60 Sales Patterns

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Pattern #27: More For Less Headline

By Jakub Linowski · Founder @ GoodUI

Based on 3 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Minutes
  • Screens: Home & Landing, Product
More For Less Headline View Pattern & 3 Tests

Pattern #26: Cart Reminder

By Jakub Linowski · Founder @ GoodUI

Based on 1 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Hours
  • Screens: Home & Landing
Cart Reminder View Pattern & 1 Test

Pattern #24: Visible Availability

By Rodrigo Maués · Head of Product Design @ Anheuser-Busch InBev

Based on 5 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Hours
  • Screens: Product, Listing
Visible Availability View Pattern & 5 Tests

Pattern #23: Inline Link Nudge

By Julian Gaviria · Director of User Experience @thomasnet

Based on 3 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Minutes
  • Screens: Content
Inline Link Nudge View Pattern & 3 Tests

Pattern #21: What It's Worth

By Jakub Linowski · Founder @ GoodUI

Based on 4 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Minutes
  • Screens: Shopping Cart, Pricing, Product
What It's Worth View Pattern & 4 Tests

Pattern #20: Canned Response

By Jakub Linowski · Founder @ GoodUI

Based on 9 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Hours
  • Screens: Signup, Product
Canned Response View Pattern & 9 Tests

Pattern #19: Benefit Testimonials

By Jakub Linowski · Founder @ GoodUI

Based on 3 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Hours
  • Screens: Home & Landing, Product, Signup
Benefit Testimonials View Pattern & 3 Tests

Pattern #17: Expensive First

By Jakub Linowski · Founder @ GoodUI

Based on 6 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Minutes
  • Screens: Pricing, Signup, Product
Expensive First View Pattern & 6 Tests

Pattern #15: Bulleted Reassurances

By Jakub Linowski · Founder @ GoodUI

Based on 6 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Minutes
  • Screens: Product, Home & Landing
Bulleted Reassurances View Pattern & 6 Tests

Pattern #14: Exposed Menu Options

By Jakub Linowski · Founder @ GoodUI

Based on 10 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Hours
  • Screens: Home & Landing, Signup, Product, Listing, Pricing, Global
Exposed Menu Options View Pattern & 10 Tests

Pattern #13: Centered Forms & Buttons

By Jakub Linowski · Founder @ GoodUI

Based on 6 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Hours
  • Screens: Home & Landing, Listing, Checkout
Centered Forms & Buttons View Pattern & 6 Tests

Pattern #12: Payment First

By Jakub Linowski · Founder @ GoodUI

Based on 2 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Days
  • Screens: Home & Landing, Signup
Payment First View Pattern & 2 Tests

Pattern #11: Gradual Reassurance

By Jakub Linowski · Founder @ GoodUI

Based on 10 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Hours
  • Screens: Home & Landing, Product
Gradual Reassurance View Pattern & 10 Tests

Pattern #9: Multiple Steps

By Jakub Linowski · Founder @ GoodUI

Based on 8 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Days
  • Screens: Checkout, Shopping Cart, Listing, Product, Signup, Home & Landing
Multiple Steps View Pattern & 8 Tests

Pattern #7: Social Counts

By Jakub Linowski · Founder @ GoodUI

Based on 9 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Minutes
  • Screens: Home & Landing, Product, Signup, Thank You, Listing
Social Counts View Pattern & 9 Tests

Pattern #6: Customer Star Ratings

By Jakub Linowski · Founder @ GoodUI

Based on 4 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Days
  • Screens: Home & Landing, Listing, Checkout
Customer Star Ratings View Pattern & 4 Tests

Pattern #4: Testimonials

By Jakub Linowski · Founder @ GoodUI

Based on 13 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Hours
  • Screens: Product, Shopping Cart, Home & Landing, Checkout, Signup
Testimonials View Pattern & 13 Tests

Pattern #3: Fewer Form Fields

By Jakub Linowski · Founder @ GoodUI

Based on 10 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Minutes
  • Screens: Shopping Cart, Checkout, Product, Home & Landing, Signup
Fewer Form Fields View Pattern & 10 Tests
Editor's Pick

Pattern #2: Icon Labels

By Jakub Linowski · Founder @ GoodUI

Based on 8 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Minutes
  • Screens: Home & Landing, Global
Icon Labels View Pattern & 8 Tests

Pattern #1: No Coupon Fields

By Jakub Linowski · Founder @ GoodUI

Based on 5 Tests And A +3.75 Repeatability Version B Is Very Likely Better With A 2.6% Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Minutes
  • Screens: Shopping Cart, Checkout
No Coupon Fields View Pattern & 5 Tests
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