9 Patterns and Tests by Lars Skjold Iversen

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Pattern #46 Tested 5 times First tested by

Daniel Shapiro Recently tested by

Daria Kurchinskaia on Oct 22, 2024

Pattern #46: Pay Later

Based on 5 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

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Pattern #45 Tested 8 times First tested by

Nathon Raine Recently tested by

Andrey Andreev on May 15, 2025

Pattern #45: Benefit Bar

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Pattern #44 Tested 0 timesTested by

on

Pattern #44: Auto Focused Form Field

Based on 0 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

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Pattern #43 Tested 6 times First tested by

Ronny Kohavi Recently tested by

Pascal Dietz on Oct 03, 2023

Pattern #43: Long Titles

Based on 6 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

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Pattern #42 Tested 5 times First tested by

Mark Freedle Recently tested by

Jakub Linowski on Mar 29, 2022

Pattern #42: Countdown Timer

Based on 5 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

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Pattern #41 Tested 21 times First tested by

Phillip Barnes Recently tested by

Frazer Mawson on Jun 26, 2025

Pattern #41: Sticky Call To Action

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Pattern #40 Tested 5 times First tested by

Mike Smith Recently tested by

Katharina Lay on Nov 07, 2024

Pattern #40: Blurred Product Background

Based on 5 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

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Pattern #39 Tested 0 timesTested by

on

Pattern #39: Product Size References

Based on 0 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

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Pattern #38 Tested 1 timesTested by

Rodrigo Maués on Nov 13, 2017

Pattern #38: Faded Background Form

Based on 1 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

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Pattern #37 Tested 7 times First tested by

Rodrigo Maués Recently tested by

Adan Archila on Mar 18, 2024

Pattern #37: List Or Grid View

Based on 7 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

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Listing

Pattern #36 Tested 6 times First tested by

Rodrigo Maués Recently tested by

Jakub Linowski on Nov 05, 2023

Pattern #36: Fewer Or More Results

Based on 6 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

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Pattern #35 Tested 2 times First tested by

Alex James Recently tested by

Jakub Linowski on Feb 27, 2022

Pattern #35: Floating Labels

Based on 2 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

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Pattern #34 Tested 5 times First tested by

Grzegorz Jancewicz Recently tested by

Tim Karcher on Feb 12, 2025

Pattern #34: Open In A New Tab

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Pattern #33 Tested 3 times First tested by

Sumantha Shankaranarayana Recently tested by

Sorcha Mullis on Dec 14, 2022

Pattern #33: Example Situations

Based on 3 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

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Home & Landing

Pattern #32 Tested 5 times First tested by

Grzegorz Jancewicz Recently tested by

Stanley Zuo on Sep 17, 2021

Pattern #32: Condensed List

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Pattern #31 Tested 1 timesTested by

Rodrigo Maués on Sep 01, 2017

Pattern #31: Instant Filter Results

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Pattern #30 Tested 4 times First tested by

Doug Baltman Recently tested by

Jakub Linowski on Jan 03, 2025

Pattern #30: Authentic Photos

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Product

Pattern #29 Tested 3 times First tested by

Martin Wong Recently tested by

Daniel Shapiro on May 05, 2022

Pattern #29: Surfaced Content

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Home & Landing

Pattern #28 Tested 4 times First tested by

Daniel Shapiro Recently tested by

Jakub Linowski on Jun 14, 2024

Pattern #28: Easiest Fields First

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