2 Patterns and Tests by Brennan Dunn

Latest  |  Members can also sort by tested effects.
Join To See Actual Test Results

Only members may see the remaining patterns sorted by winning and losing tests.

Right now patterns are only shown chronologically without any test data because you’re logged out.

Join To Access All Patterns & Tests
Pattern #63  Tested 6 times  First tested by Niels Hapke  Recently tested by Samuel Hess on Nov 25, 2021

Pattern #63: Trust Seals

Based on 6 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B
Pattern #62  Tested 4 times  First tested by Marlies Wilms Floet  Recently tested by Daria Kurchinskaia on Jan 30, 2023

Pattern #62: Urgent Next Day Delivery

Based on 4 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B
Pattern #61  Tested 1 timesTested by Rob Draaijer on Apr 21, 2017

Pattern #61: Local Headline

Based on 1 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B
Pattern #60  Tested 7 times  First tested by Vito Mediavilla  Recently tested by Jakub Linowski on Jun 16, 2021

Pattern #60: Repeated Bottom Call To Action

Based on 7 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B
Pattern #59  Tested 1 timesTested by Nicholas Evans on Feb 20, 2018

Pattern #59: Inverted Or Consistent Button Styles

Based on 1 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B
Pattern #58  Tested 4 times  First tested by Jakub Linowski  Recently tested by Stanley Zuo on Mar 11, 2022

Pattern #58: Full Height False Bottom

Based on 4 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B
Pattern #57  Tested 1 timesTested by Jakub Linowski on Jul 25, 2019

Pattern #57: Maybe Later

Based on 1 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B
Full Preview
Pattern #56  Tested 2 times  First tested by Rodrigo Maués  Recently tested by Jakub Linowski on Mar 09, 2019

Pattern #56: Hover Button

Based on 2 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B
Pattern #55  Tested 1 timesTested by Craig Kistler on Apr 29, 2024

Pattern #55: Conversational Filters

Based on 1 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B
Pattern #54  Tested 1 timesTested by Oskar Zabik on Dec 03, 2014

Pattern #54: Buy Now Or Smaller Commitment Button

Based on 1 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B
Pattern #53  Tested 1 timesTested by Niels Hapke on Feb 01, 2018

Pattern #53: Problem-Solution Headline

Based on 1 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B
Pattern #52  Tested 4 times  First tested by Justin Baer  Recently tested by Michael McSweeney on Nov 28, 2023

Pattern #52: How It Works

Based on 4 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B
Pattern #51  Tested 7 times  First tested by Martin Wong  Recently tested by Andrey Prokhorov on Feb 29, 2024

Pattern #51: Shortcut Buttons

Based on 7 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B
Pattern #50  Tested 1 timesTested by Martin Wong on Apr 04, 2018

Pattern #50: Autoplay Video

Based on 1 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B
Pattern #49  Tested 12 times  First tested by Daniel Shapiro  Recently tested by Alexander Krieger on Nov 17, 2022

Pattern #49: Above The Fold Call To Action

Based on 12 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B
Pattern #48  Tested 2 timesTested by Ardit Veliu on May 25, 2023

Pattern #48: Video Testimonials

Based on 2 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B
Pattern #47  Tested 0 timesTested by on

Pattern #47: Benefit-Lead Labels

Based on 0 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B
Pattern #46  Tested 5 times  First tested by Daniel Shapiro  Recently tested by Daria Kurchinskaia on Oct 22, 2024

Pattern #46: Pay Later

Based on 5 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B
Pattern #45  Tested 7 times  First tested by Nathon Raine  Recently tested by Sandis Viksna on Jul 28, 2022

Pattern #45: Benefit Bar

Based on 7 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B

Fast Forward Your Conversion Rates With
Access To All 139 Patterns Based On 533 Tests

Total sample size of all tests is based on 104,745,496 visitors - that's a lot of testing time to do on your own.

  • Annual Billing SAVE 17%
  • Monthly Billing
Company-Wide

Order Now

$680 / month
Billed yearly at $8160$9792

Unlimited User Accounts

License to use the data by unlimited users.

Access to 533+ searchable a/b tests

Sort patterns and tests by impact

Access to all templates

1 A/B Test Review per month
1:1 call to offer feedback on test design

Team

Order Now

$120 / month
Billed yearly at $1440$1728

5 User Accounts

License to use the data by up to 5 users.

Access to 533+ searchable a/b tests

Sort patterns and tests by impact

Access to all templates

Solo

Order Now

$60 / month
Billed yearly at $720$864

1 User Account

License to use the data by 1 user.

Access to 533+ searchable a/b tests

Sort patterns and tests by impact

Access to all templates

All Plans Come With

Access To All Tests

Get access to all published tests to guide your own design & experiments.

5+ New Tests Each Month

Get 5 new A/B tests each month as we obtain new test results.

Cancel Anytime

If you find that GoodUI Premium isn't for you, you can cancel at any time.

100% Secure Payment with Visa

Companies That Trust GoodUI Patterns & Tests For Higher Conversions

Customer Logos