60 Sales Patterns

Filter:
Sort: Latest  |  Members can also sort by tested effects.

Only Members see which patterns tend to win or lose and by how much (based on tests).

Right now you're only seeing patterns chronologically without any test data because you’re logged out.

Get Access To All Patterns & Tests

Pattern #28: Easiest Fields First

By Nils Kattau · Conversion / UX / Growth Consultant

Experimental Pattern
  • Effort: Minutes
  • Screens: Signup
Easiest Fields First View Pattern

Pattern #27: More For Less Headline

By Jakub Linowski · Founder & Editor @ GoodUI.org

Based on 3 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Minutes
  • Screens: Home & Landing, Product
More For Less Headline View Pattern & 3 Tests

Pattern #26: Cart Reminder

By Jakub Linowski · Founder & Editor @ GoodUI.org

Based on 1 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Hours
  • Screens: Home & Landing
Cart Reminder View Pattern & 1 Test

Pattern #21: What It's Worth

By Jakub Linowski · Founder & Editor @ GoodUI.org

Based on 3 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Minutes
  • Screens: Shopping Cart, Pricing
What It's Worth View Pattern & 3 Tests

Pattern #20: Canned Response

By Jakub Linowski · Founder & Editor @ GoodUI.org

Based on 9 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Hours
  • Screens: Quote, Product, Signup
Canned Response View Pattern & 9 Tests

Pattern #19: Benefit Testimonials

By Jakub Linowski · Founder & Editor @ GoodUI.org

Based on 3 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Hours
  • Screens: Home & Landing, Product, Signup
Benefit Testimonials View Pattern & 3 Tests

Pattern #17: Expensive First

By Jakub Linowski · Founder & Editor @ GoodUI.org

Based on 4 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Minutes
  • Screens: Pricing, Signup
Expensive First View Pattern & 4 Tests

Pattern #15: Bulleted Reassurances

By Jakub Linowski · Founder & Editor @ GoodUI.org

Based on 6 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Minutes
  • Screens: Product, Home & Landing
Bulleted Reassurances View Pattern & 6 Tests

Pattern #14: Exposed Menu Options

By Jakub Linowski · Founder & Editor @ GoodUI.org

Based on 6 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Hours
  • Screens: Home & Landing, Signup, Product, Listing
Exposed Menu Options View Pattern & 6 Tests

Pattern #13: Centered Forms & Buttons

By Jakub Linowski · Founder & Editor @ GoodUI.org

Based on 6 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Hours
  • Screens: Home & Landing, Listing, Checkout
Centered Forms & Buttons View Pattern & 6 Tests

Pattern #12: Payment First

By Jakub Linowski · Founder & Editor @ GoodUI.org

Based on 2 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Days
  • Screens: Home & Landing, Signup
Payment First View Pattern & 2 Tests

Pattern #11: Gradual Reassurance

By Jakub Linowski · Founder & Editor @ GoodUI.org

Based on 7 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Hours
  • Screens: Home & Landing, Product
Gradual Reassurance View Pattern & 7 Tests

Pattern #9: Multiple Steps

By Jakub Linowski · Founder & Editor @ GoodUI.org

Based on 5 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Days
  • Screens: Checkout, Shopping Cart, Listing, Product, Signup
Multiple Steps View Pattern & 5 Tests

Pattern #7: Social Counts

By Jakub Linowski · Founder & Editor @ GoodUI.org

Based on 7 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Minutes
  • Screens: Home & Landing, Product, Signup, Thank You, Listing
Social Counts View Pattern & 7 Tests

Pattern #6: Customer Star Ratings

By Jakub Linowski · Founder & Editor @ GoodUI.org

Based on 4 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Days
  • Screens: Home & Landing, Listing, Checkout
Customer Star Ratings View Pattern & 4 Tests

Pattern #5: Top Aligned Labels

By Nils Kattau · Conversion / UX / Growth Consultant

Based on 1 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Minutes
  • Screens: Signup
Top Aligned Labels View Pattern & 1 Test

Pattern #4: Testimonials

By Jakub Linowski · Founder & Editor @ GoodUI.org

Based on 11 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Hours
  • Screens: Product, Shopping Cart, Home & Landing, Checkout
Testimonials View Pattern & 11 Tests

Pattern #3: Fewer Form Fields

By Jakub Linowski · Founder & Editor @ GoodUI.org

Based on 8 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Minutes
  • Screens: Shopping Cart, Checkout, Product, Home & Landing
Fewer Form Fields View Pattern & 8 Tests
Editor's Pick

Pattern #2: Icon Labels

By Jakub Linowski · Founder & Editor @ GoodUI.org

Based on 7 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Minutes
  • Screens: Home & Landing, Sitewide, Navigation
Icon Labels View Pattern & 7 Tests

Pattern #1: No Coupon Fields

By Jakub Linowski · Founder & Editor @ GoodUI.org

Based on 4 Tests And A +2.75 Repeatability This Pattern Will Likely Win With A 13.3% Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Minutes
  • Screens: Shopping Cart, Checkout
No Coupon Fields View Pattern & 4 Tests
Full Preview

Fast Forward Your Conversion Rates With
Access To All 112 Patterns Based On 231 Tests

Total sample size of all tests is based on 27,464,403 visitors - that's a lot of testing time to do on your own.

  • Annual Billing SAVE 17%
  • Monthly Billing
Company-Wide

Order Now

$2400 / year
$2880 / year

Unlimited User Accounts

License to use the data by unlimited users.

Team

Order Now

$1200 / year
$1440 / year

5 User Accounts

License to use the data by up to 5 users.

Solo

Order Now

$600 / year
$720 / year

1 User Account

License to use the data by 1 user.

All Plans Come With

Access To All Tests

Get access to all published tests to guide your own design & experiments.

5+ New Tests Each Month

Get 5 new A/B tests each month as we obtain new test results.

Cancel Anytime

If you find that GoodUI Premium isn't for you, you can cancel at any time.

100% Secure Payment with Visa

Companies That Trust GoodUI Patterns & Tests For Higher Conversions

Customer Logos