2 Patterns and Tests by Nils Kattau

Latest  |  Members can also sort by tested effects.

Only members may see the remaining patterns sorted by winning and losing tests.

Right now patterns are only shown chronologically without any test data because you’re logged out.

Join To Access All Patterns & Tests
Pattern #44  Tested 0 timesTested by on

Pattern #44: Auto Focused Form Field

Based on 0 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B
Pattern #43  Tested 6 times  First tested by Ronny Kohavi  Recently tested by Pascal Dietz on Oct 03, 2023

Pattern #43: Long Titles

Based on 6 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B
Pattern #42  Tested 5 times  First tested by Mark Freedle  Recently tested by Jakub Linowski on Mar 29, 2022

Pattern #42: Countdown Timer

Based on 5 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B
Pattern #41  Tested 17 times  First tested by Phillip Barnes  Recently tested by Joachim Furuseth on Oct 17, 2024

Pattern #41: Sticky Call To Action

Based on 17 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B
Pattern #40  Tested 5 times  First tested by Mike Smith  Recently tested by Katharina Lay on Nov 07, 2024

Pattern #40: Blurred Product Background

Based on 5 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B
Pattern #39  Tested 0 timesTested by on

Pattern #39: Product Size References

Based on 0 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B
Pattern #38  Tested 1 timesTested by Rodrigo Maués on Nov 13, 2017

Pattern #38: Faded Background Form

Based on 1 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B
Pattern #37  Tested 7 times  First tested by Rodrigo Maués  Recently tested by Adan Archila on Mar 18, 2024

Pattern #37: List Or Grid View

Based on 7 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B
Pattern #36  Tested 6 times  First tested by Rodrigo Maués  Recently tested by Jakub Linowski on Nov 05, 2023

Pattern #36: Fewer Or More Results

Based on 6 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B
Pattern #35  Tested 2 times  First tested by Alex James  Recently tested by Jakub Linowski on Feb 27, 2022

Pattern #35: Floating Labels

Based on 2 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B
Pattern #34  Tested 3 times  First tested by Grzegorz Jancewicz  Recently tested by Alex James on Jan 18, 2019

Pattern #34: Open In A New Tab

Based on 3 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B
Pattern #33  Tested 3 times  First tested by Sumantha Shankaranarayana  Recently tested by Sorcha Mullis on Dec 14, 2022

Pattern #33: Example Situations

Based on 3 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B
Pattern #32  Tested 5 times  First tested by Grzegorz Jancewicz  Recently tested by Stanley Zuo on Sep 17, 2021

Pattern #32: Condensed List

Based on 5 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B
Pattern #31  Tested 1 timesTested by Rodrigo Maués on Sep 01, 2017

Pattern #31: Instant Filter Results

Based on 1 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B
Pattern #30  Tested 3 times  First tested by Doug Baltman  Recently tested by Daniel Shapiro on Jan 22, 2022

Pattern #30: Authentic Photos

Based on 3 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B
Pattern #29  Tested 3 times  First tested by Martin Wong  Recently tested by Daniel Shapiro on May 05, 2022

Pattern #29: Surfaced Content

Based on 3 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B
Pattern #28  Tested 4 times  First tested by Daniel Shapiro  Recently tested by Jakub Linowski on Jun 14, 2024

Pattern #28: Easiest Fields First

Based on 4 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B
Pattern #27  Tested 3 times  First tested by Jaymie Friesen  Recently tested by Martin Wong on Jan 14, 2018

Pattern #27: More For Less Headline

Based on 3 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B
Pattern #26  Tested 7 times  First tested by Someone   Recently tested by Maksim Meged on Mar 14, 2024

Pattern #26: Cart Reminder And Recently Viewed

Based on 7 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B

Fast Forward Your Conversion Rates With
Access To All 139 Patterns Based On 540 Tests

Total sample size of all tests is based on 105,402,879 visitors - that's a lot of testing time to do on your own.

  • Annual Billing SAVE 17%
  • Monthly Billing
Company-Wide

Order Now

$680 / month
Billed yearly at $8160$9792


Unlimited User Accounts

License to use the data by unlimited users.


Access to 540+ searchable a/b tests


Sort patterns and tests by impact


Access to all templates


1 A/B Test Review per month
1:1 call to offer feedback on test design

Team

Order Now

$120 / month
Billed yearly at $1440$1728


5 User Accounts

License to use the data by up to 5 users.


Access to 540+ searchable a/b tests


Sort patterns and tests by impact


Access to all templates

Solo

Order Now

$60 / month
Billed yearly at $720$864


1 User Account

License to use the data by 1 user.


Access to 540+ searchable a/b tests


Sort patterns and tests by impact


Access to all templates

All Plans Come With

Access To All Tests

Get access to all published tests to guide your own design & experiments.

5+ New Tests Each Month

Get 5 new A/B tests each month as we obtain new test results.

Cancel Anytime

If you find that GoodUI Premium isn't for you, you can cancel at any time.

100% Secure Payment with Visa

Companies That Trust GoodUI Patterns & Tests For Higher Conversions

Customer Logos