Best 35 Checkout UI Patterns

Latest  |  Members can also sort by tested effects.

Only members may see the remaining patterns sorted by winning and losing tests.

Right now patterns are only shown chronologically without any test data because you’re logged out.

Join To Access All Patterns & Tests
Pattern #120  Tested 4 times  First tested by Stanley Zuo  Recently tested by Adan Archila on May 31, 2024

Pattern #120: Supporting Theme Images

Based on 4 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B
Pattern #119  Tested 4 times  First tested by Michal Fiech  Recently tested by Jakub Linowski on Mar 27, 2024

Pattern #119: Unselected Or Selected Defaults

Based on 4 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B
Pattern #118  Tested 1 timesTested by Stanley Zuo on Aug 11, 2020

Pattern #118: Category Images

Based on 1 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B
Pattern #117  Tested 5 times  First tested by Jakub Linowski  Recently tested by Ardit Veliu on Feb 16, 2023

Pattern #117: Company Logos

Based on 5 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B
Pattern #116  Tested 2 timesTested by Stanley Zuo on Dec 29, 2020

Pattern #116: Links Or Buttons

Based on 2 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B
Pattern #115  Tested 5 times  First tested by Arthur Sparks  Recently tested by Daria Kurchinskaia on Mar 25, 2023

Pattern #115: Pricing Comparison Table

Based on 5 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B
Pattern #114  Tested 4 times  First tested by Arthur Sparks  Recently tested by Jakub Linowski on May 26, 2022

Pattern #114: Less Or More Visible Prices

Based on 4 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B
Pattern #113  Tested 5 times  First tested by Stanley Zuo  Recently tested by Michal Fiech on Nov 17, 2023

Pattern #113: More Or Fewer Plans

Based on 5 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B
Pattern #112  Tested 4 times  First tested by Pierre Olivier Martel  Recently tested by Velin Penev on Apr 12, 2022

Pattern #112: Lower Price Frames

Based on 4 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B
Pattern #111  Tested 3 times  First tested by Online Dialogue  Recently tested by Lars Skjold Iversen on Dec 31, 2019

Pattern #111: Field Explanations

Based on 3 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B
Pattern #110  Tested 3 times  First tested by Julian Gaviria  Recently tested by Ardit Veliu on Jul 26, 2022

Pattern #110: Optional Field Labels

Based on 3 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B
Pattern #109  Tested 3 timesTested by Julian Gaviria on Sep 09, 2019

Pattern #109: Required Field Labels

Based on 3 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B
Pattern #108  Tested 3 times  First tested by Jakub Linowski  Recently tested by Ardit Veliu on Jul 17, 2024

Pattern #108: Frequently Asked Questions

Based on 3 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B
Pattern #107  Tested 1 timesTested by Julian Gaviria on Jul 30, 2019

Pattern #107: Contrast Links & Buttons

Based on 1 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B
Pattern #106  Tested 2 times  First tested by Alexander Krieger  Recently tested by Melina Hess on Dec 21, 2021

Pattern #106: Back Buttons

Based on 2 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B
Pattern #105  Tested 2 times  First tested by Niels Hapke  Recently tested by Daniel Shapiro on Jun 20, 2022

Pattern #105: Lead Magnets

Based on 2 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B
Pattern #104  Tested 2 times  First tested by Karl Gilis  Recently tested by Adan Archila on Jul 25, 2024

Pattern #104: Carousel Vs Static Grid Images

Based on 2 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B
Pattern #103  Tested 4 times  First tested by Jakub Linowski  Recently tested by Daria Kurchinskaia on Feb 27, 2023

Pattern #103: Money Back Guarantee

Based on 4 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B
Pattern #102  Tested 1 timesTested by Julian Gaviria on Apr 02, 2019

Pattern #102: Expanded Or Condensed Layout

Based on 1 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B

Fast Forward Your Conversion Rates With
Access To All 139 Patterns Based On 533 Tests

Total sample size of all tests is based on 104,745,496 visitors - that's a lot of testing time to do on your own.

  • Annual Billing SAVE 17%
  • Monthly Billing
Company-Wide

Order Now

$680 / month
Billed yearly at $8160$9792


Unlimited User Accounts

License to use the data by unlimited users.


Access to 533+ searchable a/b tests


Sort patterns and tests by impact


Access to all templates


1 A/B Test Review per month
1:1 call to offer feedback on test design

Team

Order Now

$120 / month
Billed yearly at $1440$1728


5 User Accounts

License to use the data by up to 5 users.


Access to 533+ searchable a/b tests


Sort patterns and tests by impact


Access to all templates

Solo

Order Now

$60 / month
Billed yearly at $720$864


1 User Account

License to use the data by 1 user.


Access to 533+ searchable a/b tests


Sort patterns and tests by impact


Access to all templates

All Plans Come With

Access To All Tests

Get access to all published tests to guide your own design & experiments.

5+ New Tests Each Month

Get 5 new A/B tests each month as we obtain new test results.

Cancel Anytime

If you find that GoodUI Premium isn't for you, you can cancel at any time.

100% Secure Payment with Visa

Companies That Trust GoodUI Patterns & Tests For Higher Conversions

Customer Logos