Only members may see the remaining patterns sorted by winning and losing tests.
Right now patterns are only shown chronologically without any test data because you’re logged out.
Join To Access All Patterns & Tests
Herman Klein Recently tested by 
Melina Hess on Oct 08, 2024
Pattern #65: Add More For Free Shipping
Based on 3 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much
Lee Elkins Recently tested by 
Andrey Andreev on Oct 28, 2025
Pattern #64: Tunnel
Based on 9 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much
Niels Hapke Recently tested by 
Jakub Linowski on Jul 18, 2025
Pattern #63: Trust Seals
Based on 7 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much
Marlies Wilms Floet Recently tested by 
Daria Kurchinskaia on Jan 30, 2023
Pattern #62: Urgent Next Day Delivery
Based on 4 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much
Rob Draaijer on Apr 21, 2017
Pattern #61: Local Headline
Based on 1 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much
Vito Mediavilla Recently tested by
Jakub Linowski on Jun 16, 2021
Pattern #60: Repeated Bottom Call To Action
Based on 7 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much
Nicholas Evans on Feb 20, 2018
Pattern #59: Inverted Or Consistent Button Styles
Based on 1 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much
Jakub Linowski Recently tested by 
Stanley Zuo on Mar 11, 2022
Pattern #58: Full Height False Bottom
Based on 4 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much
Jakub Linowski on Jul 25, 2019
Pattern #57: Maybe Later
Based on 1 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much
Rodrigo Maués Recently tested by
Jakub Linowski on Mar 09, 2019
Pattern #56: Hover Button
Based on 2 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much
Craig Kistler on Jul 30, 2025
Pattern #55: Conversational Filters
Based on 2 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much
Oskar Zabik on Dec 03, 2014
Pattern #54: Buy Now Or Smaller Commitment Button
Based on 1 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much
Niels Hapke on Feb 01, 2018
Pattern #53: Problem-Solution Headline
Based on 1 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much
Justin Baer Recently tested by 
Michael McSweeney on Nov 28, 2023
Pattern #52: How It Works
Based on 4 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much
Martin Wong Recently tested by
Stanley Zuo on Aug 26, 2025
Pattern #51: Shortcut Buttons
Based on 8 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much
Martin Wong on Apr 04, 2018
Pattern #50: Autoplay Video
Based on 1 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much
Daniel Shapiro Recently tested by 
Alexander Krieger on Nov 17, 2022
Pattern #49: Above The Fold Call To Action
Based on 12 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much
Ardit Veliu Recently tested by
Jakub Linowski on Apr 25, 2025
Pattern #48: Video Testimonials
Based on 5 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much
on
Pattern #47: Benefit-Lead Labels
Based on 0 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much
View By Screen:
View By Metric:
View By Tag:
Fast Forward Your Conversion Rates With
Access To All 141 Patterns
Based On 592 Tests
Total sample size of all tests is based on 124,716,710 visitors - that's a lot of testing time to do on your own.
Guided With Reviews
$740
/ month
Billed yearly at $8,880$11,760
Unlimited User Accounts
License to use the data by unlimited users.
Access to 592+ searchable a/b tests
Sort patterns and tests by impact
Access to all templates
Your Choice: 1 A/B Test Review or UI Opportunity Breakdown per Month
Each month, Jakub Linowski personally reviews:
- A planned or completed A/B test for quality and design feedback, or
- Any URL or screenshot for a rapid teardown with 5+ test ideas, based on winning experiments.
Team
$120
/ month
Billed yearly at $1440$1728
5 User Accounts
License to use the data by up to 5 users.
Access to 592+ searchable a/b tests
Sort patterns and tests by impact
Access to all templates
Solo
$60
/ month
Billed yearly at $720$864
1 User Account
License to use the data by 1 user.
Access to 592+ searchable a/b tests
Sort patterns and tests by impact
Access to all templates
All Plans Come With
Access To All Tests
Get access to all published tests to guide your own design & experiments.
5+ New Tests Each Month
Get 5 new A/B tests each month as we obtain new test results.
Cancel Anytime
If you find that GoodUI Premium isn't for you, you can cancel at any time.
Companies That Trust GoodUI Patterns & Tests For Higher Conversions
