12 Patterns and Tests by Niels Hapke

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Pattern #45  Tested 7 times  First tested by Nathon Raine  Recently tested by Sandis Viksna on Jul 28, 2022

Pattern #45: Benefit Bar

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Pattern #44  Tested 0 timesTested by on

Pattern #44: Auto Focused Form Field

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Pattern #43  Tested 6 times  First tested by Ronny Kohavi  Recently tested by Pascal Dietz on Oct 03, 2023

Pattern #43: Long Titles

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Pattern #42  Tested 5 times  First tested by Mark Freedle  Recently tested by Jakub Linowski on Mar 29, 2022

Pattern #42: Countdown Timer

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Pattern #41  Tested 20 times  First tested by Phillip Barnes  Recently tested by Jay Kim on Jan 30, 2025

Pattern #41: Sticky Call To Action

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Pattern #40  Tested 5 times  First tested by Mike Smith  Recently tested by Katharina Lay on Nov 07, 2024

Pattern #40: Blurred Product Background

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Pattern #39  Tested 0 timesTested by on

Pattern #39: Product Size References

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Pattern #38  Tested 1 timesTested by Rodrigo Maués on Nov 13, 2017

Pattern #38: Faded Background Form

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Pattern #37  Tested 7 times  First tested by Rodrigo Maués  Recently tested by Adan Archila on Mar 18, 2024

Pattern #37: List Or Grid View

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Pattern #36  Tested 6 times  First tested by Rodrigo Maués  Recently tested by Jakub Linowski on Nov 05, 2023

Pattern #36: Fewer Or More Results

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Pattern #35  Tested 2 times  First tested by Alex James  Recently tested by Jakub Linowski on Feb 27, 2022

Pattern #35: Floating Labels

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Pattern #34  Tested 5 times  First tested by Grzegorz Jancewicz  Recently tested by Tim Karcher on Feb 12, 2025

Pattern #34: Open In A New Tab

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Pattern #33  Tested 3 times  First tested by Sumantha Shankaranarayana  Recently tested by Sorcha Mullis on Dec 14, 2022

Pattern #33: Example Situations

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Pattern #32  Tested 5 times  First tested by Grzegorz Jancewicz  Recently tested by Stanley Zuo on Sep 17, 2021

Pattern #32: Condensed List

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Pattern #31  Tested 1 timesTested by Rodrigo Maués on Sep 01, 2017

Pattern #31: Instant Filter Results

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Pattern #30  Tested 4 times  First tested by Doug Baltman  Recently tested by Jakub Linowski on Jan 03, 2025

Pattern #30: Authentic Photos

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Pattern #29  Tested 3 times  First tested by Martin Wong  Recently tested by Daniel Shapiro on May 05, 2022

Pattern #29: Surfaced Content

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Pattern #28  Tested 4 times  First tested by Daniel Shapiro  Recently tested by Jakub Linowski on Jun 14, 2024

Pattern #28: Easiest Fields First

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Pattern #27  Tested 3 times  First tested by Jaymie Friesen  Recently tested by Martin Wong on Jan 14, 2018

Pattern #27: More For Less Headline

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