Only members may see the remaining patterns sorted by winning and losing tests.
Right now patterns are only shown chronologically without any test data because you’re logged out.
Join To Access All Patterns & Tests
Samuel Hess Recently tested by 
Jakub Linowski on Dec 31, 2021
Pattern #122: Zigzag Layout
Based on 4 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much
Jakub Linowski Recently tested by 
Melina Hess on Aug 16, 2022
Pattern #121: Free Shipping
Based on 6 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much
Stanley Zuo Recently tested by 
Adan Archila on May 31, 2024
Pattern #120: Supporting Theme Images
Based on 4 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much
Michal Fiech Recently tested by
Jakub Linowski on Mar 27, 2024
Pattern #119: Unselected Or Selected Defaults
Based on 4 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much
Stanley Zuo on Aug 11, 2020
Pattern #118: Category Images
Based on 1 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much
Jakub Linowski Recently tested by 
Ardit Veliu on Feb 16, 2023
Pattern #117: Company Logos
Based on 5 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much
Stanley Zuo on Dec 29, 2020
Pattern #116: Links Or Buttons
Based on 2 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much
Arthur Sparks Recently tested by 
Daria Kurchinskaia on Mar 25, 2023
Pattern #115: Pricing Comparison Table
Based on 5 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much
Arthur Sparks Recently tested by 
Maksim Meged on Sep 24, 2025
Pattern #114: Less Or More Visible Prices
Based on 7 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much
Stanley Zuo Recently tested by
Jakub Linowski on Aug 21, 2025
Pattern #113: More Or Fewer Plans
Based on 6 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much
Pierre Olivier Martel Recently tested by 
Velin Penev on Apr 12, 2022
Pattern #112: Lower Price Frames
Based on 4 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much
Online Dialogue Recently tested by
Jakub Linowski on Sep 04, 2025
Pattern #111: Field Explanations
Based on 4 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much
Julian Gaviria Recently tested by
Ardit Veliu on Jul 26, 2022
Pattern #110: Optional Field Labels
Based on 3 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much
Julian Gaviria on Sep 09, 2019
Pattern #109: Required Field Labels
Based on 3 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much
Jakub Linowski Recently tested by
Ardit Veliu on Nov 19, 2024
Pattern #108: Frequently Asked Questions
Based on 4 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much
Julian Gaviria on Jul 30, 2019
Pattern #107: Contrast Links & Buttons
Based on 1 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much
Alexander Krieger Recently tested by
Melina Hess on Dec 21, 2021
Pattern #106: Back Buttons
Based on 2 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much
Niels Hapke Recently tested by 
Daniel Shapiro on Jun 20, 2022
Pattern #105: Lead Magnets
Based on 2 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much
Karl Gilis Recently tested by 
Andrey Prokhorov on Mar 21, 2025
Pattern #104: Carousel Vs Static Grid Images
Based on 3 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much
View By Screen:
View By Metric:
View By Tag:
Fast Forward Your Conversion Rates With
Access To All 141 Patterns
Based On 592 Tests
Total sample size of all tests is based on 124,716,710 visitors - that's a lot of testing time to do on your own.
Guided With Reviews
$740
/ month
Billed yearly at $8,880$11,760
Unlimited User Accounts
License to use the data by unlimited users.
Access to 592+ searchable a/b tests
Sort patterns and tests by impact
Access to all templates
Your Choice: 1 A/B Test Review or UI Opportunity Breakdown per Month
Each month, Jakub Linowski personally reviews:
- A planned or completed A/B test for quality and design feedback, or
- Any URL or screenshot for a rapid teardown with 5+ test ideas, based on winning experiments.
Team
$120
/ month
Billed yearly at $1440$1728
5 User Accounts
License to use the data by up to 5 users.
Access to 592+ searchable a/b tests
Sort patterns and tests by impact
Access to all templates
Solo
$60
/ month
Billed yearly at $720$864
1 User Account
License to use the data by 1 user.
Access to 592+ searchable a/b tests
Sort patterns and tests by impact
Access to all templates
All Plans Come With
Access To All Tests
Get access to all published tests to guide your own design & experiments.
5+ New Tests Each Month
Get 5 new A/B tests each month as we obtain new test results.
Cancel Anytime
If you find that GoodUI Premium isn't for you, you can cancel at any time.
Companies That Trust GoodUI Patterns & Tests For Higher Conversions
