All 117 Patterns

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Pattern #97: Bigger Form Fields

By Marcos Ciarrocchi · Partner @ Graphite | Prev. Head of Growth @ Yummly

Based on 0 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Minutes

Pattern #96: Single Focus Photos

By Ronny Kohavi · Technical Fellow and VP, Analysis and Experimentation @ Microsoft

Based on 1 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Hours
  • Screens: Product

Pattern #95: Product Previews

By Vito Mediavilla · Conversion Lead @ VZ VermögensZentrum (ex-Conversions @ Mettler-Toledo)

Based on 1 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Hours
  • Screens: Home & Landing

Pattern #94: Visible Search

By Kimberly Cheung · Product Manager at Yummly

Based on 1 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Hours
  • Screens: Home & Landing

Pattern #93: Auto Next

By Marcos Ciarrocchi · Partner @ Graphite | Prev. Head of Growth @ Yummly

Experimental Pattern
  • Effort: Hours
  • Screens: Global

Pattern #92: Already Viewed Label

By Vinicius Barros Peixoto · SEO & Growth Product Manager at VivaRealBrasil

Based on 1 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Hours
  • Screens: Listing

Pattern #91: Forced Action

By Marcos Ciarrocchi · Partner @ Graphite | Prev. Head of Growth @ Yummly

Based on 3 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Minutes
  • Screens: Signup

Pattern #90: Scalable Thumbnails

By Erin Weigel · Principal Designer @ Booking.com

Experimental Pattern
  • Effort: Hours
  • Screens: Listing, Product

Pattern #89: Consistent System Fonts

By Stuart Clarke-Frisby · Director of Design at Booking.com

Experimental Pattern
  • Effort: Minutes
  • Screens: Global

Pattern #88: Action Button

By Julian Gaviria · Director of User Experience @thomasnet

Based on 3 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Minutes
  • Screens: Product, Listing, Home & Landing

Pattern #87: No Commitment Default

By Vlad Malik · UI Analyst & Interaction Designer

Based on 1 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Minutes
  • Screens: Checkout

Pattern #86: Temporary Sign In

By Jakub Linowski · Founder @ GoodUI

Experimental Pattern
  • Effort: Days
  • Screens: Global

Pattern #85: Benefit Button

By Jakub Linowski · Founder @ GoodUI

Based on 5 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Minutes
  • Screens: Global, Home & Landing, Signup, Product

Pattern #84: Where Should We Send Your Code

By Josh Frank · Founder & Head of Optimization at Test Triggers

Experimental Pattern
  • Effort: Minutes
  • Screens: Global

Pattern #83: Progressive Fields

By Jakub Linowski · Founder @ GoodUI

Based on 2 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Hours
  • Screens: Home & Landing, Listing

Pattern #82: Onboarding Callouts

By Marcos Ciarrocchi · Partner @ Graphite | Prev. Head of Growth @ Yummly

Experimental Pattern
  • Effort: Hours
  • Screens: Listing

Pattern #81: Localized Greeting Headline

By Alexander Shvets · CEO of ShvetsGroup

Experimental Pattern
  • Effort: Hours
  • Screens: Home & Landing, Product

Pattern #80: Persitent Filters

By Vinicius Barros Peixoto · SEO & Growth Product Manager at VivaRealBrasil

Based on 1 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Screens: Listing

Pattern #79: Mixed Search Cues

Pattern Inspired By Airbnb

Based on 1 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Hours
  • Screens: Home & Landing

Pattern #78: Structured Tags

By Kimberly Cheung · Product Manager at Yummly

Based on 2 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Hours
  • Screens: Listing

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