71 Sales Patterns

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Pattern #49: Above The Fold Call To Action

By Daniel Shapiro · Co-Founder @ Designlab

Based on 7 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Minutes
  • Screens: Product, Home & Landing, Listing
Above The Fold Call To Action View Pattern & 7 Tests

Pattern #48: Anchored Discount

By Carl Muszynski · Head of UX @ Conversionista!

Experimental Pattern
  • Effort: Minutes
Anchored Discount View Pattern

Pattern #46: Pay Later

By Daniel Shapiro · Co-Founder @ Designlab

Based on 3 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Minutes
  • Screens: Checkout, Product
Pay Later View Pattern & 3 Tests

Pattern #45: Benefit Bar

By Viljo Vabrit · Managing Director @ ConversionXL Agency

Based on 5 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Hours
  • Screens: Home & Landing, Checkout, Listing, Global
Benefit Bar View Pattern & 5 Tests

Pattern #42: Countdown Timer

By Jakub Linowski · Founder @ GoodUI

Based on 4 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Hours
  • Screens: Listing, Product, Checkout, Global
Countdown Timer View Pattern & 4 Tests

Pattern #41: Sticky Call To Action

By Carl Muszynski · Head of UX @ Conversionista!

Based on 8 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Hours
  • Screens: Home & Landing, Product, Content, Global
Sticky Call To Action View Pattern & 8 Tests

Pattern #39: Product Size References

By Karl Gilis · The G in AGConsult

Experimental Pattern
  • Effort: Minutes
  • Screens: Product
Product Size References View Pattern

Pattern #37: List Vs. Grid View

By Rodrigo Maués · Head of Product Design @ Anheuser-Busch InBev

Based on 4 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Hours
  • Screens: Listing
List Vs. Grid View View Pattern & 4 Tests

Pattern #29: Surfaced Content

By Jakub Linowski · Founder @ GoodUI

Based on 2 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Hours
  • Screens: Home & Landing
Surfaced Content View Pattern & 2 Tests

Pattern #28: Easiest Fields First

By Nils Kattau · Conversion / UX / Growth Consultant

Experimental Pattern
  • Effort: Minutes
  • Screens: Signup
Easiest Fields First View Pattern

Pattern #27: More For Less Headline

By Jakub Linowski · Founder @ GoodUI

Based on 3 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Minutes
  • Screens: Home & Landing, Product
More For Less Headline View Pattern & 3 Tests

Pattern #26: Cart Reminder

By Jakub Linowski · Founder @ GoodUI

Based on 1 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Hours
  • Screens: Home & Landing
Cart Reminder View Pattern & 1 Test

Pattern #24: Visible Availability

By Rodrigo Maués · Head of Product Design @ Anheuser-Busch InBev

Based on 3 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Hours
  • Screens: Product, Listing
Visible Availability View Pattern & 3 Tests

Pattern #23: Inline Link Nudge

By Julian Gaviria · Director of User Experience @thomasnet

Based on 3 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Minutes
  • Screens: Content
Inline Link Nudge View Pattern & 3 Tests

Pattern #21: What It's Worth

By Jakub Linowski · Founder @ GoodUI

Based on 4 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Minutes
  • Screens: Shopping Cart, Pricing, Product
What It's Worth View Pattern & 4 Tests

Pattern #20: Canned Response

By Jakub Linowski · Founder @ GoodUI

Based on 9 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Hours
  • Screens: Signup, Product
Canned Response View Pattern & 9 Tests

Pattern #19: Benefit Testimonials

By Jakub Linowski · Founder @ GoodUI

Based on 3 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Hours
  • Screens: Home & Landing, Product, Signup
Benefit Testimonials View Pattern & 3 Tests

Pattern #17: Expensive First

By Jakub Linowski · Founder @ GoodUI

Based on 5 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Minutes
  • Screens: Pricing, Signup
Expensive First View Pattern & 5 Tests

Pattern #15: Bulleted Reassurances

By Jakub Linowski · Founder @ GoodUI

Based on 6 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Minutes
  • Screens: Product, Home & Landing
Bulleted Reassurances View Pattern & 6 Tests

Pattern #14: Exposed Menu Options

By Jakub Linowski · Founder @ GoodUI

Based on 9 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Hours
  • Screens: Home & Landing, Signup, Product, Listing, Pricing, Global
Exposed Menu Options View Pattern & 9 Tests

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