterns are only shown chronologically without any test data because you’re logged out.

Join To Access All Patterns & Tests
Pattern #46  Tested 4 times  First tested by Daniel Shapiro  Recently tested by Aleksandr Elesev on Oct 26, 2018

Pattern #46: Pay Later

Based on 4 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B
Pattern #45  Tested 7 times  First tested by Nathon Raine  Recently tested by Sandis Viksna on Jul 28, 2022

Pattern #45: Benefit Bar

Based on 7 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B
Pattern #44  Tested 0 timesTested by on

Pattern #44: Auto Focused Form Field

Based on 0 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B
Pattern #43  Tested 6 times  First tested by Ronny Kohavi  Recently tested by Pascal Dietz on Oct 03, 2023

Pattern #43: Long Titles

Based on 6 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B
Pattern #42  Tested 5 times  First tested by Mark Freedle  Recently tested by Jakub Linowski on Mar 29, 2022

Pattern #42: Countdown Timer

Based on 5 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B
Pattern #41  Tested 13 times  First tested by Phillip Barnes  Recently tested by Stanley Zuo on Mar 21, 2023

Pattern #41: Sticky Call To Action

Based on 13 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B
Pattern #40  Tested 4 times  First tested by Mike Smith  Recently tested by Kimberly Cheung on Oct 25, 2018

Pattern #40: Blurred Product Background

Based on 4 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B
Pattern #39  Tested 0 timesTested by on

Pattern #39: Product Size References

Based on 0 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B
Pattern #38  Tested 1 timesTested by Rodrigo Maués on Nov 13, 2017

Pattern #38: Faded Background Form

Based on 1 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B
Pattern #37  Tested 4 times  First tested by Rodrigo Maués  Recently tested by on

Pattern #37: List Or Grid View

Based on 4 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B
Pattern #36  Tested 5 times  First tested by Rodrigo Maués  Recently tested by Andrey Andreev on Jun 07, 2023

Pattern #36: Fewer Or More Results

Based on 5 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B
Pattern #35  Tested 2 times  First tested by Alex James  Recently tested by Jakub Linowski on Feb 27, 2022

Pattern #35: Floating Labels

Based on 2 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B
Pattern #34  Tested 3 times  First tested by Grzegorz Jancewicz  Recently tested by Alex James on Jan 18, 2019

Pattern #34: Open In A New Tab

Based on 3 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B
Pattern #33  Tested 3 times  First tested by Sumantha Shankaranarayana  Recently tested by Sorcha Mullis on Dec 14, 2022

Pattern #33: Example Situations

Based on 3 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B
Pattern #32  Tested 5 times  First tested by Grzegorz Jancewicz  Recently tested by Stanley Zuo on Sep 17, 2021

Pattern #32: Condensed List

Based on 5 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B
Pattern #31  Tested 1 timesTested by Rodrigo Maués on Sep 01, 2017

Pattern #31: Instant Results

Based on 1 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B
Pattern #30  Tested 3 times  First tested by Doug Baltman  Recently tested by Daniel Shapiro on Jan 22, 2022

Pattern #30: Authentic Photos

Based on 3 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B

Fast Forward Your Conversion Rates With
Access To All 131 Patterns Based On 468 Tests

Total sample size of all tests is based on 90,971,415 visitors - that's a lot of testing time to do on your own.

  • Annual Billing SAVE 17%
  • Monthly Billing
Company-Wide

Order Now

$360 / mo
Billed yearly at $4320$5184

Unlimited User Accounts

License to use the data by unlimited users.

Access to 468+ searchable a/b tests

Sort patterns and tests by impact

Access to all templates

Team

Order Now

$120 / mo
Billed yearly at $1440$1728

5 User Accounts

License to use the data by up to 5 users.

Access to 468+ searchable a/b tests

Sort patterns and tests by impact

Access to all templates

Solo

Order Now

$60 / mo
Billed yearly at $720$864

1 User Account

License to use the data by 1 user.

Access to 468+ searchable a/b tests

Sort patterns and tests by impact

Access to all templates

All Plans Come With

Access To All Tests

Get access to all published tests to guide your own design & experiments.

5+ New Tests Each Month

Get 5 new A/B tests each month as we obtain new test results.

Cancel Anytime

If you find that GoodUI Premium isn't for you, you can cancel at any time.

100% Secure Payment with Visa

Companies That Trust GoodUI Patterns & Tests For Higher Conversions

Customer Logos