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Jaymie Friesen Recently tested by
Martin Wong on Jan 14, 2018
Pattern #27: More For Less Headline
Based on 3 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much
Someone Recently tested by
Craig Kistler on Oct 23, 2025
Pattern #26: Cart Reminder And Recently Viewed
Based on 10 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much
Daniel Bridges Recently tested by
Stanley Zuo on Feb 28, 2021
Pattern #25: Nagging Results
Based on 3 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much
Rodrigo Maués Recently tested by
Stanley Zuo on Mar 30, 2025
Pattern #24: Visible Availability
Based on 6 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much
Julian Gaviria Recently tested by
Stanley Zuo on Apr 30, 2020
Pattern #23: Inline Link Nudge
Based on 3 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much
Mike Smith Recently tested by
Daniel Shapiro on Sep 24, 2020
Pattern #22: Empowering Headline
Based on 7 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much
Matt Connor Recently tested by
Craig Kistler on Feb 23, 2025
Pattern #21: What It's Worth
Based on 9 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much
Mark Freedle Recently tested by
Ardit Veliu on Sep 30, 2022
Pattern #20: Canned Response
Based on 11 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much
Jaymie Friesen Recently tested by
Jakub Linowski on May 26, 2023
Pattern #19: Benefit Testimonials
Based on 5 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much
Rodrigo Maués Recently tested by
Vinicius Barros Peixoto on Dec 23, 2022
Pattern #18: Single Or Alternative Buttons
Based on 6 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much
Kuba Koziej Recently tested by
Melina Hess on Aug 13, 2024
Pattern #17: Least Or Most Expensive First
Based on 7 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much
Nicholas Evans Recently tested by
Ardit Veliu on Apr 29, 2021
Pattern #16: Welcome Mat - Partial
Based on 3 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much
Martin Wong Recently tested by
Katharina Lay on Nov 23, 2025
Pattern #15: Bulleted Reassurances
Based on 17 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much
Lisa Seaman Recently tested by
Samuel Hess on Dec 23, 2020
Pattern #14: Exposed Menu Options
Based on 10 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much
Rodrigo Maués Recently tested by
Stanley Zuo on May 12, 2021
Pattern #13: Centered Forms & Buttons
Based on 7 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much
Sunir Shah Recently tested by
Alexander Krieger on Feb 01, 2019
Pattern #12: Payment First
Based on 2 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much
Louis Reingold Recently tested by
Pascal Dietz on Oct 31, 2025
Pattern #11: Gradual Reassurance
Based on 12 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much
Vito Mediavilla Recently tested by
Tim Karcher on Jun 27, 2025
Pattern #10: Postponed Modal Forms
Based on 6 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much
Kyle Rush Recently tested by
Alexander Krieger on Sep 25, 2023
Pattern #9: Multiple Steps
Based on 14 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much
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